Does the D in Digital Stand for Dying?


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




I’ve read quite a few recent articles in the advertising and marketing trade press suggesting the halo surrounding the magical word “digital” is not only fading, but actually becoming a bit of an albatross. According to this article in Marketing Week, more and more marketers are disbanding their separate digital departments and teams and folding them into the larger marcom group. Why? Because, just as was the case with social media, digital is no longer perceived as a standalone “thing.” It’s now seen as simply one more channel in the never-ending battle to engage with stakeholder audiences in a holistic way. And, as the article points out, we all live in a digital world. So let’s move on and get back to calling ourselves marketers and not digital specialists or influencer specialists or CSR specialists, etc. We’re marketers, pure and simple. This development comes as no surprise to
Continue reading "Does the D in Digital Stand for Dying?"

Designed to Fail.


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




It seems that every new day brings with it another egregious self-inflicted crisis caused by racially and gender-insensitive marketers. The most recent examples are the truly horrific gaffes committed by Adidas and Gucci, respectively;

How could anyone think this was okay?

“There are somethings that just don’t make sense in life; Adidas celebrating black history month with this shoe is one example”

While the in-house marketing team and agency partners are unquestionably at fault for their lack of social awareness, I think the real genesis of these blunders lies with the designers and engineers. These are the uber cool and uber insulated types who are constantly trying to come up with the hippest, sleekest and most cutting-edge sneakers, sweaters and widgets. Having worked with designers and engineers alike, I know they live within their own ivory towers. They obsess over trends, technology and ease-of-use, but are oblivious to the
😎
Continue reading "Designed to Fail."

Shattering Glassdoor’s Reputation


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Achieving five stars on Glassdoor for an organization is the equivalent of a restaurant receiving the same rating from the Michelin Guide. But based on an explosive Wall Street Journal expose, all that glitters at Glassdoor is most certainly NOT gold. Here’s Peppercomm Partner Deb Brown’s POV. Personally, I’d give it 4.5 stars: What happens when your entire business model is questioned? That’s what happened to Glassdoor recently when the Wall Street Journal published an investigative report titled, “How Companies Secretly Boost Their Glassdoor Ratings.” That title has to hurt, especially when on its website, Glassdoor states, “Built on the foundation of increasing workplace transparency…”

Employers flood the ranking site with 5-star postings requested from enthusiastic staffers, leading to unusual spikes, a WSJ investigation found.

To be fair to Glassdoor, employees who are upset at their former or current employer are probably more likely to post negative reviews
Continue reading "Shattering Glassdoor’s Reputation"

The year of the tireless spammer


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




I don’t know about you, but for me 2018 will be remembered as “the year of the tireless spammer.” I’ve been receiving spam e-mails ever since Al Gore invented the Information Superhighway (remember that term?). But I have never, ever seen as many completely absurd, off-the-mark spam e-mails as I have this year. I’ve been approached by everyone from realtors and remodelers to temporary search firms and tug boat leasing companies. What makes this year so special, though, is the individual spammer’s persistence. I just can’t rid myself of these pests. I unsubscribe, but they come back like some monster that refuses to die in one of those horrible slasher flicks. Here’s a typical example:
From: Kathy
Date: December 13, 2018 
Hi Steve,
Just a gentle touch base for my email below. Please suggest if you’d like to connect over a call to discuss our services. Help me with
Continue reading "The year of the tireless spammer"

Peppercomm/Directors & Boards Survey Shows Societal Crises are Keeping Nearly ALL Board Directors Up at Night


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Eight-in-10 admitted their companies aren’t prepared.  A recent survey of 43 directors of public and private boards revealed that nearly 90 percent are extremely or somewhat concerned about a societal crisis striking the company of which they are a director. An additional 84 percent of the directors said their company wasn’t prepared for crises ranging from mass shootings and trade wars to #MeToo and Twitter attacks from President Trump. The survey was fielded immediately following a day-long simulation of a fictitious societal crisis created by Peppercomm, in partnership with Directors & Boards Magazine. Other key findings included:
  • 77 percent of the participating directors were worried about their personal exposure and reputation as a result of the crisis.
  • 14 percent were EXTREMELY worried about their personal exposure.
The directors’ biggest concerns about a societal crisis impacting their company included:

Ready for another walkout or two?


