For Immediate Release 113: Not a 280-Character Episode

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For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters

NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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Social media stars breaching rules on promoting brands, watchdog says

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
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A Real-Time Conversation About AI and the Future of Work

   I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld2017, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives, to explore the unfolding reality of  AI and its role in the future of work and more importantly, the overall impact on the future of business. Seriously. This was an action-packed event. While there were only 8 questions, the answers from Ben, me, along with those from Cognizant, Pega and all who participated, were as fast and furious as they were deep and meaningful. I wanted to share at least my stream with you. I also included the full Twitter Moments below. I would love to hear your
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Mastodon, the hot new social network like Twitter, kind of

NevilleHobson.com
Mastodon, the hot new social network like Twitter, kind of
Mastodon instances
A new social network started up six months ago and began picking up speed last week as it echoes the early days of Twitter. It’s called Mastodon and was born out of frustration with changes being made on Twitter, according to an interview with founder Eugen Rochko in The Verge.
Last year, after Twitter began moving away from a purely chronological feed, Rochko began building the back end for what would become Mastodon. Instead of building a unified service, Rochko envisioned something more like email, or RSS: a distributed system that lets you send public messages to anyone who follows you on the service. Anyone can create a server and host their own instance of Mastodon, and Mastodon works in the background to connect them.
The idea of a federated social network like Mastodon is a
https://octodon.social/@jangles/74374
Fail-mastodon
Mastodon web interface
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How Twitter Works – a legal opinion

NevilleHobson.com
How Twitter Works – a legal opinion

Royal Courts of Justice

Most reasonable people are aware that if you publicly publish something defamatory about someone else that is false, you can be sued for libel. If you lose the legal case, it can be expensive for you in terms of damage to your reputation as well as a financial cost.

(Related: the difference between libel and slander in UK law.)

And I’d add that most reasonable people are also aware that the same rules on libel apply to all methods of public communication, including online.

So, for instance, if you tweet something bad about someone that’s false, they can sue you for libel. Which is precisely what happened in the case of Jack Monroe vs Katie Hopkins, the judgement of which was published on March 10 by the High Court of Justice.

Briefly, the case involved two tweets posted in 2015 by Katie Hopkins

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