Jennifer Zingsheim (@jenzings) moderated #measurePR on April 16, providing a chat transcript as well. For which we say a big "thank you!"
5 Steps To Set Up Your Measurement Program
Setting up a smart public relations measurement program doesn't have to be complicated. These five steps will walk you through how to do so.
My Love Letter to IABC
One communicator's swoon-fest for what the International Association of Business Communicators does to elevate the profession.
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes.
Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service. Some of the most powerful interventions have come from the Royal Colleges – highly-esteemed bodies that exist to promote and...
Focus on Outcomes and Integration: Heather Whaling on #measurePR
What makes for smart measurement? A focus on outputs and integration, said Heather Whaling, when she visited #measurePR in February 2012.
Focus on Outcomes and Integration: Heather Whaling on #measurePR
Whither #measurePR? Right Here!
A recap of two #measurePR Twitter chats featuring Alan Chumley and Katie Paine on their measurement outlooks for 2012, and more.
MeasurePR Enters 2012
2012's first #measurePR introduced Twitterers to Vizyx, educational material on Google Analytics, and more.
