Digital Transformation: Strategies for Success

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“Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.” These are the beginning words shared by Salesforce in its new “NorthStar” report. Over the last few months, Salesforce interviewed over 500 customers as well as executives and thought leaders to discuss their personal experiences, triumphs and challenges in their pursuits of digital transformation. I appreciate that I was on the company’s radar during the development of this report. I was asked to share my thoughts on the subject, and I graciously did. Even though, it’s easy to think that with all of the work we invest in a subject, that we are entitled to attention or notoriety, we’re
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AI Marketing: The Next Big Thing

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I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
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AI Marketing: The Next Big Thing

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
Continue reading "AI Marketing: The Next Big Thing"

The Importance of Having a Purpose in Digital Transformation and Innovation

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So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization
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The Importance of Having a Purpose in Digital Transformation and Innovation

So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization can stand behind something that’s meaningful and believable. Technology isn’t the answer. It’s an essential enabler of a greater vision and mission. What’s your purpose? Credit: DrivingSales | DSES

Brian Solis

Brian Solis is principal analyst and
Continue reading "The Importance of Having a Purpose in Digital Transformation and Innovation"

The Human Dimension of Innovation and Digital Transformation

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Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid. Following my presentation, I was asked to share my
Continue reading "The Human Dimension of Innovation and Digital Transformation"

The Human Dimension of Innovation and Digital Transformation

Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid. Following my presentation, I was asked to share my thoughts on the state and future of innovation and digital transformation. I added some spice for flavor to the discussion by also explaining why I believe digital transformation is a human story. I wanted to share the
Continue reading "The Human Dimension of Innovation and Digital Transformation"

The Human Dimension of Innovation and Digital Transformation

Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid. Following my presentation, I was asked to share my thoughts on the state and future of innovation and digital transformation. I added some spice for flavor to the discussion by also explaining why I believe digital transformation is a human story. I wanted to share the
Continue reading "The Human Dimension of Innovation and Digital Transformation"

In Pursuit of Relevance

Welcome to irrelevance population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, mindsets, values, and behaviors.
Most companies want to be customer and employee centric. Most executives believe that their work matters to employees and customers. But the reality is that customers and employees are changing as times, trends and tastes evolve. They’re human after all. On the other hand, organizations and executives aren’t keeping up with evolution simply because corporate cultures are more rigid than they are agile. They’re more risk-averse than they are progressive. The truth is that companies struggle to adapt because most corporate cultures and operational models were designed in an era before the internet. They’re increasingly exposed to “out of touchness” and thus, progress closer and closer to
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In Pursuit of Relevance

-------

Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Welcome to irrelevance population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, mindsets, values, and behaviors. Most companies want to be customer and employee centric. Most executives believe that their work matters to employees and customers. But the reality is that customers and employees are changing as times, trends and tastes evolve. They’re human after all. On the other hand, organizations and executives aren’t keeping up with evolution simply because corporate cultures are more rigid than they are agile. They’re more risk-averse than they are progressive.
Continue reading "In Pursuit of Relevance"

The Importance of Experience Design and the Future of Brand

Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to join my dear friend Giselle Abramovich of CMO.com for an extensive conversation about the importance of experience design and the future of brand in a digital economy. Giselle has a way of bringing out the best in someone. In our discussion, I share my latest research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover a
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The Importance of Experience Design and the Future of Brand

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to join my dear friend Giselle Abramovich of CMO.com for an extensive conversation about the importance of experience design and the future of brand in a digital economy. Giselle has a way
Continue reading "The Importance of Experience Design and the Future of Brand"

How to Transform Digital Customer Experiences for the Connected Customer

Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization. Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose. This is why the topic, for now, is incredibly varied and segmented across every discipline. For example, each group is focused on the “digital transformation of…”
  • IT
  • Marketing
  • Customer Service
  • HR
  • Recruiting
  • Law
  • Finance
  • Supply Chain
In my years of tracking the evolution of business, there’s usually a flashpoint that compels leadership to officially sanction digital transformation, unite efforts and organize cross-functional leadership teams. Depending on business priorities, that flashpoint is
Continue reading "How to Transform Digital Customer Experiences for the Connected Customer"

