SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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For Immediate Release 152: LOL (TM)

Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

(Or download the MP3 file) Links from this episode:

For Immediate Release 147: Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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For Immediate Release 143: Fired by mistake by an AI

Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
  • An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
  • IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
  • There is no minimizing the threat to the Internet posed by the draconian copyright restrictions the European Parliament could vote into law as early as the first week of July.
  • A couple of PRSA members are proposing an overhaul of ethics rules to make sure they apply to the group’s executive board (and making their case hasn’t been easy).
  • The World Cup is using a Video Assisted Referee, which would have applications far beyond sports.
  • Facebook is testing paid monthly
    FIR 143 The Hobson & Holtz Report
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SDF Podcast 18: Inertia, ethics, and breaches of trust

Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville HobsonThomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path. This episode’s show notes were written by Sam Knowles. We kick off considering the implications of Google recently losing a landmark “right to be forgotten” case in the UK courts. For me, the case says more about national (courts) and supranational (the EU) organisations looking to flex – and being seen to flex – their regulatory and legislative muscles in the face of the
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Exposing the realities of our relationships with Facebook and other social platforms

This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
Continue reading "Exposing the realities of our relationships with Facebook and other social platforms"

Exposing the realities of our relationships with Facebook and other social platforms

This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
Continue reading "Exposing the realities of our relationships with Facebook and other social platforms"

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode’s show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators. Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is
Continue reading "SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”"

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.

This episode’s show notes were written by Thomas Stoeckle.

Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title.

A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators.

Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is

Continue reading “SDF Podcast 17 – “Falsehood flies, and truth comes limping after it””

If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors

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onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hall with media and analysts to explain these efforts and also take tough questions for the better part of an hour. Let’s start with the company’s news on data restrictions. To better protect Facebook user information, the company is making the following changes across nine priority areas over the coming months (Sourced from
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If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors

onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hall with media and analysts to explain these efforts and also take tough questions for the better part of an hour. Let’s start with the company’s news on data restrictions. To better protect Facebook user information, the company is making the following changes across nine priority areas over the coming months (Sourced from Facebook): Events API: Until today, people could grant an app permission to get information about events they host or attend, including private events. Doing so allowed users to add Facebook Events to calendar, ticketing or
Continue reading "If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors"

For Immediate Release 130: Facebook’s Moments of Truth

Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

For Immediate Release 130: Facebook’s Moments of Truth

Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
Continue reading "What next for Facebook?"

What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
Continue reading "What next for Facebook?"

What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
Continue reading "What next for Facebook?"

For Immediate Release 109: CEOs Torturing English

NevilleHobson.com
For Immediate Release 109: CEOs Torturing English
Listening Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics:

How to play your part in fighting fake news

NevilleHobson.com
How to play your part in fighting fake news
Facebook News Feed One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that publish it. And not only such reactions upon immediate discovery, but also the unwitting spread of fake news by those who publish, talk about or share such content without knowing it’s false. It’s not new by any means – in the pre-internet days, it was called propaganda. Today, though, with the vast connectedness with others we enjoy via the global internet, it is so easy to amplify falsehoods, wittingly or unwittingly, with a quick retweet here and a Facebook share or like there. Add to this the overt and covert acts of states,
Tips to Spot False News
Reporting a story as fake
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Facebook is Becoming a Social Operating System for Human Beings and Robots

At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the world’s largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebook’s news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and professional lives. What’s clear is that the Facebook of yore, a social network once oft compared to Myspace, is long gone. This isn’t your previous selfie’s Facebook. This is something more from the future…a social OS that connects people, information and things in virtual and real worlds across devices and platforms. Skip the section below to get directly to Facbook’s new technology announcements… At nearly 2 billion users, Facebook is
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#FridayFive: PR and Digital News Roundup [September 29 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: how to develop a social media crisis strategy, Google Analytics announces new tools and metric, Snapchat Spectacles are announced, the difference between PR and publicity, and communication takeaways from the Presidental debate. How to Develop a Social Media-Crisis Strategy September 27, 2016 – Entrepreneur With communications now moving nationally and internationally at the speed of IoT, compromises can occur, and it is essential to have a solid social media-crisis strategy in place and ready to implement. logo_420_color_2x-1Google Analytics Announces New Tools and Metric September 29, 2016 – PR News Online Google just put more brains behind Analytics’ considerable brawn. Babak Pahlavan, senior director of measurement & analytics at Google, unveiled a variety of new features and beta tests for the search giant’s measurement platform at SMX East in New York City. Snapchat’s Spectacles are
pricons
47561247 - us vote badge - presidental election
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