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Guest post by Ai Addyson-Zhang I am a late adopter of the social media game. In fact, I didn’t start my social media journey until March 2015. At the time, I had no personal brand, let alone a community. I had about 300 followers on Twitter, no presence on Instagram or Pinterest, and only sporadically shared random content on Facebook. Fast forward to today, I have grown my follower base on various platforms substantially and organically. For example, on Twitter, I have grown from 300 to 6,650 followers, and from zero to 914 on Instagram. But numbers can be fake and easily manipulated; they aren’t what really matter. Hence what made me most proud is a community that I have developed and nurtured over time. It is a community of people who consume and trust my brand and content, and who offer unfailing support. For example, I have a