In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.”
You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.
For example when evaluating their weekly video news feature series, The Food Factor
, and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott (#getscreened4dak
), they didn’t have a lot of resources at hand.
Which meant they got very resourceful.
So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month.
Here’s who was there from Extension:
Here’s some of what we talked about:
On the existence of a
Continue reading "#measurePR Recap (May 2017): From Cadillacs to Shoestrings"
The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live!
in Nice to showcase the tech disruptions that are signaling meaningful change in their fields.
Our CEO Martin Jones was on the show floor, where he witnessed decision makers from companies like Goldman Sachs, Verizon and General Electric discussing how digital transformation is changing the way they do business from the top down. While the story in years past
has been about the promise
that digital transformation holds, the 2017 event finally showcased technological disruption in action, which Martin discusses at length in his latest LinkedIn Pulse
Martin wasn’t the only attendee impressed with this year’s gathering, as #TMFLive took social media by storm:
Guest Post by Jen Zingsheim Phillips
The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.
, Keosha Burns
, Erica Hurtt
, Elise Perkins
, and Howard Williams
all joined the panel.
Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. Serena Ehrlich at Business Week had this to say:
Keosha Burns has more than 10 years of financial services PR experience:
This is my “AARGH I F’D UP PLEASE FORGIVE ME” face.
Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group.
Because I’d inadvertently sent an email to some of my peeps that should have gone to some OTHER of my peeps, and I was totally TOTALLY freaking out.
Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!!
As it turns out: quite easily. Because contrary to my greatest expectations, turns out I’m human
Fortunately for me, many of my peeps reminded me of this.
I quote Shonna:
“You are clearly a strong bad-ass accomplished woman. So, you are human? Ok. You’ve made a well deserved name for yourself. Snafu totally accepted!”
(Shonna, I can’t TELL you how kind and awesome you are. xoxoxo)
Three days later I’m STILL beating myself up over it, because that’s what I do.
But I’m trying
Continue reading "This Is What My “I F’d Up” Face Looks Like"