Digital now rivals traditional media as driver of major investment decisions


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


Click here to view on the original site: Original Post




New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading

Silicon Valley Uncovered: The evolution of tech, media and society


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




In 2010, my dear friend Hermoine Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation was in explaining what’s happening now. I found myself reacting in disbelief, “Wow. Did I really say that!?” At the time of this interview, I was in the 11th year (of 12) running a digital lab I had founded in 1999. Shortly thereafter, I would join Altimeter in 2012, which was then acquired by Prophet in 2015. It’s not a short interview. But if you can spare
Continue reading "Silicon Valley Uncovered: The evolution of tech, media and society"

Silicon Valley Uncovered: The evolution of tech, media and its impact on society


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




-------

Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation was in explaining what’s happening now. I found myself reacting in disbelief, “Wow. Did I really say that!?” At the time of this interview, I was in the 11th
Continue reading "Silicon Valley Uncovered: The evolution of tech, media and its impact on society"

Social media stars breaching rules on promoting brands, watchdog says


This post is by neville@nevillehobson.com (Neville Hobson) from NevilleHobson.com


Click here to view on the original site: Original Post




NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
Powered by Guardian.co.uk
Continue reading "Social media stars breaching rules on promoting brands, watchdog says"

Breaking the Digital Fourth Wall Through Experiential Storytelling


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly.  As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to connect and inspire a meaningful reaction. Publishing for an audience of one is critical these days. People must believe that they are heard, validated and in some way, part of the artifact…as if I was able to put words to what they were thinking or feeling. But it takes more than engagement. In an era of social media, the ability (and gift) to talk to one person unlocks the
Continue reading "Breaking the Digital Fourth Wall Through Experiential Storytelling"

Google and UNHCR team up to answer five most common questions on Syria


This post is by Stuart Bruce from A PR Guy's Musings - Stuart Bruce


Click here to view on the original site: Original Post




searchingforsyria UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website (https://www.searchingforsyria.org ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis: • What was Syria like before the war? • What is happening in Syria? • Who is a refugee? • Where are Syrian refugees going? • How can I help Syrian refugees? I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The vast majority
Answer the Public Syria visualisation graphic
Continue reading "Google and UNHCR team up to answer five most common questions on Syria"

[Podcast] Backed Facts vs Fake News


This post is by Manny Veiga from March Communications


Click here to view on the original site: Original Post




We’re living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news. It’s bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don’t want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk. In this week’s Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers. LINKS:

Trump Rule 5150: Deflect via Freak Out


This post is by Geoff Livingston from Geoff Livingston


Click here to view on the original site: Original Post




King Trump Donald Trump tweets most weekday mornings at 7 am (give or take a half hour) in an obvious attempt to direct the day’s news coverage. The over-the-top tweets create great controversy and drama, rallying his core. Similarly, his press conference was a live epic lambast moving from 140 characters to more than an hour of live ranting. These crazy communications deflect attention away from Trump’s real political problems.
Rarely about the actual work performed, bombastic posts and crazy media interactions embellish his accomplishments while often attacking the media corps. In turn, the media scrambles to disprove Trump, and defend themselves.
This misdirection keeps everyone off their game, and in many cases distracts journalists from focusing on core issues like the Trump campaign’s ties to Russia. It is the Trump Administration’s favorite red herring. And it works every time.
Consider that Trump’s unhinged media conference on Thursday happened at an opportune
Continue reading "Trump Rule 5150: Deflect via Freak Out"

Catching Up with Client Coverage – October


This post is by March Communications from March Communications


Click here to view on the original site: Original Post




For this month’s recap of client coverage, we’re showcasing three tech PR features from October that were secured as a result of team efforts for AcuityAds, Canonical and Marxent.

[Podcast] The Slipperierest Slope


This post is by Manny Veiga from March Communications


Click here to view on the original site: Original Post




Most tech businesses abide by that old rule of thumb: never discuss politics and religion in polite company. However, this year we’ve seen many prominent individuals and companies thrust into the political spotlight, whether they wanted to be there or not. How have they responded? And as tech becomes more intertwined with our everyday life, should we expect to see more companies comment on social and political issues that are typically outside their depth? In this episode of Hacks and Flacks (which, it’s important to note, was recorded before the 2016 presidential election) Manny Veiga and Andrew Grzywacz discuss the communications responses of some of the biggest names in technology – Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg – when faced with political issues. We also muse on the issues (data security, personal privacy) that could force B2B enterprises to wade into these murky waters. LINKS:

[Podcast] The Slipperierest Slope


This post is by Manny Veiga from March Communications


Click here to view on the original site: Original Post




Most tech businesses abide by that old rule of thumb: never discuss politics and religion in polite company. However, this year we’ve seen many prominent individuals and companies thrust into the political spotlight, whether they wanted to be there or not. How have they responded? And as tech becomes more intertwined with our everyday life, should we expect to see more companies comment on social and political issues that are typically outside their depth? In this episode of Hacks and Flacks (which, it’s important to note, was recorded before the 2016 presidential election) Manny Veiga and Andrew Grzywacz discuss the communications responses of some of the biggest names in technology – Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg – when faced with political issues. We also muse on the issues (data security, personal privacy) that could force B2B enterprises to wade into these murky waters. LINKS:

