Perspectives on blogging in the UK
Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights:
- Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest and activity in developing a blog commercially.
- For 12% of survey respondents, blogging professionally is their main source of income – Continue reading "Perspectives on blogging in the UK"