Self-inflicted reputational damage…
I don’t even have to do the math to figure this out. The increase in mentions about Jamie Dimon’s reputation is astronomical. Last year on May 14, there were nine mentions of Jamie Dimon with the word reputation. Fast forward one year and there are 3,160 mentions just today. The articles all have a similar ring...
CEO reputation still going strong
Years ago at my former job, the research we did caught fire due to one simple finding. In fact, I used to think of myself as the 50 percent woman. Our research on CEO reputation revealed that 50 percent of a company’s reputation was attributable to the CEO. For some reason, this one simple factoid...
No small change–CEO & Exec Communications
Another exciting day (despite the clouds and threatening rain here in NY). Weber Shandwick’s research was covered in today’s WSJ. B8. In the print edition. Can’t send you a link (although here is one if you can get in) to the online version since you have to subscribe! But you can get all the relevant...
Corporate reputations on the rocks?
For all the talk in PR circles about the value of corporate reputation – and reputation in public life – there’s been precious little concern shown for it in a host of recent events. News Corporation chairman, Rupert Murdoch’s appearance at the Leveson Inquiry into media standards, the Prime Minister, David Cameron, and Culture Minister,...
Reputation matters to consumers too
I agree wholeheartedly. Goldman Sachs’ CEO Lloyd Blankfein on public opinion and reputation of Goldman Sachs: “I think the average American probably had no contact and had never heard of Goldman Sachs before three years ago. Shame on us in a way for not anticipating how important that would be. We’re an institutional business...
Speaking up for reputologists
Just read an article in The Economist (which I love) that questions the business of reputation management. The columnist attended a recent meeting in London held by the Reputation Institute (RI) on their new RepTrak results for British companies. The writer rightfully acknowledges that we are living in a “reputation economy” where institutions and individuals literally trade...
Power of Reputation
The Power of Reputation. Chris Komisarjevsky’s new book, The Power of Reputation: Strengthen the Asset that Will Make or Break Your Career, is a must-read for anyone interested in understanding how to steer their reputation into a career worth having. Chris provides practical, easy-to-apply advice, techniques, tips and best practices on how to build that...
GO corporate brand
P&G is announcing its new corporate campaign that is a “global serenade to mothers.” It is covered in an article today. The reason this is big news to me (and I am not an Olympian’s mother) is that it is part of the P&G initiative to focus on the corporate brand behind the products they...
Reputation restoration takes time
Although I made a wholehearted attempt not to work on Sunday, I could not pass up musing on an article I read on Walmart’s new partnership with the Environmental Defense Fund and a few stats on reputation recovery. Thought I could post it today. When companies ask how long it takes to recover and restore reputation,...
Reputation Winners and Losers
Prophet, a brand consultancy, released its recent reputation survey today. The survey was conducted among over 5,000 consumers in the U.S. Among the most important drivers of reputation rankings were: Is a company whose products and services make a difference in my life Is a company that inspires me Gives me peace of mind Is for people...
Who they are, not only what they make
Reputation Institute came out this week with their RepTrak Pulse survey for the US. It measures the reputation of 150 largest US public companies among consumers. In addition to the usual who’s up and who’s down, RI reveals some interesting stats that confirm our research results on Companies Behind the Brand. I was delighted. As RI...
