How to engage the C-suite about social media with authority and confidence

NevilleHobson.com
How to engage the C-suite about social media with authority and confidence
Meeting “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It’s equally true that one of the biggest obstacles to using social media for business effectively and measurably has been a gap, a lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds – a point I noted in my post last month about the forthcoming webinar. Titled “Best Practices for
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SNCR webinar will help you close the C-Suite gap about social media

NevilleHobson.com
SNCR webinar will help you close the C-Suite gap about social media
Executives While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn’t surprising when the focus from communicators is on the tactical – the tweets, like and impressions – rather than the strategic. A new research report from the Society for New Communications Research (SNCR) of The Conference Board (TCB) presents communicators and business leaders an opportunity to close that gap
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

#measurePRIn May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. For example when evaluating their weekly video news feature series, The Food Factor, and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott (#getscreened4dak), they didn’t have a lot of resources at hand. Which meant they got very resourceful. ? Ha! So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Here’s who was there from Extension: Here’s some of what we talked about: On the existence of a
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Shonali Burke
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Digital Disruption in Action at TM Forum Live! 2017

The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to showcase the tech disruptions that are signaling meaningful change in their fields. Our CEO Martin Jones was on the show floor, where he witnessed decision makers from companies like Goldman Sachs, Verizon and General Electric discussing how digital transformation is changing the way they do business from the top down. While the story in years past has been about the promise that digital transformation holds, the 2017 event finally showcased technological disruption in action, which Martin discusses at length in his latest LinkedIn Pulse post. Martin wasn’t the only attendee impressed with this year’s gathering, as #TMFLive took social media by storm:

#measurePR Recap (April 2017): Measuring Financial Communications

measuring financial communicationsGuest Post by Jen Zingsheim Phillips The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Serena Ehrlich, Keosha Burns, Erica Hurtt, Elise Perkins, and Howard Williams all joined the panel. Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. Serena Ehrlich at Business Week had this to say: Keosha Burns has more than 10 years of financial services PR experience:

Call for entries for UK Social Media Communications Awards 2017

NevilleHobson.com
Call for entries for UK Social Media Communications Awards 2017
UK Social Media Communications Awards For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition:
The UK Social Media Communications Awards celebrate the very best in UK social media communications and reward the individuals, companies and organisations who are using online platforms to communicate in fresh and innovative ways. The awards are open to all corporate, creative, design, digital, marketing, advertising, media and public relations organisations that are based in the UK. The 2017 awards will attract over 300 digital and communications professionals from across the UK and will be presented at a prestigious awards dinner on the 20 October 2017 at the
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This Is What My “I F’d Up” Face Looks Like

Shonali's F'd up faceThis is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group. Because I’d inadvertently sent an email to some of my peeps that should have gone to some OTHER of my peeps, and I was totally TOTALLY freaking out. Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!! As it turns out: quite easily. Because contrary to my greatest expectations, turns out I’m human. Fortunately for me, many of my peeps reminded me of this. I quote Shonna:
“You are clearly a strong bad-ass accomplished woman. So, you are human? Ok. You’ve made a well deserved name for yourself. Snafu totally accepted!”
(Shonna, I can’t TELL you how kind and awesome you are. xoxoxo) Three days later I’m STILL beating myself up over it, because that’s what I do. But I’m trying
Shonali Burke
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