Posts tagged "Public Relations"

Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called...

Grunig PR Masterclass: Insight into diversity and excellence

This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. We extend our thanks to James, Larissa and Toni...

FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital. Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way...

Marketing in the Round with Gini Dietrich

"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.

Marketing in the Round with Gini Dietrich

Your time, your place, your opportunity

In the Wikipedia and Public Relations presentation to Wikimedia UK that Philip Sheldrake and I did last weekend when we participated in the Wikimedia UK annual conference in London, a significant aspect was sharing some content from a draft document prepared by the CIPR that’s designed to help CIPR members understand more about the Wikipedia...

Wikipedia and public relations

The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in,...

Public Relations is Everyone’s Business

Public relations today isn't just about working with the media; every employee is, in a way, performing a public relations function.

Public Relations is Everyone’s Business

Contending for content – PR, journalism and marketing

Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to illustrate the trend,...

Ford embraces social influence marketing in Europe

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve...

Passion, People, and Professionalism

Kirk Hazlett, APR, Fellow PRSA, believes passion, people, and professionalism are what make for "success."

Passion, People, and Professionalism

Bright minds worth a conversation

Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented an opportunity to try a virtual alternative instead. The original plan was to do a...

Why Gamifying Giving is the New Thing

Gamification as a strategy is an effective way for nonprofit organizations to rally donors and raise funds. Razoo's Ifdy Perez explains.

Why Gamifying Giving is the New Thing