For Immediate Release 147: Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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Twitter removes fake followers to build trust in follower counts

Twitter profile If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence in their followers.
As a result, the number of followers displayed on many profiles may go down. Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.
Before and After
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For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms

Neville Hobson
For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms
Phones Shel Holtz and I recorded the December edition of the monthly Hobson & Holtz Report podcast. It is the final FIR episode of 2017: FIR will return on January 8, 2018, in an all-new format. Listen to this episode for details! This month’s topics:
  • A group of UK newspapers using robots to help write stories
  • Research that found higher engagement for tweets that took advantage of the new 280 character count
  • Storify, a great curation tool aimed at journalists, is shutting down
  • GoFundMe is changing the shape of disaster relief
  • The FCC’s comment server was flooded with fake comments
  • Netflix sent out a tweet that many found creepy (but was it really?)
  • Dan York reports on Twitter’s new tweetstorm tool, the new ability to follow hashtags on Instagram, and Facebook opening its AR studio to more people

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For Immediate Release 113: Not a 280-Character Episode

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For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters

NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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Social media stars breaching rules on promoting brands, watchdog says

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
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A Real-Time Conversation About AI and the Future of Work

   I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld2017, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives, to explore the unfolding reality of  AI and its role in the future of work and more importantly, the overall impact on the future of business. Seriously. This was an action-packed event. While there were only 8 questions, the answers from Ben, me, along with those from Cognizant, Pega and all who participated, were as fast and furious as they were deep and meaningful. I wanted to share at least my stream with you. I also included the full Twitter Moments below. I would love to hear your
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Mastodon, the hot new social network like Twitter, kind of

NevilleHobson.com
Mastodon, the hot new social network like Twitter, kind of
Mastodon instances
A new social network started up six months ago and began picking up speed last week as it echoes the early days of Twitter. It’s called Mastodon and was born out of frustration with changes being made on Twitter, according to an interview with founder Eugen Rochko in The Verge.
Last year, after Twitter began moving away from a purely chronological feed, Rochko began building the back end for what would become Mastodon. Instead of building a unified service, Rochko envisioned something more like email, or RSS: a distributed system that lets you send public messages to anyone who follows you on the service. Anyone can create a server and host their own instance of Mastodon, and Mastodon works in the background to connect them.
The idea of a federated social network like Mastodon is a
https://octodon.social/@jangles/74374
Fail-mastodon
Mastodon web interface
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How Twitter Works – a legal opinion

NevilleHobson.com
How Twitter Works – a legal opinion

Royal Courts of Justice

Most reasonable people are aware that if you publicly publish something defamatory about someone else that is false, you can be sued for libel. If you lose the legal case, it can be expensive for you in terms of damage to your reputation as well as a financial cost.

(Related: the difference between libel and slander in UK law.)

And I’d add that most reasonable people are also aware that the same rules on libel apply to all methods of public communication, including online.

So, for instance, if you tweet something bad about someone that’s false, they can sue you for libel. Which is precisely what happened in the case of Jack Monroe vs Katie Hopkins, the judgement of which was published on March 10 by the High Court of Justice.

Briefly, the case involved two tweets posted in 2015 by Katie Hopkins

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#FridayFive: PR and Digital News Roundup [September 23 2016]

This week in March Communications #FridayFive, we uncover the latest in PR, social and digital news, specifically: why leading PR firm chose Facebook at Work as a collaboration tool, Twitter finally allowing longer tweets, the key to podcasting in PR, the important social media news you should know and key questions you should ask a client before getting started. Why a Leading PR Firm Chose Facebook at WorkWhy a Leading PR Firm Chose Facebook at Work September 15, 2016 – CIO When Facebook released a live-video feature for Facebook at Work, Weber Shandwick was one of the first companies to put it to use. The service hasn’t replaced the PR firm’s other collaboration tools (yet), but it is quickly gaining traction. Twitter’s New, Longer Tweets Have ArrivedTwitter's New, Longer Tweets Have Arrived September 19, 2016 – The Verge Media attachments including images, GIFs, videos and polls will no longer count against the 140-character limit on Twitter. The Key to Podcasting in PR: ListenThe Key to Podcasting in PR: Listen September 19
Social Media News Will Affect Communications Planning
8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started
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The Power (and Perils) of ‘No Comment’

The Power (and Perils) of 'No Comment'We live in a media landscape fueled by social rumor, speculation and fact-free conclusion. Depending on your relationship to the story going through the meat grinder in today’s news cycle, it’s either a lot of fun to watch or deeply horrifying. (Sometimes both, simultaneously, let’s be honest.) For brands, it’s the perfect environment for two little words – “no comment” – to take on a life of their own and spiral out of control. But sometimes they feel unavoidable. Last week, Twitter experienced a textbook case of the “no comment” spiral when a board member answered the question of whether the company can continue independently with a simple “no comment.” In Twitter’s case, the blurt actually resulted in an explosion of social media speculation about its true meaning and a 6 percent boost to its lagging share price. It was a clear demonstration of the power of speculation
Evolution of Content Marketing, PR and Blogging
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The Real Pokémon Go Business Lessons

pokemon-go Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons Pokémon Go. This wave of expert posts was foreseen. Much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem focus is myopic. The real lessons to be learned are not in the viral success of the app. Instead, look at some of the mistakes made by Pokémon Go developer Niantic as well as the smarter businesses who have turned Pokémon Go into a marketing opportunity.

