It’s not the End of Retail, It’s the End of Retail As We Know It

Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every industry, not everything is lost or hopeless. Those who recognize the gap between today’s value proposition and the evolution of what consumers value and why, will learn exactly how to not only close it but also ways to innovate and introduce new value. I recently spent time with Hal Conick of the AMA (American Marketing Association) to explore the state and future of retail. He wrote an exceptional
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Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars

waymo-car-800x574 This week, Google surprised the technology and automotive industries by announcing that it would spin-out its self-driving vehicle group as a formal business unit under the Alphabet umbrella. What does Waymo mean? Waymo CEO John Krafcik explained at its press conference that the company name stands for, “Way forward in Mobility.” After years of speculation as to whether or not Google (now Waymo) would introduce its own fleet of self-driving cars, its now clear that the company will become an enabling partner to other carmakers. This is similar to the approach that the company takes with Android and smartphone manufacturers. However, if history repeats itself, Google seems to uncover ways to compete in the hardware spaces where it can compete without necessarily undermining its customers, i.e. Chromebook, Pixel, Home, etc. Google’s autonomous vehicle program has been one of the most ambitious and public to date. Operating as Google X, this advanced fleet has been unabashedly
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2017-chrysler-pacifica-google-deal
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Continue reading "Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars"

Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars

waymo-car-800x574 This week, Google surprised the technology and automotive industries by announcing that it would spin-out its self-driving vehicle group as a formal business unit under the Alphabet umbrella. What does Waymo mean? Waymo CEO John Krafcik explained at its press conference that the company name stands for, “Way forward in Mobility.” After years of speculation as to whether or not Google (now Waymo) would introduce its own fleet of self-driving cars, its now clear that the company will become an enabling partner to other carmakers. This is similar to the approach that the company takes with Android and smartphone manufacturers. However, if history repeats itself, Google seems to uncover ways to compete in the hardware spaces where it can compete without necessarily undermining its customers, i.e. Chromebook, Pixel, Home, etc. Google’s autonomous vehicle program has been one of the most ambitious and public to date. Operating as Google X, this advanced fleet has been unabashedly
33cdbc2900000578-3571985-image-a-16_1462346244300
2017-chrysler-pacifica-google-deal
pasted_image_10_17_16__7_52_am
Continue reading "Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars"

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, the mobile screen is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand
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Continue reading "Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue"

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand that offers
pasted_image_10_17_16__7_52_am
Continue reading "Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue"

Which of these 5 Photo Networks Is Right for You?

29014362955_916cde2375_k Most pro and enthusiast photographers want people to see their photos, and that means promoting your work online. A wide range of options are available to photographers from branded networks like Fstoppers and National Geographic all the way to mega-networks Facebook and Twitter. There are also five social networks that have distinguished themselves with content focusing primarily on photography; 500 Pixels, Flickr, Google Plus, Instagram, and YouPic. Unfortunately, one person cannot be in all these places. It’s probably best to do well on one or two of these networks unless you have the time to invest in a serious social media marketing campaign. That’s why you will need to select the right place for you and your content. Here is a brief review of all five networks in alphabetical order.

500 Pixels

500px
If you followed our Kickstarter campaign for the Trioplan 50, then you know we
Flickr
Google+
instagram
YouPic
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