The Knowledge Graph explained: a guide for PR professionals
Google has introduced an important update to its search facility, which goes live very soon. It’s called the Knowledge Graph.
Here’s a summary and why it’s important for PR and marketing professionals:
What is the Knowledge Graph...
Google Cube game brings fun to learning
A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level, navigating to a bowling venue...
Google Cube game brings fun to learning
A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level, navigating to a bowling venue...
Greenpeace Asks: Is Cloud Really Clean?
Greenpeace recently called out Apple, Amazon and Microsoft as the worst offenders for failing to live up to the perceived “green” reputation of cloud computing. On the other hand, the environmental advocacy organization applauded the more sustainable efforts of Yahoo, Google, Facebook…
Google Honors Zipper Inventor
For some reason, I’m fascinated by inventors of every-day things. Most people know the big game-changers like Thomas Edison and Benjamin Franklin, but what about the little-known guys and gals? I’m haunted (not really) by questions like… Who invented chairs? Who invented…
Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine: “[...] Good Ideas has been especially designed...
The value of free internet
One of the feaures of travel these days is the (usually-met) expectation of high internet charges in your hotel. It’s common in Europe, for instance, for hotels to charge eye-watering rates to let you get online: charges of £20 or equivalent per day aren’t unusual. Some hotels include internet costs in their room rates, treating...
