“We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested.”
A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging technologies and communications and what’s predicted to hit the mainstream within the next two to three years.
That statement was intended to sharpen focus on the dilemmas confronting all of us when we want to try something new or radically different to advance our knowledge, our well-bring, our development, where there are risks in doing so. It’s an extreme example of risk and consequence on the journey to that
For the September episode of the monthly Hobson & Holtz Report podcast, aka FIR 155, I was the solo host with Shel away. Doing the show like this reminded me of the old days of FIR when Shel and I recorded a weekly show for over ten years, where one of us would typically do it all solo if the other was away. This was one of those times!
Anyway, you have a show to listen to so here’s what’s in this month’s H&H Report:
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes.
This episode’s show notes were written by Thomas Stoeckle.
Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement.
Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions.
But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Gender breakdowns of social media usage are instructive, and the subject sometimes of heated dinner conversations. Debate this, for example: Why do more women than men use Pinterest? Here's Statista's May 2018 report on social media usage in Canada . . . by gender.
The photo and video-sharing platform appears to be testing more broadly allowing public account holders "to manually kick people out of their pool of followers", functionality that has always been available for private accounts.
The ubiquitous green activity ‘dot’ is coming to Instagram! Instagram announced last week that you’ll see a green dot next to your friends’ profile pictures when they are active. The dots will appear “in various spaces within the app, including the Direct inbox Continue reading "Social Web Update 23.07.18"
If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network.
In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Ten days after the EU General Data Protection Regulation came into action, the SmallDataForum convened to provide initial assessments and perspectives. This episode’s show notes were written by Thomas Stoeckle.
Are we witnessing comedy or drama? Much ado about nothing or the end of the world as we know it?
Clearly it is much too early to tell, and yet (of course) we found a lot to discuss, from varying levels of preparedness (not just on businesses’ side, but also among governments, regulators etc), to impacts on the data-driven digital advertising business, to the next level of EU rule regarding electronic communication, the so-called ePrivacy Regulation.
Among the early legal cases, the most prominent so far is Austrian privacy activist Max Schrems’s challenge of Facebook, WhatsApp and Instagram (reported by the Irish Times). Sam points out that Schrems, the man behind the None of Your Business website (www.
Guest Post by Mary Wascavage
Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.
This one day, in particular, Duran told a story about the man who inspired his career choice. By chance, he met his idol – a fellow on-air personality – who gave Duran one of the best pieces of advice I’ve heard:
Paint a picture with your words.
That sounds easy, but it honestly isn’t.
You know that phenomenon when you arrive at your destination and you have no idea how you got there? That was me on that day. I couldn’t stop thinking about what I had just heard, and how excited I was to tell you about it in this post.
Of Pictures and
Guest Post by Paula Kiger
“You have to promise me you won’t share this.”
The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.
What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group?
When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted group.
It would not have mattered to me what she was wearing or whether she had makeup on. She proceeded to tell us, with resounding sincerity, how grateful she was for our work on the project.
She put her pride aside and spoke from the heart.
More about her later.
For now, I want to talk about what the students from
Guest Post by Scott Kaminski
Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we? A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry.
Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Let’s hit it.
Let’s Talk Money
The idea of doing less with more is not uncommon to communicators. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do. As
Data, data everywhere, but ethics in short supply.
The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis.
And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville Hobson, Thomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path.
This episode’s show notes were written by Sam Knowles.
We kick off considering the implications of Google recently losing a landmark “right to be forgotten” case in the UK courts. For me, the case says more about national (courts) and supranational (the EU) organisations looking to flex – and being seen to flex – their regulatory and legislative muscles in the face of the
Guest Post by Hanna Knowles
Look better. Be stronger. Get fit faster. Feel young again. Before and after.
These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps.
When the masses are using the same communication strategies, it’s time to stop and pause.
Instead of following the herd to captivate and activate your audience you must flex your creative muscles.
The following examples focus on health and wellness brands, but the takeaways apply to any industry. Let’s dive in.
Unique Appeal: Uplift Studios Goes Beyond Physique
Located in New York City, Uplift Studios is a fitness center opting for a unique appeal. Instead of promising stronger and slimmer bodies, it promises overall female empowerment. This message is so central to its mission that its Instagram feed could be easily
The chart above is a snapshot of Snapchat's earnings in the first quarter of 2018. You don't need to be a financial analyst to recognized that users and advertisers are truly pissed at the messaging apps redesign. Global revenues have cratered and earnings per share saw a loss of $0.17. (See CEO Evan Spiegel's comments below.)
This could well be a dedicated Facebook update given all the announcements made last week at , or coinciding with, Facebook’s annual developer conference (F8). Here is a list of the major announcements (except those affecting Instagram and Messenger which are handled individually below)
In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…
Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
The line between earned and paid media is blurring and consumers don’t care which is which
There’s a reckoning coming for terms and conditions
Augmented Reality is making huge inroads (except in corporate communications)
Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution
In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call
(My weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. )
These are all the numbers you need to recognize that social media use continues to increase . Simon Kemp reports in TNW that "the number of people around the world using social media grew by more than 100 million in the first three months of 2018, reaching almost 3.3 billion by the end of March." In the year since 2017, the number of internet users has gone up by 7.0%, active social media users by 13.0%, unique mobile users by 2.0% and active mobile users by 14.0%