FIR 182: Hot Bee Action


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Beesexual
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:
  • How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z
  • Media coverage of local news is evaporating. Should business pick up the slack?
  • Customer reviews are the new content marketing, says Jay Baer
  • Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.
  • The UK government has added 12,000 pieces of information to Google Assistant and Amazon’s Alexa
  • When you think of Augmented Reality, do you think of audio? You should.
  • Dan York reports on MindNode 6, WordPress 5.2, Pocket, Minnesota’s “Right to Repair” legislation, and Mozilla’s move away from IRC.
Special thanks to Jay Moonah for the opening and closing music.
FIR 182

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Would Anyone Notice?


This post is by Steve Cody from Rep Man


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I have the distinct pleasure of being chairman of the Institute for Public Relations and a member of the Arthur W. Page Society. This past week each organization convened in Manhattan for the IPR board meeting and Page Spring Conference, respectively. The issue of the day (or week) was the purpose of purpose. Organizational purpose, that is. I participated in three different purpose brainstorming sessions that included the best and brightest from the worlds of corporate America, academia and the agency world. The bottom line is that purpose is still very much a work in progress. For example, it is still seen by some Wall Street-focused CEO’s as non mission-critical (one participant referred to that baffling phenomenon as “the CEO blind spot”). Others noted that purpose is still being confused by some CCO’s, CMO’s and CHRO’s with the corporate mission. Most of the IPR/Page members “get” purpose. It’s intended to
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SDF Podcast 27: When April Fool’s meets Groundhog Day


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Brexit
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?” Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day. After our recording, the Prime Minister finally reached out to the Leader of Her Majesty’s Opposition to figure out how to move forward. Or sideways. Or move at
Infinity
Cybersecurity
Thomas Stoeckle
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Top 10 takeaways from the CIPR State of the Profession survey 2019


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Sometimes bad publicity IS worse than no publicity at all


This post is by Steve Cody from Rep Man


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One of the more satisfying aspects of the multidimensional profession otherwise known as public relations is media training. It’s one of the few times when we exchange the seat of power with senior client executives and tell them what to do (or, shall I say, gently suggest what to do?). Media training is equal parts art and science and when practiced to perfection will end up with key client quotes and messages finding their way into articles and highlighted on cable interviews or, in rare cases, actually used as the headline by a leading business publication. Sometimes, though, the best laid plans of mice and men (and media training) can go awry. Case in point: The end results of the obviously botched media training of Chinese telecommunications giant, Huawei by the fine folks at Burson Cohn & Wolfe (BCW). As you’ll read in Clay Chandler’s column, BCW (which just
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How AI May Impact PR Pros


This post is by Guest Contributor from Shonali Burke Consulting


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Guest Post by Geoff Livingston Are you confused or concerned about the coming AI revolution?  If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Should you be thrilled by the coming improvements or terrified that an AI-fueled robot may take your job. Or worse, that AI will end civilization? After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Here are four questions my peers often ask and some insights. Will people (e.g. will I) lose my job to AI? If you are a PR professional, it’s unlikely. AI is not inherently creative, nor is it good at crafting messages. It can help hone
Geoff Livingston
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FIR 181: Some decisions to consider about social media


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With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories:
  • Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
  • Pandora is the first streaming service to introduce a sonic logo
  • In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
  • The nature of a news story determines the trajectory of its lifespan
  • Gartner expects AI to assume 80% of all project management tasks by 2030
  • Companies are now mining your voice to learn more about you for purposes both noble and nefarious
  • Facebook just won’t change even though the
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SDF Podcast 26: To regulate, or not to regulate, that is the question…


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“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies. Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university. Neville discusses an article in The
GDPR
Facebook
Shoshana Zuboff’s thesis of surveillance capitalism
Led by Donkeys
Thomas Stoeckle
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Does the D in Digital Stand for Dying?


This post is by Steve Cody from Rep Man


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I’ve read quite a few recent articles in the advertising and marketing trade press suggesting the halo surrounding the magical word “digital” is not only fading, but actually becoming a bit of an albatross. According to this article in Marketing Week, more and more marketers are disbanding their separate digital departments and teams and folding them into the larger marcom group. Why? Because, just as was the case with social media, digital is no longer perceived as a standalone “thing.” It’s now seen as simply one more channel in the never-ending battle to engage with stakeholder audiences in a holistic way. And, as the article points out, we all live in a digital world. So let’s move on and get back to calling ourselves marketers and not digital specialists or influencer specialists or CSR specialists, etc. We’re marketers, pure and simple. This development comes as no surprise to
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FIR 176: Our 1,000th episode is hefty but good


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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FIR 1000
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It’s the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Special thanks to Jay Moonah for the
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Future of public relations in an age of change, complexity and uncertainty


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce.

