5 Simple Ways Small Businesses Can Ace Social Listening in 2019


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social listeningGuest Post by Amos Onwukwe Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 million SMBs in the US, 90% of which analysts say fail. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. BlackBerry and Nokia are currently playing catch up because they failed to listen. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. They go straight from deaf to dead. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but
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Amos Onwukwe
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Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value


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“Social media has made too many of us comfortable with disrespecting people and not getting punched in the mouth for it.” – Ice T
In real life… Free speech is not free from consequence. Spreading misinformation whether you aim to sow discord or because you actually believe it, is not free from consequence. Exchanging conflict for views, popularity and financial gain is not free from consequence Inflicting emotional, psychological or emotional pain and aguish on another human being for any reason is not free from consequence Online however, it seems that, for the most part, most of what’s referenced above occurs quite frequently absent of reasonable accountability. For the sake of humanity, we, meaning you and me, have to change. None of this is good for any of us in the short and long term. None of this scales society in any way that’s healthy, productive and meaningful. None
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Ask Me Anything: A Reddit AMA to Celebrate the Release of Lifescale


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It’s been years since I last hosted an AMA (Ask Me Anything) on Reddit. With the release of Lifescale: How to Live a More Creative, Productive and Happy Life, it was time to change that. On May 2nd 2019, I took to Reddit once again for the first in a two-part series.  The first part is here if you’d like to ask your question on the official AMA page. I also included the conversation as of May 5th to share with you as the questions were so authentic and relatable.   Hello! I’m the author of Lifescale, a new book that tackles the effects of social media on us. I learned that we didn’t lose focus or creativity, it was programmed out of us. I found help! AMA! Question: What’s your easiest tip to avoid digital distraction/procrastination that I can implement RIGHT NOW? Answer: Pomodoro Technique. Practice focusing for
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The Content Moderation Imperative: How AI and Humans Will Make Social Media and Gaming Better for the World


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I had the privilege of participating in an important conversation about the state and future of social media and gaming and the need to protect users from harmful content and engagement. Joining me in that conversation was Chris Priebe, CEO & founder of Two Hat Security and Stewart Rogers of VentureBeat. You can listen to it (and I encourage you to do so) here. Leading up to the discussion, I spoke with VentureBeat on the subject and the critical need for intelligent content moderation. The article summarized the conversation nicely. I also wanted to share the unabridged conversation with you because it dives deeper into the core issues, platform and advertiser opportunities, user benefits and it’s much more candid.

Make content moderation good for business — and change the world

Q: We’ve become increasingly aware that user generated content on social platforms is open to all kinds of abuse. How do
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Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage


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I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers into unintentionally watching clips that promoted self-harm. WTF!? Who does that? But it’s not just children who have to worry about menacing or hazardous content. Everyone is subjected to it in various forms at increasingly alarming levels. What once was limited to anonymous activities and isolated events is now commonplace across social and gaming platforms. Hate speech, live broadcasts of tragic violence and death, pornography, contentious and polarizing
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Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage


This post is by Brian Solis from Brian Solis


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I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers into unintentionally watching clips that promoted self-harm. WTF!? Who does that? But it’s not just children who have to worry about menacing or hazardous content. Everyone is subjected to it in various forms at increasingly alarming levels. What once was limited to anonymous activities and isolated events is now commonplace across social and gaming platforms. Hate speech, live broadcasts of tragic violence and death, pornography, contentious and polarizing
Continue reading "Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage"

SDF Podcast 27: When April Fool’s meets Groundhog Day


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Brexit
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?” Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day. After our recording, the Prime Minister finally reached out to the Leader of Her Majesty’s Opposition to figure out how to move forward. Or sideways. Or move at
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Thomas Stoeckle
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FIR 181: Some decisions to consider about social media


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With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories:
  • Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
  • Pandora is the first streaming service to introduce a sonic logo
  • In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
  • The nature of a news story determines the trajectory of its lifespan
  • Gartner expects AI to assume 80% of all project management tasks by 2030
  • Companies are now mining your voice to learn more about you for purposes both noble and nefarious
  • Facebook just won’t change even though the
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The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us


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It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But, 2017 came and went without a new manuscript. I never made it past the proposal stage. Somewhere between What’s the Future of Business (book 6)  and X, my ability to achieve previous depths of focus and creativity was not only waning, they had completely transformed into something more real-time, dynamic and shallow. While I was convinced that I was still able to achieve flow, I couldn’t. Everything was
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The fork in the road for social media and our society


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Christchurch social media
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition. After all, we’re used to seeing and hearing about such mass shootings in America all the time. And it’s not because it happened in a country like New Zealand, a place many call a paradise on Earth. A place of rich beauty and a largely unspoiled natural environment. A place many of us in the UK see as made up of kinfolk, people with historic links to us, today
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For Immediate Release 168: The Facebook dilemma


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Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  • Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode:

For Immediate Release 164: BA flummoxed by cyberflashing


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British Airways In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new technologies?
  • Fake videos have entered the political space; can business be far behind? But new apps can help identify fakes
  • Dan York reports on Facebook’s new Lasso app, a Google outage, and “signed exchange”
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode

Humanity and Transparency are Genuine Value Propositions


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Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered. On my way to the room, my friend Carlos Gil stopped me in the hallway to ask a few questions for his show. I think I was “in the zone” at the time, so watching this was a surprise in many ways. I couldn’t remember what we talked about or what I said. When he shared it with me however, I wanted to immediately share it with you. In a
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SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels


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monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
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For Immediate Release 152: LOL (TM)


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Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

(Or download the MP3 file) Links from this episode:

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust: the EU’s long game


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Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions. But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
Thomas Stoeckle
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Digital now rivals traditional media as driver of major investment decisions


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading

For Immediate Release 147: Tell Me a (Facebook) Story


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Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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Twitter removes fake followers to build trust in follower counts


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Twitter profile If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Before and After
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Please Read – I’m deleting this list, please join me here


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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, this list dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. For quite some time, I’ve lost the ability to manage this list. My access has been shut off. Since I can’t design the experience here, and I’m all about the experience, I ask you to please resubscribe here. I promise the design, and the engagement, will be far better and more personal, on this new channel.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, 
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