For Immediate Release 168: The Facebook dilemma


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Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  • Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode:

For Immediate Release 164: BA flummoxed by cyberflashing


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British Airways In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new technologies?
  • Fake videos have entered the political space; can business be far behind? But new apps can help identify fakes
  • Dan York reports on Facebook’s new Lasso app, a Google outage, and “signed exchange”
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode

Humanity and Transparency are Genuine Value Propositions


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Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered. On my way to the room, my friend Carlos Gil stopped me in the hallway to ask a few questions for his show. I think I was “in the zone” at the time, so watching this was a surprise in many ways. I couldn’t remember what we talked about or what I said. When he shared it with me however, I wanted to immediately share it with you. In a
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SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels


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monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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For Immediate Release 152: LOL (TM)


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Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

(Or download the MP3 file) Links from this episode:

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust: the EU’s long game


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Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions. But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
Thomas Stoeckle
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Digital now rivals traditional media as driver of major investment decisions


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading

For Immediate Release 147: Tell Me a (Facebook) Story


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Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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Twitter removes fake followers to build trust in follower counts


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Twitter profile If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Before and After
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Please Read – I’m deleting this list, please join me here


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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, this list dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. For quite some time, I’ve lost the ability to manage this list. My access has been shut off. Since I can’t design the experience here, and I’m all about the experience, I ask you to please resubscribe here. I promise the design, and the engagement, will be far better and more personal, on this new channel.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, 
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For Immediate Release 134: We start with Starbucks and end with drones


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In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…
  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution
In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call
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The Rise of Cryptocurrency and Blockchain Evangelists


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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Have you noticed the shift in focus of the evolving digital expert? We have… The Gapingvoid team and I have collaborated on many projects over the last decade. Our work has focused on prodding executives and entrepreneurs to think differently in their approaches to digital Darwinism and disruption. Whether we’re speaking to startups about the next big thing, attempting to humanize corporate culture and innovation or exploring ways to engage audiences in more meaningful ways, art and story carry our messages. We like to have a little fun, even if it’s at our own expense.

The Next Big Disruption is Here

Every 10 years or so, there are emergent trends that are so
Continue reading "The Rise of Cryptocurrency and Blockchain Evangelists"

The Rise of Cryptocurrency and Blockchain Evangelists


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




Have you noticed the shift in focus of the evolving digital expert? We have… The Gapingvoid team and I have collaborated on many projects over the last decade. Our work has focused on prodding executives and entrepreneurs to think differently in their approaches to digital Darwinism and disruption. Whether we’re speaking to startups about the next big thing, attempting to humanize corporate culture and innovation or exploring ways to engage audiences in more meaningful ways, art and story carry our messages. We like to have a little fun, even if it’s at our own expense.

The Next Big Disruption is Here

Every 10 years or so, there are emergent trends that are so significant, that they disrupt everything…from work to consumerism to behavior to values. Nowadays, that disruption is more frequent and widespread. It isn’t one thing, it’s everything, i.e. AI, AR/VR, blockchain, autonomous, robotics. Along the way, there
Continue reading "The Rise of Cryptocurrency and Blockchain Evangelists"

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.

This episode’s show notes were written by Thomas Stoeckle.

Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title.

A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators.

Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is

Continue reading “SDF Podcast 17 – “Falsehood flies, and truth comes limping after it””

SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”


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The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode’s show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators. Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is
Continue reading "SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”"

For Immediate Release 130: Facebook’s Moments of Truth


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Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

For Immediate Release 130: Facebook’s Moments of Truth


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

Silicon Valley Uncovered: The evolution of tech, media and society


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In 2010, my dear friend Hermoine Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation was in explaining what’s happening now. I found myself reacting in disbelief, “Wow. Did I really say that!?” At the time of this interview, I was in the 11th year (of 12) running a digital lab I had founded in 1999. Shortly thereafter, I would join Altimeter in 2012, which was then acquired by Prophet in 2015. It’s not a short interview. But if you can spare
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Silicon Valley Uncovered: The evolution of tech, media and its impact on society


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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation was in explaining what’s happening now. I found myself reacting in disbelief, “Wow. Did I really say that!?” At the time of this interview, I was in the 11th
Continue reading "Silicon Valley Uncovered: The evolution of tech, media and its impact on society"

Who owns social media?


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It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading The post Who owns social media? appeared first on STUART BRUCE.