Designed to Fail.


This post is by Steve Cody from Rep Man


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It seems that every new day brings with it another egregious self-inflicted crisis caused by racially and gender-insensitive marketers. The most recent examples are the truly horrific gaffes committed by Adidas and Gucci, respectively;

How could anyone think this was okay?

“There are somethings that just don’t make sense in life; Adidas celebrating black history month with this shoe is one example”

While the in-house marketing team and agency partners are unquestionably at fault for their lack of social awareness, I think the real genesis of these blunders lies with the designers and engineers. These are the uber cool and uber insulated types who are constantly trying to come up with the hippest, sleekest and most cutting-edge sneakers, sweaters and widgets. Having worked with designers and engineers alike, I know they live within their own ivory towers. They obsess over trends, technology and ease-of-use, but are oblivious to the
😎
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Power


This post is by Heather Yaxley PhD from Greenbanana: PR + more


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Giving a voice to the voiceless is a powerful thing to do. Without advocates, those unable to speak up or speak out, for themselves, all too easily become victims of others with more power, The voiceless can be misunderstood, evoke negative feelings and be subject to negative behaviours. New York based Sophie Gamand uses her...

Shattering Glassdoor’s Reputation


This post is by Steve Cody from Rep Man


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Achieving five stars on Glassdoor for an organization is the equivalent of a restaurant receiving 3 stars from Michelin Guide. But based on an explosive Wall Street Journal expose, all that glitters at Glassdoor is most certainly NOT gold. Here’s Peppercomm Partner Deb Brown’s POV. Personally, I’d give it 4.5 stars: What happens when your entire business model is questioned? That’s what happened to Glassdoor recently when the Wall Street Journal published an investigative report titled, “How Companies Secretly Boost Their Glassdoor Ratings.” That title has to hurt, especially when on its website, Glassdoor states, “Built on the foundation of increasing workplace transparency…”

Employers flood the ranking site with 5-star postings requested from enthusiastic staffers, leading to unusual spikes, a WSJ investigation found.

To be fair to Glassdoor, employees who are upset at their former or current employer are probably more likely to post negative reviews than content employees
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For Immediate Release 172: The double-edged sword of a Facebook meme


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172. Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in. Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s growing complexity, Jeff Jarvis’s Facebook screed,
    FIR 172
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It’s a close shave


This post is by Steve Cody from Rep Man


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No matter how one analyzes Gillette’s controversial new campaign “Is this the best a man can get?” it’s fraught with uncertainties. And it most certainly has further divided an already divided country.

Truly the best a man can get?

First, though, a tip of the hat (or razor) to Gillette’s management for having the courage to double down on its purpose and values. But have they? Or is the campaign a mere ploy or stunt as some detractors claim whose only goal is to drive sales? I think there are several factors to weigh when analyzing the Gillette campaign: 1) Is alienating a significant percentage of the male shaving market worth the risk of taking a stand and saying the right thing? We asked that very question of 50 CCOs and CMOs we interviewed in a joint research study with the Institute for Public Relations. One CCO, who managed
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What Businesses Should Do Before Taking a Stand on Social Issues


This post is by Steve Cody from Rep Man


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It wasn’t very long ago when staying quiet and avoiding controversy were the tried-and-true PR rules for businesses. But the consumer-company relationship is quickly evolving, along with people’s expectations of companies. A recent study by Clutch shows that 71% of people expect companies to take a stance on social movements. Because this expectation is so new, many businesses struggle with what to say and when, always being aware of the risks involved. Best case scenario? They speak out and their stance resonates with the majority of their consumers, resulting in higher revenue, an elevated brand, and greater awareness for the issue. Worst case scenario? They speak out and their stance alienates consumers to the point of revenue loss and tarnishes their brand. Staying silent isn’t safe either. Silence might keep the company out of controversary, but if it’s regarding an issue relevant to the company’s brand, it could hurt the
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“Success has a thousand fathers while failure is an orphan.”


This post is by Steve Cody from Rep Man


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While it’s a day late and a dollar short, I’m pleased to share this infographic with you. Created in partnership with BrandFoundations, our longtime strategic marketing partner, the list below analyzed the best and worst managed societal crises of the past year Note: We define a societal crisis as anything ranging from a mass school shooting and the Southern border chaos to trade wars and environmental rollouts. We’ve also included #MeToo crises and self-inflicted wounds. Traditional crises such as product recalls, financial malfeasance and price fixing were not included in the analysis. As you will see from the infographic, we chose to grade the organizations based on three criteria: – Speed: How quickly did the organization take a stand on a societal crisis that either aligned with, or was the polar opposite of, their values? – Strength: Was the stand taken by the organization unequivocal, or could it be interpreted
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