The fork in the road for social media and our society


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Christchurch social media
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition. After all, we’re used to seeing and hearing about such mass shootings in America all the time. And it’s not because it happened in a country like New Zealand, a place many call a paradise on Earth. A place of rich beauty and a largely unspoiled natural environment. A place many of us in the UK see as made up of kinfolk, people with historic links to us, today
Facebook video
Mass murder for the Internet
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Social Web Update 11.03.19


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

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Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

SDF Podcast 26: To regulate, or not to regulate, that is the question…


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“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies. Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university. Neville discusses an article in The
GDPR
Facebook
Shoshana Zuboff’s thesis of surveillance capitalism
Led by Donkeys
Thomas Stoeckle
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Does the D in Digital Stand for Dying?


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I’ve read quite a few recent articles in the advertising and marketing trade press suggesting the halo surrounding the magical word “digital” is not only fading, but actually becoming a bit of an albatross. According to this article in Marketing Week, more and more marketers are disbanding their separate digital departments and teams and folding them into the larger marcom group. Why? Because, just as was the case with social media, digital is no longer perceived as a standalone “thing.” It’s now seen as simply one more channel in the never-ending battle to engage with stakeholder audiences in a holistic way. And, as the article points out, we all live in a digital world. So let’s move on and get back to calling ourselves marketers and not digital specialists or influencer specialists or CSR specialists, etc. We’re marketers, pure and simple. This development comes as no surprise to
Continue reading "Does the D in Digital Stand for Dying?"

Social Web Update 04.02.19


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png" data-image-dimensions="899x434" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-30 at 10.29.53 AM.png" data-load="false" data-image-id="5c51ca0d032be49b0e272793" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png?format=1000w" />

Love the Numbers

Now here’s some good news . . . so to speak. The 2019 Edelman Trust Barometer reports that there has been a sizeable — and meaningful — increase in how many of us consume and amplify news on a regular basis. Whether as evidence of maturing news consumption habits, or abject fear of what partisan right-wing politics is doing to our world, it’s good to see we appear to be paying attention!

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Tumblr

Not much usually happens at Tumblr when it comes to new features or updates. But last week it had quite the facelift. Driven by the need to meet higher accessibility standards, Tumblr has made its “inaccessible menus are more accessible, we fixed our poorly described elements, and increased Continue reading "Social Web Update 04.02.19"

Social Web Update 28.01.19


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Instagram

In reality this announcement is a Netflix update. You can now share movies and shows to your Instagram Story directly from the Netflix mobile app. TechCrunch’s Sarah Perez writes that “The feature will add the title’s custom art to a users’ Instagram Story, where it remains visible for 24 hours. The Story can also be customized with other options, like a user poll, for example . . . If the viewer has the Netflix app installed on their iPhone, they’ll see a “watch on Netflix” link in the Story that takes them to the show’s or movie’s page in the Netflix app when tapped.”

Facebook

This could be big . . . The New York Times reported last week that “Mark Zuckerberg, Facebook’s chief executive, plans Continue reading "Social Web Update 28.01.19"

For Immediate Release 172: The double-edged sword of a Facebook meme


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Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172. Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in. Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s growing complexity, Jeff Jarvis’s Facebook screed,
    FIR 172
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For Immediate Release 168: The Facebook dilemma


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Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  • Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode:

Social Web Update 24.12.18


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png" data-image-dimensions="818x447" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-18 at 7.31.36 AM.png" data-load="false" data-image-id="5c18e8e9352f539a97fa9b0b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png?format=1000w" />

Love the Numbers

Statista: The Statistics Portal reported in November that revenue in Canada’s social media advertising segment amounts to US$2,279m in 2018, and that “revenue is expected to show an annual growth rate (CAGR 2018-2023) of 20.8%, resulting in a market volume of US$5,872m by 2023.”

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Facebook

A couple of Facebook announcements on the weekend of December 15th undermined my claim to rigorous curation artistry. I missed the “addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku and Words With Friends” to Facebook’s smart display video chat screen called Portal (which isn’t setting sales records as yet). Nick Statt at The Verge commented that the new web browser “opens up Continue reading "Social Web Update 24.12.18"

SDF Podcast 24: Reading the runes for 2019


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The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019. Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU. And of course we also touched on the topic that’s been with us from episode one, when it was called Brexit. These days, Brexitexit is beginning to sound more fitting. In his analysis of FB’s / MZ’s predicament, Sam combined review and preview. He sees FB’s annus horribilis as the beginning of the end for the meaningful global connector. At the time of the 2019 SDF Christmas lunch, he expects FB’s chief apologist to
Thomas Stoeckle
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SDF Podcast 23: Pretty crazy ideas about the Facebook


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Facebook “The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.” This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect? Who said what to whom, and subsequent effects – that was also the theme of a multi-thousand-word investigative piece on Facebook and its executive team in the New York Times on 15th November. By now, I’m sure anybody with even the remotest interest in the SmallDataForum canon of themes will be familiar with the story and the fall-out: basically, Facebook got burned by burning all sorts of lobbying,
Ruins
Thumbs down
Screwed up
Thomas Stoeckle
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SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels


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monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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For Immediate Release 152: LOL (TM)


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Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

(Or download the MP3 file) Links from this episode:

For Immediate Release 147: Tell Me a (Facebook) Story


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Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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For Immediate Release 143: Fired by mistake by an AI


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Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
  • An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
  • IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
  • There is no minimizing the threat to the Internet posed by the draconian copyright restrictions the European Parliament could vote into law as early as the first week of July.
  • A couple of PRSA members are proposing an overhaul of ethics rules to make sure they apply to the group’s executive board (and making their case hasn’t been easy).
  • The World Cup is using a Video Assisted Referee, which would have applications far beyond sports.
  • Facebook is testing paid monthly
    FIR 143 The Hobson & Holtz Report
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SDF Podcast 18: Inertia, ethics, and breaches of trust


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Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville HobsonThomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path. This episode’s show notes were written by Sam Knowles. We kick off considering the implications of Google recently losing a landmark “right to be forgotten” case in the UK courts. For me, the case says more about national (courts) and supranational (the EU) organisations looking to flex – and being seen to flex – their regulatory and legislative muscles in the face of the
Continue reading "SDF Podcast 18: Inertia, ethics, and breaches of trust"

Exposing the realities of our relationships with Facebook and other social platforms


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This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
Continue reading "Exposing the realities of our relationships with Facebook and other social platforms"

Exposing the realities of our relationships with Facebook and other social platforms


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
Continue reading "Exposing the realities of our relationships with Facebook and other social platforms"

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”


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The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode’s show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators. Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is
Continue reading "SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”"

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.

This episode’s show notes were written by Thomas Stoeckle.

Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title.

A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators.

Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is

Continue reading “SDF Podcast 17 – “Falsehood flies, and truth comes limping after it””