CEO reputation still going strong
Years ago at my former job, the research we did caught fire due to one simple finding. In fact, I used to think of myself as the 50 percent woman. Our research on CEO reputation revealed that 50 percent of a company’s reputation was attributable to the CEO. For some reason, this one simple factoid...
No small change–CEO & Exec Communications
Another exciting day (despite the clouds and threatening rain here in NY). Weber Shandwick’s research was covered in today’s WSJ. B8. In the print edition. Can’t send you a link (although here is one if you can get in) to the online version since you have to subscribe! But you can get all the relevant...
Executive MBAs — Reputation No Go
Just came across some research from ReputationInc that holds some very interesting information. Here are the main facts they discovered by examining the curriculums of the leading Executive MBA programs identified by the Financial Times. They were looking to see how reputation was incorporated into the course work. • 1 in 5 leading EMBA...
Power of Reputation
The Power of Reputation. Chris Komisarjevsky’s new book, The Power of Reputation: Strengthen the Asset that Will Make or Break Your Career, is a must-read for anyone interested in understanding how to steer their reputation into a career worth having. Chris provides practical, easy-to-apply advice, techniques, tips and best practices on how to build that...
Reputation Winners and Losers
Prophet, a brand consultancy, released its recent reputation survey today. The survey was conducted among over 5,000 consumers in the U.S. Among the most important drivers of reputation rankings were: Is a company whose products and services make a difference in my life Is a company that inspires me Gives me peace of mind Is for people...
Twitter and the Stock Market?
A little while back, researchers at Indiana University – Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed the sentiment of…
CEO as PR Expert Needed
Job descriptions for leaders today have to begin including public relations expertise. Just looking at this week’s headlines convinced me that CEOs have to be PR crisis experts to be qualified for the job. I was thinking about this when I read the oped in The New York Times from an investment bank’s employee and hearing the news about the...
Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author
What does Dr. Seuss have to do with public relations professionals? Everything. A tribute to one of the greatest writers of all time.
Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author
CEOs Speaking Up and Out
CNNMoney recently asked the question about whether CEOs should be speaking out on hot issues of the day. It is a fair question to ask. Years ago, CEOs would never really speak up or out about global climate change, saving the whales or getting girls to become engineers. The article cites the Human Rights Campaign...
More effective communications – Made to Stick with the Heath Brothers
A simple but effective checklist for making your communications as "sticky" as possible.
