It’s not the End of Retail, It’s the End of Retail As We Know It

Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every industry, not everything is lost or hopeless. Those who recognize the gap between today’s value proposition and the evolution of what consumers value and why, will learn exactly how to not only close it but also ways to innovate and introduce new value. I recently spent time with Hal Conick of the AMA (American Marketing Association) to explore the state and future of retail. He wrote an exceptional
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Is podcasting about to get its tipping point?

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Is podcasting about to get its tipping point?
Podcasts There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer the question “How many listens does your podcast get?” with some confidence that will fill a major gap in understanding
iTunes Podcast Directory
Listen on Apple Podcasts
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Would you make a decision to join or leave a company based on how you work?

Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. On the other hand, some might wonder as to why we would be having this conversation at all. Of course there are desktop phones! We’ve always worked this way. There are other more important initiatives IT and business managers need to think about any way. Both are true. With so many other priorities within the enterprise and so little resources to go around, why would companies give desktop phones any attention in their digital transformation efforts? Turns out that doing so is 1) low hanging fruit and 2) delivers short and long term ROI that
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In Mobile, Some Brands Are Their Own Worst Enemy

Sometimes, to succeed, you need to learn how to get out of your own way. That’s certainly the case for Starbucks and Panera Bread, according to March EVP Jodi Petrie. In her new LinkedIn Pulse piece, Jodi explains how the two brands are sabotaging the success of their new mobile ordering platforms. She argues that consumer adoption of mobile payments is slow not because shoppers don’t like the technology, but because retailers are struggling to integrate mobile payments into a fast, easy, enjoyable shopping experience. As a result, they’re unable to make the most of the customers who pay via mobile. The companies that create mobile payment technology could help solve this challenge, Jodi says. In her blog, she offers tips for how mobile tech providers can better communicate with their retail partners, giving them the tools they need to create powerful mobile-first buying experiences that customers love. You can read the full post here. And customers really
Evolution of Content Marketing, PR and Blogging
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Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, the mobile screen is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand
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Continue reading "Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue"

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

all-this-technology-is-making-us-anti-social I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult to navigate, relevant information is impossible to find, and you can’t complete a transaction without switching screens. Even though many sites/pages are optimized for small screens these days, they’re not optimized for mobile behavior and decision-making. Did you know that in mobile-first micro-moments (as Google calls them) that 90% of mobile customers are not sure which brand they want to choose and 73% will go with the brand that offers
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Continue reading "Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue"

Privacy, WhatsApp and Facebook: a matter of trust

WhatsApp WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook.
[…] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.
There’s more to WhatsApp’s announcement, but it’s the changes to the privacy policy that have produced the most negative reaction as this handful of headlines suggests: