#measurePR Recap (February 2018): Measuring Community

communityLove was in the air during the February #measurePR chat. We took a look at best practices for building and measuring community with the co-founders of the podcast, “Communities that Convert,” Madalyn Sklar and Kami Watson Huyse. Here’s some of what we talked about:  On how the community space has changed over the years: On the differences between online and offline community building:

[How To]: Make Your Twitter Chats Soar

how to make your Twitter chats soarIf you follow my social media activity, you would have seen a lot of it last week. That’s because I was on: So as you can imagine, there was a lot of chatter (pun intended) around them. And boy did I get a
promotional image for the February 2018 #measurepr Twitter chat
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Shonali Burke
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Help me #breaktheinternet

BattlefortheNet graphic Depending on which part of the world you live in, you probably take a lot of things for granted.  Even when I lived in India, there were a LOT of things I took for granted. But a reliable and affordable internet connection was not one of them. The last 17 years have changed that, though.  Access to affordable and reliable high-speed internet is literally what has allowed me to build my career, grow my network, start and grow my business. Come Dec. 14, when the FCC votes to repeal net neutrality, all that might change. I don’t know for sure, of course – I mean, pigs might start flying, right? – but it’s highly highly highly likely.
Because once the FCC has given Big Broadband the green light to charge differently for access to different types of data and sites – which is what net neutrality reined in
Shonali Burke
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Early Birds: Jump On This Master Course Special Offer

early birdI’m guessing you’re about to get going on your “Sunday before Thanksgiving” to-dos like the early bird you are. Before that, two things: 1. Remember to breathe! The holidays can be awesome but stressful. So when you find yourself starting to get panicked/crazed/freaked out/dazed & confused… BREATHE.
  1. I have a special offer for The Social PR Virtuoso® Master Course, my signature online training program for ambitious PR pros wanting to get to grips with the digital space to elevate their careers, and which has been called the “A to Z of Social PR.”
Danielle H Master Course testimonial Ever since I introduced it two years ago, smart PR pros who want to get even smarter and adept at seamless Social PR have been flocking to it.
And they love the fact that it’s online (take it from wherever you want), self-paced (take it whenever and as many times as you want), comes with tons of
Paula N Master Course testimonial
Dinean R. Master Course testimonial
Shonali Burke
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How to engage the C-suite about social media with authority and confidence

NevilleHobson.com
How to engage the C-suite about social media with authority and confidence
Meeting “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It’s equally true that one of the biggest obstacles to using social media for business effectively and measurably has been a gap, a lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds – a point I noted in my post last month about the forthcoming webinar. Titled “Best Practices for
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SNCR webinar will help you close the C-Suite gap about social media

NevilleHobson.com
SNCR webinar will help you close the C-Suite gap about social media
Executives While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn’t surprising when the focus from communicators is on the tactical – the tweets, like and impressions – rather than the strategic. A new research report from the Society for New Communications Research (SNCR) of The Conference Board (TCB) presents communicators and business leaders an opportunity to close that gap
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

#measurePRIn May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. For example when evaluating their weekly video news feature series, The Food Factor, and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott (#getscreened4dak), they didn’t have a lot of resources at hand. Which meant they got very resourceful. ? Ha! So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Here’s who was there from Extension: Here’s some of what we talked about: On the existence of a
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Shonali Burke
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Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to showcase the tech disruptions that are signaling meaningful change in their fields. Our CEO Martin Jones was on the show floor, where he witnessed decision makers from companies like Goldman Sachs, Verizon and General Electric discussing how digital transformation is changing the way they do business from the top down. While the story in years past has been about the promise that digital transformation holds, the 2017 event finally showcased technological disruption in action, which Martin discusses at length in his latest LinkedIn Pulse post. Martin wasn’t the only attendee impressed with this year’s gathering, as #TMFLive took social media by storm:

