Posts tagged "PR"

Weekly PR Highlights

Is JPMorgan’s $2 billion loss the worst PR disaster of 2012 (so far)? PR Daily – May 16, 2012 This article discusses JPMorgan Chase’s recent $2 billion trading loss as one of the worst PR disasters of the year due to the company’s bad…

Cross PR industry support for Wikipedia consultation

The hostile relationship between the PR profession and Wikipedia is well documented. But this week the two parties have taken a step towards establishing common ground. PR professionals Philip Sheldrake and Neville Hobson addressed the Wikimedia UK AGM at the Science Museum, London on Saturday. Wikimedia UK represents Wikipedia contributors in the UK. “Wikipedia is...

Marketing in the Round Infographic: The Tip of the Iceberg

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the...

Corporate reputations on the rocks?

For all the talk in PR circles about the value of corporate reputation – and reputation in public life – there’s been precious little concern shown for it in a host of recent events. News Corporation chairman, Rupert Murdoch’s appearance at the Leveson Inquiry into media standards, the Prime Minister, David Cameron, and Culture Minister,...

Lunch and Learn: Social Media B2B Strategies

It’s undeniable—social media’s role in PR is growing dramatically and fundamentally transforming strategic communication plans. A whopping 93 percent of social media users believe a company should have a social media presence. But with so many tools to choose from, how can…

Why “The Pitch” Will Perpetuate Bad Practices

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramati...

On your bike

Addison Lee has made a bid to force the issue of road congestion and usage onto the agenda for the London Mayoral election. It may be about to backfire. The courier and taxi firm has told its drivers to ignore the rules and use London’s bus lanes, and company chairman John Griffin has penned a...

That old issue of transparency again: bloggers vs PRs on sponsored content

I’m heading to BlogCamp in Birmingham on Saturday to talk about the uneasy relationship between PRs and bloggers. PRs have been quick to recognise the opportunity to work with bloggers to connect their clients with highly targeted and engaged audiences, but often with limited success. Here’s the issue. PRs have taken the media relations skills...

Six for Six

Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about...

Early reaction to Brand Anarchy

Thanks to everyone that has blogged and Tweeted about our book Brand Anarchy: Managing Corporate Reputation published by Bloomsbury at the end of the last month. Here’s some of the early comment from the social web. If you’ve read the book we’d love to hear what you think via the hashtag #brandanarchy. “I agree with a...

Public Relations: Art or Science?

Kirk Hazlett, APR, Fellow PRSA, a member of PRSA's Board of Directors, offers his thoughts on the question "Is PR 'art' or 'science'?"

Public Relations: Art or Science?

Tips for Breaking in to PR

Last week, while speaking at the Curry College Public Relations Student Association (CCPRSA) chapter meeting, some interesting questions came up with regards to how to break in to the PR industry. Several of the students in attendance were getting their graduate degrees…