Going Beyond Transactions to Learn More
Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about th...
CEO reputation still going strong
Years ago at my former job, the research we did caught fire due to one simple finding. In fact, I used to think of myself as the 50 percent woman. Our research on CEO reputation revealed that 50 percent of a company’s reputation was attributable to the CEO. For some reason, this one simple factoid...
GO corporate brand
P&G is announcing its new corporate campaign that is a “global serenade to mothers.” It is covered in an article today. The reason this is big news to me (and I am not an Olympian’s mother) is that it is part of the P&G initiative to focus on the corporate brand behind the products they...
Reputation restoration takes time
Although I made a wholehearted attempt not to work on Sunday, I could not pass up musing on an article I read on Walmart’s new partnership with the Environmental Defense Fund and a few stats on reputation recovery. Thought I could post it today. When companies ask how long it takes to recover and restore reputation,...
Reputation Winners and Losers
Prophet, a brand consultancy, released its recent reputation survey today. The survey was conducted among over 5,000 consumers in the U.S. Among the most important drivers of reputation rankings were: Is a company whose products and services make a difference in my life Is a company that inspires me Gives me peace of mind Is for people...
Who they are, not only what they make
Reputation Institute came out this week with their RepTrak Pulse survey for the US. It measures the reputation of 150 largest US public companies among consumers. In addition to the usual who’s up and who’s down, RI reveals some interesting stats that confirm our research results on Companies Behind the Brand. I was delighted. As RI...
Fixing America’s Reputation — Try the Classroom
I spent last Saturday afternoon reading the Harvard Business Review issue which has Reinventing America on the cover. The March 2012 issue. It holds alot of information about how to bring back America and make it a desirable location for businesses around the world. It is rich with information and insights. I highly recommend. In...
