Top Five Tips That Will Help You Build An Online Community

communityGuest post by Ai Addyson-Zhang I am a late adopter of the social media game. In fact, I didn’t start my social media journey until March 2015. At the time, I had no personal brand, let alone a community. I had about 300 followers on Twitter, no presence on Instagram or Pinterest, and only sporadically shared random content on Facebook. Fast forward to today, I have grown my follower base on various platforms substantially and organically. For example, on Twitter, I have grown from 300 to 6,650 followers, and from zero to 914 on Instagram. But numbers can be fake and easily manipulated; they aren’t what really matter. Hence what made me most proud is a community that I have developed and nurtured over time. It is a community of people who consume and trust my brand and content, and who offer unfailing support.  For example, I have a
Ai Zhang
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The Problem With Social Media

warming fire in fireplaceI hadn’t been back in the U.S. for even a week before there was yet another social media eruption. One might almost call it “fire and fury.” (See what I did there?) And it kicked off yet another debate about who should and shouldn’t be allowed to use Twitter, etc… including in my Social PR Posse group. I’m trying not to get political here, but you’re probably not super-surprised that at first I thought Twitter’s somewhat lily-livered response to the President’s tweets was a cop-out.  But as I’ve been continued to chew on this, I think there is something we need to consider (and here is where I might start to get controversial).  So I’m going to throw this out there for debate (hopefully a civil one).
Why should they?
We call Twitter, Facebook, Insta, etc., “social media,” but the fact is: they
Shonali Burke
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SDF Podcast 14: Looking forward by looking back

Neville Hobson
SDF Podcast 14: Looking forward by looking back
Janus As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the opportunity to look forward by looking back. Patients of our own medicine, you might say, we’re using the year end and what we’ve observed and learned in 2017 to enter the predictive analytics business. We take our inspiration from Janus, the Roman god of beginnings, transitions, and time, after whom January is named. A sculpture of Janus appears at the top of this blog, from the Vatican Museum. This episode’s show notes were written by Sam Knowles.

In our latest pod, we’re all making our predictions for what we expect to see happen in 2018

Notably, in how we believe organisations will make better use of data
Sam Knowles
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For Immediate Release 113: Not a 280-Character Episode
For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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SDF Podcast 13: 1984 meets Pavlov’s dogs
SDF Podcast 13: 1984 meets Pavlov’s dogs
Trust “Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

China scores its citizens

Writer and academic Rachel Botsman calls her analysis of our hyperconnected, hyperpartisan times Who Can You Trust. Both Neville and I are currently reading the book, and it will feature in our next podcast (by which time I
Full - Empty
Thomas Stoeckle
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Fake news is a global concern says BBC survey
Fake news is a global concern says BBC survey
News To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that is called ‘news.’ Whether it’s online or via the traditional mainstream media, or from companies, governments and others, we want to feel assured that what we encounter as news is real and not fake or propaganda. Take the image above, a snapshot from the news I saw earlier today in the BBC News app on my Android tablet. To me, some of the news items look a bit suspect – “The politician who only showers every three days”, for instance – but
Fake news worry: chart
Internet regulation
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