SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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For Immediate Release 152: LOL (TM)

Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

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(Or download the MP3 file) Links from this episode:

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust: the EU’s long game

Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions. But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
Thomas Stoeckle
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For Immediate Release 147: Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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Twitter removes fake followers to build trust in follower counts

Twitter profile If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Before and After
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For Immediate Release 143: Fired by mistake by an AI

Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
  • An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
  • IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
  • There is no minimizing the threat to the Internet posed by the draconian copyright restrictions the European Parliament could vote into law as early as the first week of July.
  • A couple of PRSA members are proposing an overhaul of ethics rules to make sure they apply to the group’s executive board (and making their case hasn’t been easy).
  • The World Cup is using a Video Assisted Referee, which would have applications far beyond sports.
  • Facebook is testing paid monthly
    FIR 143 The Hobson & Holtz Report
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SDF Podcast 19: Is GDPR much ado about nothing?

GDPR Ten days after the EU General Data Protection Regulation came into action, the SmallDataForum convened to provide initial assessments and perspectives. This episode’s show notes were written by Thomas Stoeckle. Are we witnessing comedy or drama? Much ado about nothing or the end of the world as we know it? Clearly it is much too early to tell, and yet (of course) we found a lot to discuss, from varying levels of preparedness (not just on businesses’ side, but also among governments, regulators etc), to impacts on the data-driven digital advertising business, to the next level of EU rule regarding electronic communication, the so-called ePrivacy Regulation. Among the early legal cases, the most prominent so far is Austrian privacy activist Max Schrems’s challenge of Facebook, WhatsApp and Instagram (reported by the Irish Times). Sam points out that Schrems, the man behind the None of Your Business website (www.
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SDF Podcast 18: Inertia, ethics, and breaches of trust

Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville HobsonThomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path. This episode’s show notes were written by Sam Knowles. We kick off considering the implications of Google recently losing a landmark “right to be forgotten” case in the UK courts. For me, the case says more about national (courts) and supranational (the EU) organisations looking to flex – and being seen to flex – their regulatory and legislative muscles in the face of the
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For Immediate Release 134: We start with Starbucks and end with drones

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…
  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover environmental crimes and pollution
In his Tech Report, Dan York reports on what he found when he downloaded his Facebook data, Jordan Peel’s deepfake PSA from Barack Obama, why Chrome’s article recommendation feature could drive huge traffic to publishers, Flickr has been acquired by SmugMug (which plans to revitalize the photo service), and Mozilla has issued a call
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Exposing the realities of our relationships with Facebook and other social platforms

This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
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Exposing the realities of our relationships with Facebook and other social platforms

This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions about Facebook and how it handles the personal information of its users. These appearances follow news headlines for weeks about the Facebook / Cambridge Analytica data scandal and undercover reporting-driven disclosures about grave misuse of the personal data of millions of users. Each session was around five hours; both were broadcast live on television and myriad social media channels, reaching a truly global audience. You can read transcripts of each session (
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SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.

This episode’s show notes were written by Thomas Stoeckle.

Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title.

A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators.

Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is

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SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data. This episode’s show notes were written by Thomas Stoeckle. Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title. A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators. Discussing the study, Sam referred to Jonathan Swift’s famous quote from 1710 in The Art of Political Lying that “Falsehood flies, and truth comes limping after it, so that when men come to be undeceived, it is too late; the jest is
Continue reading "SDF Podcast 17 – “Falsehood flies, and truth comes limping after it”"

For Immediate Release 130: Facebook’s Moments of Truth

Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

For Immediate Release 130: Facebook’s Moments of Truth

Facebook In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator’s perspective. Other stories that made the discussion list in this episode included how Twitter now does not allow you to post identical tweets via multiple Twitter accounts; how Millennials are more prone to punish brands for scandals; Coca-Cola and the US State Department are to use blockchain to combat forced labour; Sierra Leone just ran the first blockchain-based general election; and more including Dan York’s Tech Report. Full Run List:

What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
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What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
Continue reading "What next for Facebook?"

What next for Facebook?

Epic fail Even if you’re not interested in nor a user of Facebook, you’d have been hard pressed indeed to have avoided the blaze of publicity about the social networking site every day this past week. That blaze has been white hot in its ferocity and intensity on alleged wrong-doing by the American firm, and by a British political consulting and data mining company called Cambridge Analytica, over the mishandling of data related to more than 50 million users that allegedly played a significant role in influencing voter opinion in the US presidential election in 2016 (and the UK referendum on remaining in or leaving the European Union also in 2016). As you’d expect, commentary, narratives and opinions embracing the widest spectrum of views and standpoints have dominated the media, both mainstream and social, all week as well. There’s so much of it, it’s hard to get a handle on
Opera-Snapshot_2018-03-24_221310_twitter
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Top Five Tips That Will Help You Build An Online Community

communityGuest post by Ai Addyson-Zhang I am a late adopter of the social media game. In fact, I didn’t start my social media journey until March 2015. At the time, I had no personal brand, let alone a community. I had about 300 followers on Twitter, no presence on Instagram or Pinterest, and only sporadically shared random content on Facebook. Fast forward to today, I have grown my follower base on various platforms substantially and organically. For example, on Twitter, I have grown from 300 to 6,650 followers, and from zero to 914 on Instagram. But numbers can be fake and easily manipulated; they aren’t what really matter. Hence what made me most proud is a community that I have developed and nurtured over time. It is a community of people who consume and trust my brand and content, and who offer unfailing support.  For example, I have a
Ai Zhang
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The Problem With Social Media

warming fire in fireplaceI hadn’t been back in the U.S. for even a week before there was yet another social media eruption. One might almost call it “fire and fury.” (See what I did there?) And it kicked off yet another debate about who should and shouldn’t be allowed to use Twitter, etc… including in my Social PR Posse group. I’m trying not to get political here, but you’re probably not super-surprised that at first I thought Twitter’s somewhat lily-livered response to the President’s tweets was a cop-out.  But as I’ve been continued to chew on this, I think there is something we need to consider (and here is where I might start to get controversial).  So I’m going to throw this out there for debate (hopefully a civil one).
Why should they?
We call Twitter, Facebook, Insta, etc., “social media,” but the fact is: they
Shonali Burke
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