A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly after my talk, I had the opportunity to meet Vassilena Valchanova to answer a few of her questions. Our conversation led to an incredibly thoughtful article that I wanted to share with you here. Even though the context of the article focuses on customer experience and marketing, you can substitute those monikers for innovation, transformation, or any role or industry. It’s very honest and candid advice. I hope
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SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences

Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master of its business models and regulations. But I’ve studied the evolving nature of consumer expectations, preferences and their strengthening power of choice. I’ve studied how entrepreneurs, investors and bold legacy businesses are paving new roads to deliver modern products and experiences that cater to this evolving generation of connected customers. At some point, we are all the customers we are trying to reach. We all want experiences that build upon
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SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust: the EU’s long game

Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions. But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
Thomas Stoeckle
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SDF Podcast 18: Inertia, ethics, and breaches of trust

Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville HobsonThomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path. This episode’s show notes were written by Sam Knowles. We kick off considering the implications of Google recently losing a landmark “right to be forgotten” case in the UK courts. For me, the case says more about national (courts) and supranational (the EU) organisations looking to flex – and being seen to flex – their regulatory and legislative muscles in the face of the
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Experience Innovation – Designing for the X Factor in Customer Experience

Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help catalyze the startup ecosystem. My goal at the time was to plug into the startup garage capital of the world. By then, there were already storied landmarks that one would have to visit. The HP garage (considered the birthplace of Silicon Valley), the Apple garage, the Google garage, et al. But it wasn’t just garages. There were sprawling tech campuses that were already reshaping the Bay Area…and the world. Among the many, one of the iconic landmarks in the rise of Silicon Valley is the Xerox PARC innovation center. This is afterall, where Steve Jobs famously witnessed (and marketed) the GUI
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Experience Innovation – Designing for the X Factor in Customer Experience

Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help catalyze the startup ecosystem. My goal at the time was to plug into the startup garage capital of the world. By then, there were already storied landmarks that one would have to visit. The HP garage (considered the birthplace of Silicon Valley), the Apple garage, the Google garage, et al. But it wasn’t just garages. There were sprawling tech campuses that were already reshaping the Bay Area…and the world. Among the many, one of the iconic landmarks in the rise of Silicon Valley is the Xerox PARC innovation center. This is afterall, where Steve Jobs famously witnessed (and marketed) the GUI
Continue reading "Experience Innovation – Designing for the X Factor in Customer Experience"

Experience Innovation – Designing for the X Factor in Customer Experience

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Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help catalyze the startup ecosystem. My goal at the time was to plug into the startup garage capital of the world. By then, there were already storied landmarks that one would have to visit. The HP garage (considered the birthplace of Silicon Valley), the Apple garage, the Google garage, et al. But it wasn’t just garages. There were sprawling tech campuses that were already reshaping
Continue reading "Experience Innovation – Designing for the X Factor in Customer Experience"

If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors

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onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hall with media and analysts to explain these efforts and also take tough questions for the better part of an hour. Let’s start with the company’s news on data restrictions. To better protect Facebook user information, the company is making the following changes across nine priority areas over the coming months (Sourced from
Continue reading "If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors"

If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors

onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hall with media and analysts to explain these efforts and also take tough questions for the better part of an hour. Let’s start with the company’s news on data restrictions. To better protect Facebook user information, the company is making the following changes across nine priority areas over the coming months (Sourced from Facebook): Events API: Until today, people could grant an app permission to get information about events they host or attend, including private events. Doing so allowed users to add Facebook Events to calendar, ticketing or
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It’s not the End of Retail, It’s the End of Retail As We Know It

Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every industry, not everything is lost or hopeless. Those who recognize the gap between today’s value proposition and the evolution of what consumers value and why, will learn exactly how to not only close it but also ways to innovate and introduce new value. I recently spent time with Hal Conick of the AMA (American Marketing Association) to explore the state and future of retail. He wrote an exceptional
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Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars

waymo-car-800x574 This week, Google surprised the technology and automotive industries by announcing that it would spin-out its self-driving vehicle group as a formal business unit under the Alphabet umbrella. What does Waymo mean? Waymo CEO John Krafcik explained at its press conference that the company name stands for, “Way forward in Mobility.” After years of speculation as to whether or not Google (now Waymo) would introduce its own fleet of self-driving cars, its now clear that the company will become an enabling partner to other carmakers. This is similar to the approach that the company takes with Android and smartphone manufacturers. However, if history repeats itself, Google seems to uncover ways to compete in the hardware spaces where it can compete without necessarily undermining its customers, i.e. Chromebook, Pixel, Home, etc. Google’s autonomous vehicle program has been one of the most ambitious and public to date. Operating as Google X, this advanced fleet has been unabashedly
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2017-chrysler-pacifica-google-deal
pasted_image_10_17_16__7_52_am
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Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars

