Social Media Update 13.05.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

(Having missed my post last week due to travelling in Israel for two weeks, this post will be a simplified summary of major social media platform updates since April 29, 2019. Back to the normal post format next week.)

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cd96127b208fcf524d7fdbd/1557750063078/Screen+Shot+2019-05-13+at+8.20.32+AM.png" data-image-dimensions="569x573" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-05-13 at 8.20.32 AM.png" data-load="false" data-image-id="5cd96127b208fcf524d7fdbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cd96127b208fcf524d7fdbd/1557750063078/Screen+Shot+2019-05-13+at+8.20.32+AM.png?format=1000w" />

Love the Numbers

What Instagram gains, Facebook loses! Marketers are going to increase Instagram organic activities (as opposed to advertising), while Social Media Examiner’s 2019 Social Media Marketing Industry Report at the same time reports “that 10% of marketers indicated they'll be decreasing their organic marketing on Facebook. This is greater than for any other platform.”

***********************************

Facebook

Facebook ‘F8 Conference’ highlights (from Mashable):

  1. “Facebook redesigns mobile app and desktop site around Stories, Groups, and events”

  2. “Facebook is currently testing a Continue reading "Social Media Update 13.05.19"

Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




“Social media has made too many of us comfortable with disrespecting people and not getting punched in the mouth for it.” – Ice T
In real life… Free speech is not free from consequence. Spreading misinformation whether you aim to sow discord or because you actually believe it, is not free from consequence. Exchanging conflict for views, popularity and financial gain is not free from consequence Inflicting emotional, psychological or emotional pain and aguish on another human being for any reason is not free from consequence Online however, it seems that, for the most part, most of what’s referenced above occurs quite frequently absent of reasonable accountability. For the sake of humanity, we, meaning you and me, have to change. None of this is good for any of us in the short and long term. None of this scales society in any way that’s healthy, productive and meaningful. None
Continue reading "Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value"

Social Media Update 22.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png" data-image-dimensions="789x332" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-18 at 9.26.44 AM.png" data-load="false" data-image-id="5cb87b1f53450a613c97441f" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png?format=1000w" />

Love the Numbers

Distil Networks published its 2019 Bad Bot Report last week that looks at the current state of automated web traffic, both good and bad. “Legitimate bot traffic (like, for example, the scrapers travel sites use to identify flight deals) as well as ill-intentioned bots (like those used to conduct denial-of-service attacks)” are compared in the report. One of the most startling findings, from my perspective anyway, is that most bad bot traffic originates in the United States not Russia as most people assume.

***********************************

Facebook

The Verge is reporting that app researcher Jane Manchun Wong has discovered Facebook testing “a radically redesigned interface for its app, which sees the News Feed and Stories feature combined into a single feed Continue reading "Social Media Update 22.04.19"

Social Web Update 01.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Two charts this week since the dev teams at all but a couple of social media platforms appear to have taken the week off.

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png" data-image-dimensions="1212x678" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 10.29.42 AM.png" data-load="false" data-image-id="5c9cda771905f48461b98f36" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png?format=1000w" />























          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png" data-image-dimensions="1199x595" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 5.31.40 PM.png" data-load="false" data-image-id="5c9d3dabe2c483ba9c0b81a4" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png?format=1000w" />

Love the Numbers

Two things stand out from the report from which these two charts are taken and which was released last week from HypeAuditor on ‘The State of Influencer Marketing 2019’: A significant percentage of influencer accounts (between 40-70%) can be considered inauthentic; The most authentic — or fraud free — influencers are nanoinfluencers; that is, people with between 1,000 - 5,000 followers. Elsewhere in the study the nanoinfluncer sector is also shown to have the most rapid growth rate in followers . . . maybe because we trust them more? ***********************************

Instagram

Instagram is testing a video play feature Continue reading "Social Web Update 01.04.19"

Social Web Update 18.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png" data-image-dimensions="627x606" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-07 at 7.25.28 AM.png" data-load="false" data-image-id="5c81140a0d929761affcb430" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png?format=1000w" />

Love the Numbers

The year 2018 belonged to podcasting, with all the variables in this survey from Edison Research called ‘‘The Infinite Dial 2019’ evidencing significant growth. “This is a watershed moment for podcasting—a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research. 