#measurePR Recap (April 2017): Measuring Financial Communications

measuring financial communicationsGuest Post by Jen Zingsheim Phillips The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Serena Ehrlich, Keosha Burns, Erica Hurtt, Elise Perkins, and Howard Williams all joined the panel. Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. Serena Ehrlich at Business Week had this to say: Keosha Burns has more than 10 years of financial services PR experience:

Call for entries for UK Social Media Communications Awards 2017

NevilleHobson.com
Call for entries for UK Social Media Communications Awards 2017
UK Social Media Communications Awards For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition:
The UK Social Media Communications Awards celebrate the very best in UK social media communications and reward the individuals, companies and organisations who are using online platforms to communicate in fresh and innovative ways. The awards are open to all corporate, creative, design, digital, marketing, advertising, media and public relations organisations that are based in the UK. The 2017 awards will attract over 300 digital and communications professionals from across the UK and will be presented at a prestigious awards dinner on the 20 October 2017 at the
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This Is What My “I F’d Up” Face Looks Like

Shonali's F'd up faceThis is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group. Because I’d inadvertently sent an email to some of my peeps that should have gone to some OTHER of my peeps, and I was totally TOTALLY freaking out. Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!! As it turns out: quite easily. Because contrary to my greatest expectations, turns out I’m human. Fortunately for me, many of my peeps reminded me of this. I quote Shonna:
“You are clearly a strong bad-ass accomplished woman. So, you are human? Ok. You’ve made a well deserved name for yourself. Snafu totally accepted!”
(Shonna, I can’t TELL you how kind and awesome you are. xoxoxo) Three days later I’m STILL beating myself up over it, because that’s what I do. But I’m trying
Shonali Burke
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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

#measurePR Guest Post by Jen Zingsheim Phillips The March #measurePR chat was the day following the 2017 recognition of International Women’s Day, so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan, Angela Sinickas, Rebekah Iliff, Dawn Buzynski, and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros. Shonali started by kicking off with introductions, and the guests chimed in on how they got started measuring PR:

Takeaways on #BigData at #EuroComm17

NevilleHobson.com
Takeaways on #BigData at #EuroComm17
jigsaw puzzle Like everyone in the contemporary workplace, communicators confront information – data – on a scale unimaginable a decade ago. We’ve all heard the term “Big Data” but do we really understand what this means? Can we see what we must do right now to enable our competitive differentiation, operational effectiveness and early-mover advantage that are essential in the cognitive business era of the coming decade? In a presentation session at the IABC EuroComm 2017 conference in London next week, I’ll be joined by Jonathan Oldershaw, Research Director at Madano in London, to discuss and share information and insights on an area of increasing significance and importance to communicators. You’ll learn how providing colleagues and customers with knowledge and insights will enable everyone to work more effectively and efficiently; to focus on achieving an outcome and not the task list; to
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Bring Your Own Meme to the #LiftOff Book Giveaway

Social PR Trifecta GiveawayWe had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training! Done. Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: Pretty cool, eh? So this means a little homework. ? Yesterday, I posted a challenge in the Social PR Posse group: to come up with your OWN quick meme and share it in the group. Like this one, which I created a
meme
Shonali Burke
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The Social PR Virtuoso® Master Course Open for Registration

Social PR Virtuoso Master CourseThis Saturday, at about 2:45 pm EST, the clouds parted, the angels came out to sing, and all of Ireland finally found out where leprechauns hide their gold. OK, it didn’t happen quite like that (#AlternativeFacts), but here’s what DID happen: Two-thirds of the way through my free, LIVE online training, “Lift Off!,” I announced the reopening of The Social PR Virtuoso® Master Course, my online, on-demand course on all things Social PR. You’ll have immediate and lifetime access once you sign up, but registration will close on Feb. 24 (midnight EST). Here’s what you get when you sign up:
  • a 4-module Social PR Master Course built around The 7C Social PR Framework™, my signature, PROVEN approach to effective Social PR that helps generate business results.
The course comprises everything from getting started with a solid foundation, to messaging, to content, to media relations in a
Corina Quote
Shonali Burke
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Ever Tried Going Down an “Up” Escalator?

