Call for proposals: Public Relations Strategies in Action
Dr. Burton St. John of Old Dominion University asked me to pass along this call for proposals for an undergraduate casebook called Public Relations Strategies in Action. I'm excited to announce a textbook project, Public Relations Strategies in Action: A...
Can’t get no PR satisfaction?
In PR one of our guiding principles ought to be: You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. That would appear to be the case with the Susan G...
Things Anyone Teaching PR Should Know
Today's guest post is by Alicia Moore The following guest blog was authored by Alicia Moore, a writer for OnlineTeachingDegree.com. I’d like to invite academics and students in particular to read Alicia’s Top 10 list and post your response. Note:...
Faculty fellowship opportunity
Karla Gower of the University of Alabama's Plank Center shares the following information about 2012 Faculty Fellowships for Educators, a program that came up in Teaching PR conversation not long ago (and that I thoroughly hope to participate in when...
Are you too smart to work in PR?
“For decades a stream of bright young men and women, most of them with college degrees ranging from B.S. to Ph.D., have been coming to my office to ask me and my wife how to enter the profession of public relations.” These words were written by Edward Bernays in his 1961 publication: Your Future in...
Why public relations is great in theory
From my office window, I can see a large ball of mistletoe growing at the top of a very tall tree. Until a couple of years ago I didn’t know where or how mistletoe grew, but as they say, you learn something new all the time. As someone who likes to learn, I find it...
A leader showing playfulness? What IS this world coming to?
It seems the most famous leaders are those who also possess the loudest voices, inspire the most fear and take themselves the most seriously. I'd include Yahoo's Carol 'F-bomb' Bartz, the late Steve Jobs and GE's legendary 'Neutron' Jack Welch...
Why I don’t care about defining public relations
The PRSA has just concluded a crowd-sourcing attempt to modernise a definition of public relations. Unsurprisingly, this initiative has generated discussion through PR blogs regarding the purpose and value of seeking a new definition. PRSA reports receiving "more than 900 submissions, 70 comments and 16,000-plus page views" – so there’s clearly some interest in the...
A squeezed middle in the midst of a widening waistline
The Oxford University Press just anointed the phrase ‘squeezed middle’ as its ‘word of the year’. The phrase, of course, refers to the financial pinch being felt by the American middle class in the midst of a never-ending recession. I...
New Grady College-Omnicom fellowship addresses the convergence problem
Last week I posted on a panel discussion that talked about public relations-advertising-marketing convergence. It's an exciting time to be in our fields, but it's also a challenge to educators -- how in the world are we supposed to teach...