waymo-car-800x574 This week, Google surprised the technology and automotive industries by announcing that it would spin-out its self-driving vehicle group as a formal business unit under the Alphabet umbrella. What does Waymo mean? Waymo CEO John Krafcik explained at its press conference that the company name stands for, “Way forward in Mobility.” After years of speculation as to whether or not Google (now Waymo) would introduce its own fleet of self-driving cars, its now clear that the company will become an enabling partner to other carmakers. This is similar to the approach that the company takes with Android and smartphone manufacturers. However, if history repeats itself, Google seems to uncover ways to compete in the hardware spaces where it can compete without necessarily undermining its customers, i.e. Chromebook, Pixel, Home, etc. Google’s autonomous vehicle program has been one of the most ambitious and public to date. Operating as Google X, this advanced fleet has been unabashedly
33cdbc2900000578-3571985-image-a-16_1462346244300
2017-chrysler-pacifica-google-deal
pasted_image_10_17_16__7_52_am
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Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, the mobile screen is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand
pasted_image_10_17_16__7_52_am
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Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand that offers
pasted_image_10_17_16__7_52_am
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Which of these 5 Photo Networks Is Right for You?

29014362955_916cde2375_k Most pro and enthusiast photographers want people to see their photos, and that means promoting your work online. A wide range of options are available to photographers from branded networks like Fstoppers and National Geographic all the way to mega-networks Facebook and Twitter. There are also five social networks that have distinguished themselves with content focusing primarily on photography; 500 Pixels, Flickr, Google Plus, Instagram, and YouPic. Unfortunately, one person cannot be in all these places. It’s probably best to do well on one or two of these networks unless you have the time to invest in a serious social media marketing campaign. That’s why you will need to select the right place for you and your content. Here is a brief review of all five networks in alphabetical order.

500 Pixels

500px
If you followed our Kickstarter campaign for the Trioplan 50, then you know we
Flickr
Google+
instagram
YouPic
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#FridayFive: PR and Digital News Roundup [July 8 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social media and digital news, specifically: how to maximize your digital marketing spend, 5 ways to kill it with social media marketing on Facebook, Snapchat’s new Memories feature, how PR professionals can improve their relationships with media and the rise of Bing over Google. How To Maximize Your Digital Marketing SpendHow To Maximize Your Digital Marketing Spend July 3, 2016 – Forbes This article explores ways and means to extend your reach and get your message out there for less. 5 Ways to Kill It with Social Media Marketing on Facebook5 Ways to Kill It with Social Media Marketing on Facebook July 3, 2015 – Small Business Trends Apart from maximizing on the obvious benefits, there are 5 simple things that you could do to make a large impact on Facebook. Ephemeral Messaging App Snapchat Makes a Slight U-Turn With Its New FeatureEphemeral Messaging App Snapchat Makes a Slight U-Turn With Its New Feature July 6, 2016 – Fortune Users can now permanently save photos and videos
Sorry Media, PR Can Do Better
What Does the Rise of Bing Mean to the PR Industry - and Can It Really Beat Google?
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Next Newest Member of CEO Activism

Next newest member of CEOs coming out against a ban on Muslims entering the USA. The new CEO of Google, Sundar Pichai, penned a post in Medium on his experience being an immigrant himself and what it meant to work in the land of opportunity. He also mentioned his hesitation about stepping out as a CEO activist:

“I debated whether to post this, because lately it seems that criticism of intolerance just gives more oxygen to this debate. But I feel we must speak out — particularly those of us who are not under attack. Everyone has the right to their views, but it’s also important that those who are less represented know that those are not the views of all.”

The third political party — CEO — is probably just getting started. The post Next Newest Member of CEO Activism appeared first on ReputationXchange.

Page One

I judge my own reputation oftentimes by where my work on reputation shows up in Google. As we say, Google is not a search engine but a reputation management system. As the holiday weekend is ending, I thought I would spend a few moments typing in “reputation” into Google and seeing how many pages back some of our work appeared. Lo and behold, an article I wrote on Reputation Warfare in HBR a few years back showed up on the bottom of page one. Thank you to Google webcrawler for making my day. The post Page One appeared first on ReputationXchange.