For Immediate Release 113: Not a 280-Character Episode

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For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters

NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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SDF Podcast 13: 1984 meets Pavlov’s dogs

NevilleHobson.com
SDF Podcast 13: 1984 meets Pavlov’s dogs
Trust “Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

China scores its citizens

Writer and academic Rachel Botsman calls her analysis of our hyperconnected, hyperpartisan times Who Can You Trust. Both Neville and I are currently reading the book, and it will feature in our next podcast (by which time I
1984
Full - Empty
Thomas Stoeckle
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Artificial intelligence risks GM-style public backlash, experts warn

NevilleHobson.com
Artificial intelligence risks GM-style public backlash, experts warn
Stop the Robots Researchers say social, ethical and political concerns in the UK about artificial intelligence (AI) are mounting and greater oversight is urgently needed, according to the Guardian. Otherwise, we could expect to see the kind of social disruption that greeted the advent of genetically-modified (GM) foods during the past decades. The Guardian’s report notes that there are no testing standards or requirement for AI to explain their decisions. There is also no organisation equipped to monitor and investigate any bad decisions or accidents. AI has entered public consciousness during the past couple of years with largely a negative focus. In how AI is reported in the media – mainstream and social – that focus tends to be about how the robots are coming to take away our jobs, our livelihoods, our comfort zones. Undoubtedly, elements of AI – notably automation
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For Immediate Release 109: CEOs Torturing English

NevilleHobson.com
For Immediate Release 109: CEOs Torturing English
Listening Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics:

Is podcasting about to get its tipping point?

NHC
Is podcasting about to get its tipping point?
Podcasts There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer the question “How many listens does your podcast get?” with some confidence that will fill a major gap in understanding
iTunes Podcast Directory
Listen on Apple Podcasts
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Delicious: Preserving a big piece of social web history

NHC
Delicious: Preserving a big piece of social web history
Delicious Bookmarking interesting content you encounter on your travels around the web is very much a second-nature act these days. See and save it now, read or share it later. It wasn’t always as easy as that until Delicious came on the scene in 2003 in the early days of the modern social web. It offered not only an easy way to bookmark websites and other content and save those bookmarks to your account on the Delicious website, but also organize the bookmarks via user-assigned tags and enable other Delicious users to find your bookmarks. Delicious also made it very easy to share your content via RSS, an automated content sharing system that emerged at about that time. I started using Delicious in 2004, finding it a very useful tool. I still have my account that contains nearly 28,000 bookmarks.
Delicious original logo and name style
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