Inside the connected car
Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical buying decision. In the future, if car ownership declines but increased use is still needed,...
A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of...
Re-imagining the mobile value proposition
GigaOm reports on trends in data use on mobile devices, citing research from Akamai and from Chetan Sharma that shows that demand for mobile broadband is continuing to grow unabated. We are using more mobile data in more places, says GigaOm, and this is going to keep changing how we live, work, create and consume....
Free hotel wifi: Light at the end of the tunnel?
The subject of internet connectivity in hotels has received quite a bit of attention during the past few weeks. I posted about my experiences with hotel internet connectivity while in Las Vegas and in Amsterdam recently, highlighting a nice way to balance the negative side of this – in my recounted experiences, one offering free...
Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine: “[...] Good Ideas has been especially designed...
A cure for hotel wifi frustrations with Connectify
One of the biggest frustrations when you’re travelling is the less than compelling experiences that are typical with internet connectivity in hotels and conference venues – high cost, difficulty and/or extra costs to connect more than one device (laptop plus mobile phone, for instance), restrictive connection type (such as cable only: no use if you...
The value of free internet
One of the feaures of travel these days is the (usually-met) expectation of high internet charges in your hotel. It’s common in Europe, for instance, for hotels to charge eye-watering rates to let you get online: charges of £20 or equivalent per day aren’t unusual. Some hotels include internet costs in their room rates, treating...
How Razoo Became a Mobile Platform
The following is a narrative version of my 15 minute speech at the 2012 Innogive Conference today. Last Spring those of us at Razoo began analyzing mobile web solutions. There was a big debate because traffic was in the low single digits, but partly as...