escalatorAs you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane. Or, more appropriately, ride up it. You see, this modest (by today’s standards) mall was one of the first to put in an escalator. You could go this way… Shoppers would literally come from miles around to marvel at this technological wonder. And they basically fell into two buckets. There were those few intrepid souls who got on it, even though you could see they were a little scared of this moving monstrosity. Once they alighted safely, the concern on their faces would give way to grins
Shonali Burke
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The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017

The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017For better or worse, 2016 was a watershed year for cybersecurity. What used to be a relatively niche but growing industry exploded into the mainstream with the Russian hacking of the U.S. presidential election, and the stories of how cyberattackers deployed tools like spear-phishing to infiltrate the email servers of Democratic Party staffers and campaign operatives. For years, industry professionals have been warning that the cybersecurity was not getting nearly the attention it needed from small and large businesses alike, who have increasingly become the victims of costly and damaging data breaches, ransomware attacks and fraudulent emails. Now, with cybersecurity on the minds and lips of virtually everyone around the country, you can expect there will be a greater demand than ever for security solutions that can give vulnerable organizations the tools and expertise to defend themselves. That sounds like a gold rush for cybersecurity providers, but as March
Planning the perfect product strategy takes three different phases: pre, during and post.
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The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017

The Cyber Gold Rush: Cybersecurity Needs a Break Out PR Strategy for 2017For better or worse, 2016 was a watershed year for cybersecurity. What used to be a relatively niche but growing industry exploded into the mainstream with the Russian hacking of the U.S. presidential election, and the stories of how cyberattackers deployed tools like spear-phishing to infiltrate the email servers of Democratic Party staffers and campaign operatives. For years, industry professionals have been warning that the cybersecurity was not getting nearly the attention it needed from small and large businesses alike, who have increasingly become the victims of costly and damaging data breaches, ransomware attacks and fraudulent emails. Now, with cybersecurity on the minds and lips of virtually everyone around the country, you can expect there will be a greater demand than ever for security solutions that can give vulnerable organizations the tools and expertise to defend themselves. That sounds like a gold rush for cybersecurity providers, but as March
Planning the perfect product strategy takes three different phases: pre, during and post.
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“Dude, Where’s My Social PR?” 3 Ways to Stop Overwhelm

social prAs you read this, I’m about three-quarters of the way through my month-long working tour of India. For the most part, it’s been great (the “non-great” part typically has to do with internet access more sluggish than a drunk snail). I’ve met some really smart people, several with an absolute thirst for all things Social PR. Like the grad students I taught in Mumbai (see pic). But the one thing that drives them nuts – much like my colleagues in the U.S. – is technology. And that frustration often has unanticipated – and to me, unwanted – consequences in their pursuit of Social PR excellence. “Dude, where’s my Social PR?” These are not all “newbies,” mind you. They are fully aware of, and love, the potential of what social technologies can do for their clients and organizations.
But with that potential comes the possibility of overload, and which
Shonali Burke
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[Event Info] Announcing the #SocialPRbootiecamp

#socialprbootiecampI cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping. Who on earth gives a bat skeleton as a gift?! Yet, as the holiday madness descends, I’m guessing you also want to get in great Social PR shape for the New Year. So my pre-holiday gift to you is an easy, quick, free Social PR training experience via the #SocialPRbootiecamp. Easy, because it can’t get any easier than turning your email inbox into a lab. Quick, because it’s only three lessons. Which are, therefore, called Quickies. Free, because, well, no money. (D’uh.) The #SocialPRBootieCamp email training is about as close as you can get to The Social PR Virtuoso® Master Course without actually being enrolled in the course. Because
Shonali Burke
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