Media Firsts in the 2016 Presidential Election


This post is by Hanah Johnson from March Communications


Click here to view on the original site: Original Post




The 2016 presidential election has been chock full of firsts, with Hillary Clinton as the first woman, and Donald Trump as the first non-politician or military figure, ever to each be nominated by their respective political parties. It’s also a matchup between the oldest nominees in electoral history, and the first time the process has ever seen such a strong convergence of external threats, including hacks, foreign interference and fears of voter intimidation.election season There have been plenty of firsts on the media front as well. At Pub Club and PRSA Boston’s recent panel, The 2016 Presidential Election: A Media Perspective, I got to hear directly from local journalists about their experiences covering the 2016 campaign, and how process coverage this year has differed sharply from any previous elections. Here were my three biggest takeaways from the night: False Equivalence Comes into Play In typical elections – or any public Continue reading "Media Firsts in the 2016 Presidential Election"

Catching Up with Client Coverage – September


This post is by March Communications from March Communications


Click here to view on the original site: Original Post




For this month’s recap of client coverage, we’re showcasing three tech PR features from September that were secured as a result of team efforts for Cambridge Consultants, TM Forum and ArcTouch.
  • logoSTAT, 5 Reasons Why No One Has Built a Better EpiPen – Our client, Cambridge Consultants, is at the forefront of product innovation in a number of different fields, especially medical technology. It’s important for March to position Cambridge Consultants employees – engineers, scientists, mathematicians – as trusted SMEs and visionary leaders. The company’s U.S. headquarters is in Boston, so the Boston Globe’s health reporters and its dedicated health-focused spinoff, STAT, are key for March to be in front of and develop relationships with. Promoting the company’s local presence and work is an important objective for the PR campaign. When news around the EpiPen’s astronomical price increase became public, the March team brought it to Cambridge Consultants’ attention Continue reading "Catching Up with Client Coverage – September"

Fall into the Pub Club’s October Program: Politics, The Election and the Media


This post is by Liz Swenton Hosman from March Communications


Click here to view on the original site: Original Post




Fall into the Pub Club’s October Program: Politics, The Election and the Media After a very successful speed pitching event with the Pub Club last month, it’s now time to talk about October’s program, The 2016 Presidential Election: A Media Perspective, which is happening on Thursday, October 20th, from 6-8 pm at Racepoint Global. As Election Day draws near, it’s clear this election cycle is different from any other in recent history – and  the media has had a front row seat to the entire show. For this program, the Pub Club is partnering with PRSA Boston. Attendees will hear directly from local journalists about their experiences covering the 2016 campaign. What role did the media play in the process and how might it change for future elections?  What challenges did they face in covering this campaign? Here’s the incredible panel line-up:

Catching Up with Client Coverage – August


This post is by March Communications from March Communications


Click here to view on the original site: Original Post




For this month’s recap of client coverage, we’re showcasing three tech PR features from August that were secured as a result of team efforts for Marchex, inVia Robotics and Colt Technologies.aug_client_coverage_logo
  • VentureBeat, Chatbots Will Not Replace 5 Million Jobs, as the Data Suggests – Amidst recent media buzz about chatbots and virtual assistants, our client Marchex, a mobile advertising and call analytics company, analyzed data from millions of consumer-to-business phone calls to examine whether or not chatbots will really replace traditional customer service and call centers. We knew that VentureBeat would be a great target when pitching the research, as VentureBeat’s coverage frequently explores the rise of chatbots and conversational commerce. After securing interest with the publication, March worked with Marchex to draft a contributed article that discusses how consumers are interacting with businesses today, and why our preferences still require a human connection when it comes to customer Continue reading "Catching Up with Client Coverage – August"

Catching Up with Client Coverage – August


This post is by March Communications from March Communications


Click here to view on the original site: Original Post




For this month’s recap of client coverage, we’re showcasing three tech PR features from August that were secured as a result of team efforts for Marchex, inVia Robotics and Colt Technologies.aug_client_coverage_logo
  • VentureBeat, Chatbots Will Not Replace 5 Million Jobs, as the Data Suggests – Amidst recent media buzz about chatbots and virtual assistants, our client Marchex, a mobile advertising and call analytics company, analyzed data from millions of consumer-to-business phone calls to examine whether or not chatbots will really replace traditional customer service and call centers. We knew that VentureBeat would be a great target when pitching the research, as VentureBeat’s coverage frequently explores the rise of chatbots and conversational commerce. After securing interest with the publication, March worked with Marchex to draft a contributed article that discusses how consumers are interacting with businesses today, and why our preferences still require a human connection when it comes to customer Continue reading "Catching Up with Client Coverage – August"

Tim Cook on being CEO


This post is by Leslie Gaines-Ross from ReputationXchange


Click here to view on the original site: Original Post




Fall is here, or at least the end of summer. I have to get back into posting on my blog. So here I am on a sunny Sunday before I dive into some work before Monday morning arrives. I wanted to post about this fantastic interview I came across in the Washington Post in August. It is an interview with Apple CEO Tim Cook and it is very in-depth. There were so many good quotes in it that I am reeling after reading it for the second time. The occasion of the interview was Apple selling its billionth iPhone. Billionth! And the timing coincided with the five year anniversary of Tim Cook taking over the reins from Steve Jobs. Several themes that I have been watching over the years surface in this interview and I was excited to hear his point of view – the media scrutiny, the role of Continue reading "Tim Cook on being CEO"