FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed
On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital. Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way...
The Hobson and Holtz Report – Podcast #651: May 14, 2012
Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested...
FIR Interview: Grantoo co-founder and CEO Dimitri Sillam
Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t...
The Hobson and Holtz Report – Podcast #650: May 7, 2012
Content summary: FIR Book Review of “#FAIL” is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises – Rupert Murdoch and News...
FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans
FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational...
The Hobson and Holtz Report – Podcast #649: April 30, 2012
Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs ambush marketers (and activists); Michael Netzley’s Asia report from Singapore; listener comments including John Cass...
FIR Book Review: Reality is Broken by Jane McGonigal
FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In this ground-breaking exploration of the power and future of gaming, McGonigal reveals how we can...
The Hobson and Holtz Report – Podcast #648: April 23, 2012
Content summary: Pinterest update cont’d: Pinterest is now losing users says Business Insider; Neville speaking at PRII annual conference in Dublin on April 26, Bernie Goldbach there too, FIR Tweetup Dublin on April 25; FIR Book Reviews of “Reality is Broken” and “#FAIL: The 50 Greatest Social Media Screwups” coming soon, FIR Interview with Causes.com...
The Hobson and Holtz Report – Podcast #647: April 16, 2012
Content summary: New call-in number for North America; a recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week; Shel and Neville’s session from Amsterdam is a Speakers and Speeches post on FIR; an update on last week’s Pinterest report highlights a UK campaign to get women to stop driving while...
The Hobson and Holtz Report – Podcast #646: April 9, 2012
Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania – ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking...
FIR tweetup in Amsterdam
This week, FIR co-hosts Neville Hobson and Shel Holtz (pictured l-r) will be in Amsterdam taking part in The 2012 International Social Media and PR Summit, organized by Ragan Communications, on April 11 and 12, 2012. It will be the first time that Shel and Neville have physically met up since 2009 – as you...
