Designing for the Human Side of Digital Transformation

On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my research shows) that companies are often missing the mark on digital transformation by thinking about it from an industrial approach instead of a humanities-based approach. In a wide-ranging discussion, Boyd shares his thoughts on the inherent bias in social media and how we have to do more than being aware to counteract it. He also shares how orgs can capitalize on the groundswell created by change agents, no matter where they sit in the organization, and move from an industrialization mindset into a future of work mindset. Please listen and share! Season 1 of Digital Outliers is available here.

About Brian

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group
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Is Your Company Investing in Digital Transformation or Digital Iteration?

Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger than any one group or effort however. The more you study and learn from the more sophisticated and ambitious organizations undergoing digital transformation, you identify patterns of purpose. Over the years, I’ve updated my definition to consider more holistic and unified objectives…
Digital transformation is the realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an
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Business Innovation, Culture 2.0 and the Importance of Shared Experiences

Leo Bottary is a well-known author and keynote speaker. He’s also a long-time friend of mine. For several years, I had the opportunity to tour the Vistage conferences as they toured the U.S. I nope to experience the opportunity to meet CEOs and senior executives on their home turf and hear their challenges and accomplishments again soon. Since I last spent time with him, Leo has launched a popular podcast, Year of the Peer, that explores the latest trends driving business transformation. I joined him recently to discuss X along with my research on digital transformation, corporate innovation and the need for culture 2.0. I hope our conversation helps you… Please listen and share!

About Brian

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where
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Social media gave everyone a voice, on the other hand, it also gave everyone a voice

We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we’re drowning in abundance, complexity of choices and and unfortunately, the misappropriation or misdirection of influence. Concurrently in professional realms, many leadership teams are overwhelmed with trying to keep up with the sheer scope and scale of the digital evolution. For many of us, social media and the accelerating pace of new devices and apps hitting the market continues to impact our work and life. On this episode of Digital Outliers, I’m joined by Alexandra Samuel, technology futurist and author. Not all things social media are created equal. Functionality on different platforms leads to different kinds of conversations, and these tech-driven interactions carry significant impacts on the way we communicate
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Contrary to Its Name, Digital Transformation is not Digital-First: An Interview with Steve Snyder of the Massachusetts Convention Center Authority

“To thrive in a digital economy, create a safe and empowered environment for employees to learn and take risks.”
Technology may be at the core of digital transformation, but it’s severely limited in its promise if it’s not influenced by human beings. Yet, every day, companies invest in digital transformation strategies and roadmaps that are absent of human-centered insights and perspectives. On this  episode of Digital Outliers, I sit down with Steve Snyder, CIO, Massachusetts Convention Center Authority to talk about the paths he’s taken in transforming Boston’s convention center into one of the world’s most technologically sophisticated exhibition and conference locations. While you may think that transformation in a convention center setting isn’t applicable to you, Steve’s work, his challenges, and his goals, are not unlike what we all face. So, how has Snyder transformed Boston’s convention center into one of the world’s most technologically sophisticated
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Brand Innovation and Customer Experience Design: An Interview with Comcast’s Chris Satchell

The potential for breakthrough innovation is at its greatest when there’s purpose. And in an age of disruptive technology, humanity is becoming a killer app. Often in my research on digital transformation and innovation, I find the most compelling catalyst for finding purpose and accelerating change and improvement is customer experience (CX). Think about it. Who owns the customer experience? Yes. The customer owns it. That might seem like one big “duh.” But, believe it or note, many organizations are many things before being customer-centric… Shareholer-centric Process-centric Norms-centric Technology-centric In all of my research on the state and future of CX and customer-centricity, human empathy is often missing. But purpose is powerful when it’s empathetic and innovation design is human-centric when it’s driven by empathetic purpose. The truth is that a customer’s experience with any business begins long before they buy your product and continues long after. More so,
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Digital Transformation Must Lead to Business Transformation

Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the purpose of digital technology if orgs are to succeed in this new economy. We live in an era of digital Darwinism. As technology and society evolve, all organizations must also adapt how they operate and compete. To do so however, requires much more than digital transformation and the investment in new technologies and processes. Real people, your customers and employees, are learning how to communicate, connect and work differently than the century-old models that you have in place today. Yes, digital transformation is mandatory. At the same time, all stakeholders must not only be conversant in new technology, they must align and work toward a more human purpose of change to thrive in a digital economy. On
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Crossing Over to the Darkside of Digital and Seeing the Light

“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul was my guest on a pilot podcast, “DigitalOutliers,” where we examined the need and means to bring digital literacy into the C-Suite. Some time has passed since then, but we recently reconvened as part of Paul’s new podcast to explore a more philosophical discussion, the dark side of digital and how to shape its future. The episode, officially titled, “Brian Solis peers into the digital
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Digital Transformation Needs Change Agents and Leadership Not Just Technology

Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of work including IT, humanities and innovation. The result was humbling. Each episode dives into the trends shaping how companies work and compete. Our guests also offer prescriptive guide points for executives and change agents driving digital efforts to modernize culture, productivity, innovation, and experiences. My first guest in Episode 1 is David Bray, change agent and former Chief Information Officer, Federal Communications Commission. In fact, as I type this, he announced that he was taking on a first-of-its-kind role in government as the chief ventures officer at the National Geospatial-Intelligence Agency. In our conversation, Bray shares his experience and efforts digitally transforming one of the U.S. government’s most important oversight authorities. Bray also reveals the behind-the-scenes story how he used a
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