Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”. It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader. Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

Why Corporate Leaders Must Join the National Conversation

Today’s guest blog was authored by Lauren Parker of Peppercomm… “Where is the corporate Kapernick?” Ariel Investments CEO Melody Hobson posed this question to a room full of CEOs during her presentation about diversity and inclusion in the board room. It’s one example reflective of our evolving cultural landscape and the impact it’s having on corporate America. Politics divide Americans on issues from gun control to tax reform. Women are standing up against systemic misogyny. The topic of racial inequality has moved out of the shadows and onto our national football fields. Every morning, we awake to new headlines that amplify these important national conversations. Technology has changed the way we consume and amplify news and opinion. It’s given people the opportunity to shout their points of view and it’s led to the expectation that everyone should have an opinion to share – including corporate leaders. Social media has
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For Immediate Release 113: Not a 280-Character Episode

NevilleHobson.com
For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Fearless girl isn’t so equal when it comes to gender pay gap

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing. It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt,
Fearless Girl top 10 search results November 2017 screenshot
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The clock is ticking

Check out this fascinating Advertising Age interview of Facebook marketing guru Andrew Keller. While Keller expounds on any number of topics in the piece, he hones in specifically on the rise of the term “six seconds” in advertising. While the Facebook executive, and his fellow advertisers, are fixated on six seconds, research shows the average human actually has an attention span of eight whole seconds. That’s one second less than a goldfish. But, the six (or eight) second discussion should extend far beyond Keller’s focus on digital advertising and videos. Split second responses are table stakes in ALL forms of communications today. In the new normal of Trump Tweets, fake news and Kevin Spacey/Harvey Weinstein-type transgressions, individuals and organizations have about eight seconds to gather their thoughts and determine:

SDF Podcast 13: 1984 meets Pavlov’s dogs

NevilleHobson.com
SDF Podcast 13: 1984 meets Pavlov’s dogs
Trust “Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

China scores its citizens

Writer and academic Rachel Botsman calls her analysis of our hyperconnected, hyperpartisan times Who Can You Trust. Both Neville and I are currently reading the book, and it will feature in our next podcast (by which time I
1984
Full - Empty
Thomas Stoeckle
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Artificial intelligence risks GM-style public backlash, experts warn

NevilleHobson.com
Artificial intelligence risks GM-style public backlash, experts warn
Stop the Robots Researchers say social, ethical and political concerns in the UK about artificial intelligence (AI) are mounting and greater oversight is urgently needed, according to the Guardian. Otherwise, we could expect to see the kind of social disruption that greeted the advent of genetically-modified (GM) foods during the past decades. The Guardian’s report notes that there are no testing standards or requirement for AI to explain their decisions. There is also no organisation equipped to monitor and investigate any bad decisions or accidents. AI has entered public consciousness during the past couple of years with largely a negative focus. In how AI is reported in the media – mainstream and social – that focus tends to be about how the robots are coming to take away our jobs, our livelihoods, our comfort zones. Undoubtedly, elements of AI – notably automation
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