How to Transform Digital Customer Experiences for the Connected Customer

Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization. Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose. This is why the topic, for now, is incredibly varied and segmented across every discipline. For example, each group is focused on the “digital transformation of…”
  • IT
  • Marketing
  • Customer Service
  • HR
  • Recruiting
  • Law
  • Finance
  • Supply Chain
In my years of tracking the evolution of business, there’s usually a flashpoint that compels leadership to officially sanction digital transformation, unite efforts and organize cross-functional leadership teams. Depending on business priorities, that flashpoint is
Continue reading "How to Transform Digital Customer Experiences for the Connected Customer"

To innovate or advance digital transformation, look outside your industry

My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet! This is bigger than marketing. This is about organizational innovation and transformation. Dan and I spent time together talking through what digital transformation means and explored its promise for modernizing organizations at large. That discussion spilled over into his two recent Adweek articles. Although a portion of what I’ll share with you made the article, the rest is meant to help you in your efforts. I assembled some of the key points for you here in the hopes that it helps you.

Digital Transformation in an Era of Digital Darwinism

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The Next Round of Modern Commerce Disruption

The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models. At the same time, traditional retailers are learning how to innovate and also acquire innovative startups to introduce new capabilities, expertise and leadership into the fold. And of course, Amazon only continues to disrupt on all fronts. At the heart of this rapid evolution and revolution is emergent technology such as AI, machine learning, mobile, conversational commerce, et al. But technology isn’t in of itself the driver of modern commerce disruption. It is more and more, becoming a facilitator of modern customer engagement. Customers too are evolving and as a result, their behaviors, expectations, preferences, values, et al., are shifting. The other catalyst is human. Disruptors are increasingly placing connected consumers at the center of everything. And the key to doing so effectively is extreme
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Las seis etapas de la transformación digital

For all of my Spanish speaking friends, my Prophet colleague Joseph Gelman and I have published an in-depth article based on my research-based maturity framework, “The Six Stages of Digital Transformation.” I hope it helps you. Espero que te ayude.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Designexplores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets. Connect with Brian! Twitter: @briansolis
Facebook: TheBrianSolis
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Snapchat: BrianSolis The post Las seis etapas de la transformación digital appeared first on Brian Solis.

Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership

In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. As such, digital transformation is not or should not be about digital. It’s greatest potential is achieved when technology enables human-centered experiences and the change that comes about inside and outside the organization as a result. Successful digital transformation is ongoing and continually seeks out how to use technology in ways that improve customer experiences and relationships. It also represents an effort that introduces new models for business and, equally, creates a way of staying in business as customers (and employees) continue to evolve. Created by Whisbi

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, 
Continue reading "Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership"

Exploring digital transformation and influence

I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing. I often think, “what’s the point of doing all of this work if no one will see it!?” In a rare moment however, I was able to spend time with Onalytica to take about my areas of study, how I got here and who/what influences me. I hope it helps you…

HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION?

I’ve always been involved in technology; I live in Silicon Valley so it’s inevitable. But I grew up as a programmer and my first real job was as a database architect. I was also involved in the start-up community, I worked a lot with start-ups in Web 1.0, Web 2.0 and really started to become part of the innovation
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Adapt or die: How the travel industry can survive in the era of digital Darwinism

Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up. In every industry, customers are changing and as a result, disrupting markets and businesses in the process. They’re becoming more connected, informed, demanding, impatient, elusive and self-centered. As customer behaviours evolve, they disrupt markets and businesses that emphasise scaling and monetising business as usual. Even with investments in new technologies and talent, without understanding the human side of digital Darwinism, a gap between customer values and business values takes shape. The moment that gap grows into a chasm is when disruption becomes inevitable. Now more than ever, businesses must adopt a mantra of adapt or die or risk disruption or worse, obsolescence. The travel industry is not exempt. Guests too
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