For Immediate Release 113: Not a 280-Character Episode

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For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters

NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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SDF Podcast 13: 1984 meets Pavlov’s dogs

NevilleHobson.com
SDF Podcast 13: 1984 meets Pavlov’s dogs
Trust “Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

China scores its citizens

Writer and academic Rachel Botsman calls her analysis of our hyperconnected, hyperpartisan times Who Can You Trust. Both Neville and I are currently reading the book, and it will feature in our next podcast (by which time I
1984
Full - Empty
Thomas Stoeckle
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Artificial intelligence risks GM-style public backlash, experts warn

NevilleHobson.com
Artificial intelligence risks GM-style public backlash, experts warn
Stop the Robots Researchers say social, ethical and political concerns in the UK about artificial intelligence (AI) are mounting and greater oversight is urgently needed, according to the Guardian. Otherwise, we could expect to see the kind of social disruption that greeted the advent of genetically-modified (GM) foods during the past decades. The Guardian’s report notes that there are no testing standards or requirement for AI to explain their decisions. There is also no organisation equipped to monitor and investigate any bad decisions or accidents. AI has entered public consciousness during the past couple of years with largely a negative focus. In how AI is reported in the media – mainstream and social – that focus tends to be about how the robots are coming to take away our jobs, our livelihoods, our comfort zones. Undoubtedly, elements of AI – notably automation
JP Morgan software
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For Immediate Release 109: CEOs Torturing English

NevilleHobson.com
For Immediate Release 109: CEOs Torturing English
Listening Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics:

SDF podcast 12: Scope and scale of Fake News and GDPR

NevilleHobson.com
SDF podcast 12: Scope and scale of Fake News and GDPR
Fake News September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, and where we are likely to be going. Fake news remains the centre of attention and is the starting topic of discussion in episode 12 of The Small Data Forum podcast. This episode’s show notes were written by Thomas Stoeckle.

Tuesday’s New York Times ran the story How Russia Harvested American Rage to Reshape US Politics.

As an issue that affects the democratic process in Western societies, this continues to have the mainstream media in its thrall. It has, as Sam
GDPR
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Social media stars breaching rules on promoting brands, watchdog says

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
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