Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
The passing of PR fixture Jack O’Dwyer
Marketers are turning their attention to messaging apps
Not everyone is free to leave Facebook, even if they want to
The death of keywords (or is it?) as audiences become key to targeting in search
Rising Instagram stars post fake sponsored posts to get brands’ attention
What we learned about GDPR in 2018
Research reveals how journalists can rebuild trust in media; could it work in business?
Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music.
Links from this month’s episode:
The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019.
Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU.
And of course we also touched on the topic that’s been with us from episode one, when it was called Brexit. These days, Brexitexit is beginning to sound more fitting.
In his analysis of FB’s / MZ’s predicament, Sam combined review and preview. He sees FB’s annus horribilis as the beginning of the end for the meaningful global connector. At the time of the 2019 SDF Christmas lunch, he expects FB’s chief apologist to
Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.
The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had Continue reading "Social Web Update 10.12.18"
A new version of WordPress is expected to land during the next few weeks – perhaps even as soon as December 6 – if development plans proceed smoothly.
I’ve been a WordPress user since version 1.5 over a decade ago, and I’m excited about 5 mostly because of Gutenberg, the brand new post and page editor that aims ultimately to replace the traditional classic editor that’s been part of WordPress since its beginnings.
This new version 5.0 release of the popular content management system also brings a wide range of improved functionality and new features.
I’ve been kicking the tyres a bit with Gutenberg and have found it extremely intuitive, easy to use and definitely the way forward for creating content-to-publish in the WordPress platform itself.
What better way to illustrate what it can do that’s different than by writing this
A poll conducted by SurveyMonkey for "Axios on HBO” concludes that U.S. adults still prefer to communicate in person rather than in digital formats. Maybe that’s what they say when asked. But reported preference and actual behavior are two different matters. And a preference for in-person communication doesn’t mean a choice favoring human interaction . Just take a look at people traveling on transit or walking down the street and notice how many even look up from their smartphones at the world around them.
“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.”
This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect?
Who said what to whom, and subsequent effects – that was also the theme of a multi-thousand-word investigative piece on Facebook and its executive team in the New York Times on 15th November.
By now, I’m sure anybody with even the remotest interest in the SmallDataForum canon of themes will be familiar with the story and the fall-out: basically, Facebook got burned by burning all sorts of lobbying,
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. This week it starts below the lovely photo courtesy of Unsplash.
Need reminding about what you and your friends have shared on Snapchat? Well Snapchat has introduced ‘Friendship Profiles’ where—privately— “you’ll find the images, videos, messages, links, and more that you and your friends have saved in Chat, all in one place.” Not being a Snapchat user—it’s not popular in my, how should I put this, demographic — I can’t say whether this adds value or not. Snapchatters let me know by leaving a comment.
Is this a sign of where Snapchat sees its future? Snapchat Shows is pushing for a foothold in Norway, where according to Digiday two-thirds of the population has a profile on the app and where last Continue reading "Social Web Update 19.11.18"
“We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested.”
A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging technologies and communications and what’s predicted to hit the mainstream within the next two to three years.
That statement was intended to sharpen focus on the dilemmas confronting all of us when we want to try something new or radically different to advance our knowledge, our well-bring, our development, where there are risks in doing so. It’s an extreme example of risk and consequence on the journey to that
For the September episode of the monthly Hobson & Holtz Report podcast, aka FIR 155, I was the solo host with Shel away. Doing the show like this reminded me of the old days of FIR when Shel and I recorded a weekly show for over ten years, where one of us would typically do it all solo if the other was away. This was one of those times!
Anyway, you have a show to listen to so here’s what’s in this month’s H&H Report:
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes.
This episode’s show notes were written by Thomas Stoeckle.
Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement.
Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions.
But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Gender breakdowns of social media usage are instructive, and the subject sometimes of heated dinner conversations. Debate this, for example: Why do more women than men use Pinterest? Here's Statista's May 2018 report on social media usage in Canada . . . by gender.
The photo and video-sharing platform appears to be testing more broadly allowing public account holders "to manually kick people out of their pool of followers", functionality that has always been available for private accounts.
The ubiquitous green activity ‘dot’ is coming to Instagram! Instagram announced last week that you’ll see a green dot next to your friends’ profile pictures when they are active. The dots will appear “in various spaces within the app, including the Direct inbox Continue reading "Social Web Update 23.07.18"
If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network.
In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Ten days after the EU General Data Protection Regulation came into action, the SmallDataForum convened to provide initial assessments and perspectives. This episode’s show notes were written by Thomas Stoeckle.
Are we witnessing comedy or drama? Much ado about nothing or the end of the world as we know it?
Clearly it is much too early to tell, and yet (of course) we found a lot to discuss, from varying levels of preparedness (not just on businesses’ side, but also among governments, regulators etc), to impacts on the data-driven digital advertising business, to the next level of EU rule regarding electronic communication, the so-called ePrivacy Regulation.
Among the early legal cases, the most prominent so far is Austrian privacy activist Max Schrems’s challenge of Facebook, WhatsApp and Instagram (reported by the Irish Times). Sam points out that Schrems, the man behind the None of Your Business website (www.