A radical kind of brand activism

There is always time for a first when it comes to CEO Activism. First we had the CEOs in opposition to the anti LGBT laws in 2016. Then we had CEOs against the Trump ban on immigration. Then we had the advertisers pulling ads from Fox News’ O’Reilly Factor, a favorite station of the president’s. And most recently some CEOs protested against the climate change withdrawal from the Paris Accord. All of these are part of an evolution of how business is being held accountable to corporate values and standing up for principles that are the foundation of corporate behavior. Then this week we saw the Reebok “flow chart” which criticizes President Trump’s comment about what great shape French President Macron’s wife is in during the presidential visit to Paris and Reebok jumps on this ill-advised statement to say that they take offense. After all Reebok is  all about the women’s fitness Continue reading "A radical kind of brand activism"

Work as a refuge

I wanted to share this post that I wrote for HBR on this idea I had on Sanctuary Companies or Work as a Refuge. It is based on our Civility in America ongoing research with Powell Tate and KRC Research and the learning that work might be one of the last stops for erasing (or at least reducing) incivility. The fact that people consider their workplaces as safe havens from the rude discourse and behavior that is mounting in America made me think how work might just be the remaining safe harbor where people of all backgrounds, ages, gender, etc.  can come together with a common goal and get to know each other, regardless of their political persuasions. I hope you agree or at least entertain the idea that work might just be an incubator for democracy.     The post Work as a refuge appeared first on ReputationXchange.

Nameless faceless CEOs

The headline was America’s Invisible Bosses and naturally I was curious. The research by APPrise Mobile found that nearly one quarter (23%) of Americans who work in companies with over 500 employees (midsized) were not sure whether they could name their CEO. This was more common among employees under 24 years old (not a surprise). I guess what did surprise me was this was not what I would call a case for “invisible bosses.” As I see this, the research says that nearly 3 in 4 employed Americans (77%) know their CEO’s name. That’s actually a pretty high number and certainly tips more on the “visible” side of the scale for me. CEOs are not as nameless as one might suspect. APPrise included a great question in the survey. They asked whether employees could identify their CEO from a lineup. That made me laugh. Just imagine a line up Continue reading "Nameless faceless CEOs"

Client Messaging 101: Inside the ‘War Room’

Client Messaging 101: Inside the ‘War Room’One of my favorite things about PR is messaging – specifically, the messaging session. It’s the culmination of a much longer process; at March, we identify when is an appropriate time (and why) for a client to undergo a messaging revamp and pull together the essential building blocks that will lay the foundation for that new direction in messaging. The messaging session itself is when we get all the main players into a room and just hash out ideas – ours, theirs and any new ones that pop up along the way – until we finally settle on the perfect message that everyone looks at and goes, “Yes. That is who we are.” But, no matter how many messaging sessions you might attend (and I’ve led plenty myself), the challenge is the same each and every time: how to get a room full of people to sum up what
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Executive facebooking

How are executives using Facebook? An article in Inc. recently answered  that question. It talked about how Facebook was ramping up its executive onboarding to help companies use the platform better. It has signed up over 100 executives. As the person in charge of Facebook’s global influencer partnerships said, “Facebook in many ways is the new town hall for business leaders” because of its ability to engage stakeholders. He mentioned that Facebook Live is a big part of their new solution to overcome inroads made by LinkedIn and Twitter. So I wanted to check out a few. Here is an example of a CEO using Facebook Live — Travis Kalanick of Uber. Others have used for town hall meetings and the CEO of Walmart broadcasted his shareholder’s meeting one month ago to employees. Our research on Social CEOs found that employees want their CEOs to be social. 76% of business Continue reading "Executive facebooking"

Client Messaging 101: The Building Blocks of a Strong Message

large blocksLast month, I dove into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the world, but without the right message to frame whatever you’re offering, all of that hard work will fall on deaf ears and go to waste. That’s why, in my last post, I explored why brands should undergo a messaging revamp, when to do so and how a PR agency is uniquely positioned to leverage the right kind of messaging for a brand’s target audience. But, don’t be fooled – nailing down the right message is not a simple get-in-and-out affair; don’t expect to knock it out in a single half-hour meeting. One blog just isn’t enough to talk through all the need-to-knows there are about strategic
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