***********************************

Facebook

Facebook pushed out a ’Gaming’ tab in the mobile app’s main navigation last week. “The goal with the new addition”, says TechCrunch’s Sara Perez, “ is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.” Continue reading "Social Web Update 18.03.19"

Social Web Update 11.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

***********************************

Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

Social Web Update 04.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

TikTok

Not only has upstart video app TikTok reached the one billion download mark, but it is also using video tutorials “to help inform users about online safety, TikTok’s  various privacy settings and other controls they can use within its app, and more. . . . The safety series, called ‘You’re in Control,’ will star TikTok users and will make use of popular memes, in-app editing tricks and other effects, just like other TikTok videos do.” On the other hand, TikTok was the subject of $5.7 million settlement with the U.S. Federal Trade Commission “to settle accusations that it was in violation of COPPA, the Children’s Online Privacy Protection Act, which requires that apps and websites get parental approval for Continue reading "Social Web Update 04.03.19"

Social Web Update 25.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png" data-image-dimensions="443x393" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-20 at 2.04.19 PM.png" data-load="false" data-image-id="5c6da4ee6e9a7f174a1acff9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png?format=1000w" />

Love the Numbers

For the first time, digital ad spending is outstripping ad spending on traditional media. And the gap is expected to widen according to a February 2019 study by eMarketer thanks largely to expenditures on Facebook and Google. Only four years ago, “digital advertising was just half the size of the “traditional” ad industry four years ago in 2015” says Kurt Wagner at Recode which reported on the study.

***********************************

Instagram

It’s just a test, but according to Natt Garun at The Verge app researcher Jane Manchun Wong has uncovered an experiment on Instagram with adding a donation sticker for its Stories feature “The feature seems similar to what Facebook offers with its fundraising and donation tools for charity or Continue reading "Social Web Update 25.02.19"

Social Web Update 18.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png" data-image-dimensions="383x650" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-14 at 9.42.10 AM.png" data-load="false" data-image-id="5c658b7dc83025ec561b0418" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png?format=1000w" />

Love the Numbers

Although this is a screenshot from an infographic rather than my usual chart, it does have some useful numbers for social media strategists. (You may need a magnifying glass to read them admittedly.) Not sure I agree that 9 hashtags are ideal, especially if they are irrelevant to the content. But I’m not an expert in hashtagology. The full infographic from Social Media Today can be found here (with easier to read text).

***********************************

Twitter

As it tries to keep up with Instagram and Snapchat, Twitter is working on an enhanced camera feature called ‘News Camera’ “that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before Continue reading "Social Web Update 18.02.19"

Social Web Update 04.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png" data-image-dimensions="899x434" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-30 at 10.29.53 AM.png" data-load="false" data-image-id="5c51ca0d032be49b0e272793" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png?format=1000w" />

Love the Numbers

Now here’s some good news . . . so to speak. The 2019 Edelman Trust Barometer reports that there has been a sizeable — and meaningful — increase in how many of us consume and amplify news on a regular basis. Whether as evidence of maturing news consumption habits, or abject fear of what partisan right-wing politics is doing to our world, it’s good to see we appear to be paying attention!

***********************************

Tumblr

Not much usually happens at Tumblr when it comes to new features or updates. But last week it had quite the facelift. Driven by the need to meet higher accessibility standards, Tumblr has made its “inaccessible menus are more accessible, we fixed our poorly described elements, and increased Continue reading "Social Web Update 04.02.19"

Social Web Update 28.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Instagram

In reality this announcement is a Netflix update. You can now share movies and shows to your Instagram Story directly from the Netflix mobile app. TechCrunch’s Sarah Perez writes that “The feature will add the title’s custom art to a users’ Instagram Story, where it remains visible for 24 hours. The Story can also be customized with other options, like a user poll, for example . . . If the viewer has the Netflix app installed on their iPhone, they’ll see a “watch on Netflix” link in the Story that takes them to the show’s or movie’s page in the Netflix app when tapped.”