Word of Mouth Begins with Listening

Like all businesses, Niantic created something that people love. When new technologies become well used, problems emerge that require a level of responsiveness, a sense of commitment that Niantic still has yet to demonstrate. Now players are complaining about the Pokemon tracker and Niantic’s
IMG_5268.0
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Is Twitter getting anything right?

Woman at airport Twitter is the piñata of social media platforms. Its share price sits at less than a third of its late-2013 peak. User growth isn’t impressive, and even its initial believers are calling it ‘a series of missed opportunities’. It begs the question: is Twitter good for anything, anymore? It’s a question that we discussed on a recent episode of Hacks and Flacks about social media strategy and the future of Twitter. I suggested that, for all the doom and gloom around Twitter, some of the biggest companies in the world have been very successful in using the platform for a very specific purpose: customer service. In 2012, the average American was spending 13 hours on hold using customer service phone lines. Call center wait times have become so commonplace that even the simplest of customer service queries has become racked with dread over time wasted waiting for an operator.
Evolution of Content Marketing, PR and Blogging
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Lights, camera, action: the unexpected rise of live online video

streaming mobile video One of the most credible articles I’ve read this year on what’s happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve:
A growing problem for social platforms is not people’s willingness to watch video, but their ability to produce it – newsfeeds are increasingly dominated by video posts but few of them come from friends. Setting up, recording and uploading a video is a much bigger undertaking than just snapping a picture, and for all but the most spontaneous of moments it’s a process that requires more thought and effort that we’re willing to give, not to mention the pressure to
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Understanding Photography on Instagram

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United Kingdom-based Digital Photographer Magazine interviewed me for their current edition (Magazine Issue #173) on Instagram best practices for photographers. The article is titled “Market Yourself on Instagram”, but it is gated, unfortunately. However, I did keep a copy of my answers, which you can find below. DP: Do you use Instagram to post the same content as your other social media sites? GL: When it comes to photography, yes, for the most part. I find that crossover between social networks – 500 Pixels to Facebook to Flickr to Instagram to Twitter – is minimal. Each network has its own audiences. 14880343964_5bc246d71b_k Some photos don’t translate well due to the format, which almost forces you to be literal about the rule of thirds. For example, I love this Super Moon photo with the Washington Monument in the lower left for foreground (above), but it breaks the rules. It would
Walk This Way Beauty Tight Crop Web
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Understanding Photography on Instagram

rs80923_001_dp_173-asset-_1_
United Kingdom-based Digital Photographer Magazine interviewed me for their current edition (Magazine Issue #173) on Instagram best practices for photographers. The article is titled “Market Yourself on Instagram”, but it is gated, unfortunately. However, I did keep a copy of my answers, which you can find below. DP: Do you use Instagram to post the same content as your other social media sites? GL: When it comes to photography, yes, for the most part. I find that crossover between social networks – 500 Pixels to Facebook to Flickr to Instagram to Twitter – is minimal. Each network has its own audiences. 14880343964_5bc246d71b_k Some photos don’t translate well due to the format, which almost forces you to be literal about the rule of thirds. For example, I love this Super Moon photo with the Washington Monument in the lower left for foreground (above), but it breaks the rules. It would
Walk This Way Beauty Tight Crop Web
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Twitter’s Lackluster Evolution and the Need for Innovation

Twitter’s Lackluster Evolution and the Need for InnovationA few months ago, I wrote about how Twitter was considering making some changes to its platform. Since then, many of these changes have been set into motion and news that Twitter is becoming overcrowded and declining in value as a social media platform has become increasingly common. Many businesses still invest a significant amount of time and money into sharing news, interacting with customers and promoting tweets on the social platform, but the question remains: is Twitter becoming obsolete?

Controversial Algorithms

While Twitter did rule out the idea of extending the 140 character limit, which users vehemently protested, it has switched over to an algorithm based feed. This change also received negative reactions from users because many felt that it would eliminate the live, real-time quality that makes Twitter unique. However, co-founder Jack Dorsey has stated that the one word he believes best describes Twitter is “live,” which
Planning the perfect product strategy takes three different phases: pre, during and post.
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