Content and the Social Strategist
(Image from http://www.volacci.com/content-strategy)
In a presentation this week, Altimeter Group partner, and social web decoder, Jeremiah Owyang made the point that the next social media title within organizations will be "content strategist". He di...
Weekly PR Highlights
Is JPMorgan’s $2 billion loss the worst PR disaster of 2012 (so far)?
PR Daily – May 16, 2012
This article discusses JPMorgan Chase’s recent $2 billion trading loss as one of the worst PR disasters of the year due to the company’s bad…
Frictionless podcast listening with Player FM
If you listen to podcasts, Player.fm might interest you if you want an easy way to both listen to your favourite shows and discover new ones. Player.fm is a podcasting service in the cloud. You use it in your web browser – there are no apps to install, just an easy-to-use method to create a...
Ten tips to use social media and SEO to improve your media relations
Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called...
9 Ways to Improve the Signal to Noise Ratio on Twitter
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to...
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni...
The Abominable Influencer
Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, north...
The Fallacy of Information Overload
Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as I...
Marketing in the Round with Gini Dietrich
"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.
Twitter reaches 10 million UK users; launches weekly edition
Twitter has launched a weekly edition as it crosses the threshold of 10 million UK users. The weekly edition consists of the most engaging content shared by your network and will land in your email inbox once a week. Watch out for the monthly print edition that will surely follow. It’s an ironic nod to a...
Marketing in the Round Infographic: The Tip of the Iceberg
Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the...
Another one stumbles…
I have to say that the headline in today’s WSJ re the $2 billion trading loss at JPMorganChase strongly resonated with me. The title is “J.P. Morgan Trades in Its Crown.” In our research on safeguarding reputation, we start out by summing up reputation failures among the world’s most admired this way: “The last...