Facebook

This could be big . . . The New York Times reported last week that “Mark Zuckerberg, Facebook’s chief executive, plans Continue reading "Social Web Update 28.01.19"

Social Web Update 14.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png" data-image-dimensions="668x411" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-11 at 10.39.27 AM.png" data-load="false" data-image-id="5c38b946352f5379bc4d6519" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png?format=1000w" />

Love the Numbers

Could this be the year that ‘voice’ takes over again as Alexa, Google Home or Facebook’s Portal usage becomes more widespread (remember when we used to ‘call’ people on phones) and with podcasts set to go mainstream according to some?  A study referenced (improperly indexed by the author) in a VentureHarbour article called “20 Digital Marketing Stats You Need To Know In 2019”, makes the point that nearly 60% of people have started using voice for search in the past year.

***********************************

LinkedIn

If you live in China and are using or intending to use LinkedIn, you’ll have to be prepared to surrender your phone number. Rita Laio at TechCrunch discovered that LinkedIn “is requiring both new Continue reading "Social Web Update 14.01.19"

Social Web Update 24.12.18


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png" data-image-dimensions="818x447" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-18 at 7.31.36 AM.png" data-load="false" data-image-id="5c18e8e9352f539a97fa9b0b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png?format=1000w" />

Love the Numbers

Statista: The Statistics Portal reported in November that revenue in Canada’s social media advertising segment amounts to US$2,279m in 2018, and that “revenue is expected to show an annual growth rate (CAGR 2018-2023) of 20.8%, resulting in a market volume of US$5,872m by 2023.”

***********************************

Facebook

A couple of Facebook announcements on the weekend of December 15th undermined my claim to rigorous curation artistry. I missed the “addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku and Words With Friends” to Facebook’s smart display video chat screen called Portal (which isn’t setting sales records as yet). Nick Statt at The Verge commented that the new web browser “opens up Continue reading "Social Web Update 24.12.18"

For Immediate Release 147: Tell Me a (Facebook) Story


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
Continue reading "For Immediate Release 147: Tell Me a (Facebook) Story"

Twitter removes fake followers to build trust in follower counts


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Twitter profile If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Before and After
Continue reading "Twitter removes fake followers to build trust in follower counts"

For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Neville Hobson
For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms
Phones Shel Holtz and I recorded the December edition of the monthly Hobson & Holtz Report podcast. It is the final FIR episode of 2017: FIR will return on January 8, 2018, in an all-new format. Listen to this episode for details! This month’s topics:
  • A group of UK newspapers using robots to help write stories
  • Research that found higher engagement for tweets that took advantage of the new 280 character count
  • Storify, a great curation tool aimed at journalists, is shutting down
  • GoFundMe is changing the shape of disaster relief
  • The FCC’s comment server was flooded with fake comments
  • Netflix sent out a tweet that many found creepy (but was it really?)
  • Dan York reports on Twitter’s new tweetstorm tool, the new ability to follow hashtags on Instagram, and Facebook opening its AR studio to more people

Continue reading "For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms"

For Immediate Release 113: Not a 280-Character Episode


This post is by neville@nevillehobson.com (Neville Hobson) from NevilleHobson.com


Click here to view on the original site: Original Post




NevilleHobson.com
For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
    Continue reading "For Immediate Release 113: Not a 280-Character Episode"

Twitter offers richer scope with 280 characters


This post is by neville@nevillehobson.com (Neville Hobson) from NevilleHobson.com


Click here to view on the original site: Original Post




NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
Continue reading "Twitter offers richer scope with 280 characters"

Social media stars breaching rules on promoting brands, watchdog says


This post is by neville@nevillehobson.com (Neville Hobson) from NevilleHobson.com


Click here to view on the original site: Original Post




NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
Powered by Guardian.co.uk
Continue reading "Social media stars breaching rules on promoting brands, watchdog says"

A Real-Time Conversation About AI and the Future of Work


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




   I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld2017, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives, to explore the unfolding reality of  AI and its role in the future of work and more importantly, the overall impact on the future of business. Seriously. This was an action-packed event. While there were only 8 questions, the answers from Ben, me, along with those from Cognizant, Pega and all who participated, were as fast and furious as they were deep and meaningful. I wanted to share at least my stream with you. I also included the full Twitter Moments below. I would love to hear your
Continue reading "A Real-Time Conversation About AI and the Future of Work"