Social media stars breaching rules on promoting brands, watchdog says

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
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Breaking the Digital Fourth Wall Through Experiential Storytelling

The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly.  As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to connect and inspire a meaningful reaction. Publishing for an audience of one is critical these days. People must believe that they are heard, validated and in some way, part of the artifact…as if I was able to put words to what they were thinking or feeling. But it takes more than engagement. In an era of social media, the ability (and gift) to talk to one person unlocks the
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Google and UNHCR team up to answer five most common questions on Syria

searchingforsyria UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website (https://www.searchingforsyria.org ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis: • What was Syria like before the war? • What is happening in Syria? • Who is a refugee? • Where are Syrian refugees going? • How can I help Syrian refugees? I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The vast majority
Answer the Public Syria visualisation graphic
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[Podcast] Backed Facts vs Fake News

We’re living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news. It’s bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don’t want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk. In this week’s Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers. LINKS:

Trump Rule 5150: Deflect via Freak Out

King Trump Donald Trump tweets most weekday mornings at 7 am (give or take a half hour) in an obvious attempt to direct the day’s news coverage. The over-the-top tweets create great controversy and drama, rallying his core. Similarly, his press conference was a live epic lambast moving from 140 characters to more than an hour of live ranting. These crazy communications deflect attention away from Trump’s real political problems.
Rarely about the actual work performed, bombastic posts and crazy media interactions embellish his accomplishments while often attacking the media corps. In turn, the media scrambles to disprove Trump, and defend themselves.
This misdirection keeps everyone off their game, and in many cases distracts journalists from focusing on core issues like the Trump campaign’s ties to Russia. It is the Trump Administration’s favorite red herring. And it works every time.
Consider that Trump’s unhinged media conference on Thursday happened at an opportune
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Catching Up with Client Coverage – October

For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent.