Posts tagged "General PR"

Corporate reputations on the rocks?

For all the talk in PR circles about the value of corporate reputation – and reputation in public life – there’s been precious little concern shown for it in a host of recent events. News Corporation chairman, Rupert Murdoch’s appearance at the Leveson Inquiry into media standards, the Prime Minister, David Cameron, and Culture Minister,...

Media is lifeblood for local football clubs

Football clubs and the media have a tetchy relationship. It is regular practice for Premier League clubs to ban the media from media briefing and press conferences when a manager has been unhappy about something written or said.  Sometimes, as a football fan and as someone who works in PR, you do  wonder sometimes whether it...

We Name the Editor of The Sun on Sunday

When Rupert Murdoch announced the imminent launch of The Sun on Sunday, he didn’t name the editor.  We’re naming him as Dominic Mohan, the editor of The Sun on every other day of the week. It’s not a trick headline (OK it is… a bit), it points out something that’s all to easily missed after...

Football’s reputation rescued by sponsor?

Once upon a time, a week was a long time in politics. Now football – seemingly unable to get a grip on racism, scandal and all-round bad behaviour by players and managers alike – is experiencing the same fate. But the latest action by a major sponsor may now bring some sense to the shambles...

Guardian’s Newsdesk live: exposing the newsroom?

Do the humble consumers of news care how the news comes about? And do they care to contribute to the stories of the day? The Guardian’s latest online editorial experiment is about to find out with the launch today of Newsdesk Live, combining its already established “open news list” of each day’s selected stories and...

Edelman’s trust barometer under pressure

Is international PR agency, Edelman’s annual trust barometer to be trusted? Or, more to the point, can a PR firm that opts to work with News International be trusted on the subject of “trust”? This is the stance that influential MP and Murdoch-mitherer, Tom Watson, asserted on Twitter this morning – on the day Edelman...

Does reputation get a sporting chance?

Does anybody care about having a good reputation in football? Any casual observer of the so-called “beautiful game” would presume that football or footballers have as much connection with the notion of corporate reputation as an earth worm does. After years of attempting to kick racism out of the UK game, high profile players for...

Does reputation get a sporting chance?

Does anybody care about having a good reputation in football? Any casual observer of the so-called “beautiful game” would presume that football or footballers have as much connection with the notion of corporate reputation as an earth worm does. After years of attempting to kick racism out of the UK game, high profile players for...

Where do SEO and PR meet?

SEO, according to marketers questioned for the above research, has the biggest impact on lead generation. But what does that SEO actually constitute and is it made up, either partly or mostly, of PR activity? It’s not a question that’s ever answered in Webmarketing123′s State of Digital Marketing Report. More of that later. In the meantime, what...

Marketers need to stretch into the future

Attention marketers – if you want to be a chief marketing officer (or marketing director on this side of the Pond), then be warned: “the market is moving faster than the function”. So says Jon Iwata, IBM’s senior VP of marketing and communications, who shared his thoughts in Harvard Business Review’s recent “Changing role of...

Food Fight – Is this a Price Cut War?

  Tesco, Sainsbury’s, ASDA? That is the question on so many consumers’ minds at the moment.  Where will customers get the most out of their money and which shop offers the cheapest deals? Competition for shoppers’ cash has become increasingly aggressive as economic uncertainty, wage freezes and high inflation have squeezed consumer income. A couple...

Knox verdict right for the media

  It feels as if Amanda Knox’s acquittal this week is the climax of a four year long ‘PR campaign’. In the build up to the decision by the court in Perugia, the world’s media descended on the town. We also heard from the family of Meredith Kercher who felt justly that their daughter and sister had...