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Get ready for another global organization to experience what went down at Google last week when employees around the world staged a walkout in protest of the company’s response to a widespread #MeToo scandal. This time, though, I predict the spotlight will be on three of the world’s best known and most highly admired strategic management consulting firms: Booz-Allen, McKinsey and Boston Consulting Group. That’s because The Sunday New York Times chose to devote front page coverage to the trio’s extensive (and incredibly lucrative) contracts with Crown Prince Mohammed bin Salman of Saudi Arabia, who was recently fired for his role in the murder of journalist Jamal Khashoggi. Not only are the firms reaping ungodly amounts of money from the repressive Saudi regime but, critically, NONE withdrew from participating in last month’s Future Investment Initiative conference in Riyadh (at a time when virtually every other company, journalist and executive universally
Continue reading "Ready for another walkout or two?"

Your Walkout is Coming


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Today’s timely guest post is from Ann Barlow, the leader of our West Cost office and the current Board Chair for Watermark.  Too many companies are caught by surprise when fed up people take action. It’s time for them to know where they’re vulnerable, where they need to do better, and step up. Including Google. In a year of so many #MeToo incidents laid bare, I wondered if I was becoming as numbed by reports of sexual harassment and discrimination as I am by the other outrageous behavior reported each day. So I was surprised, but also a little pleased when the New York Times piece and yesterday’s walkout by Google employees stirred up so much anger and frustration within me. Anger that company leaders over and over and over again look the other way when a rainmaker mistreats others. Frustration that even those companies that pledge to do
Continue reading "Your Walkout is Coming"

Work Hard, Play Hard, Vote Hard


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Today’s guest blog comes from our two U.S. office leads, Jackie Kolek of New York and Ann Barlow of San Francisco, ahead of next Tuesday’s election day. Go vote! Peppercomm has always fostered a work hard, play hard culture.  We are constantly looking around the corner to see what’s next, creating new solutions and capabilities to prepare our clients for the new world of social activism and enabling them to address these challenges head-on and leverage the opportunities. On November 6th we’ll temporarily put aside our relentless dedication to client service and put our employee’s civic duty at the top of our to-do lists.  While the past two years have delivered a seemingly never-ending cycle of negative news, personal attacks and arguing across party (and sometimes family and friend) lines, the upside has been the growing passion about, and attention to, the critical issues that matter to
Continue reading "Work Hard, Play Hard, Vote Hard"

The Last Laugh


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




One of the things that sets Peppercomm apart is our embedding stand-up and improvisational comedy training into our management development programs. There isn’t another firm I know of that has embraced comedy to the extent we have. The benefits have been enormous and range from improving employees’ presentation skills, to knocking down silos and bringing our people together in new and unique ways. Another benefit is having been named NYC’s top workplace by Crain’s New York Business. We’ve also tied-in comedy to raise money for a whole host of charities over the years. And, in those fundraisers, the Peppercomm employees have performed five-minute sets at major NYC comedy clubs. How many professionals in our industry can add that accomplishment to their C.V.’s? It’s a beautiful thing, especially when you can hold a charity comedy fundraiser in honor of a fallen comrade. That’s exactly what we did last Thursday
Continue reading "The Last Laugh"

Instagram? More like InstaSpam


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




I’m announcing my resignation as a member of the Instagram community. Note: My resignation has nothing to do with the shocking departure of Instagram Co-Founders Mike Krieger and Kevin Systrom. But it’s effective immediately and, to paraphrase what corporations everywhere say when they’ve just dumped a top executive, I’m leaving to pursue other channels. I’m stepping down because I am appalled at the vast spam wasteland that Instagram has become. I doubt I’m alone in making this observation, but I now spend more time deleting unsolicited ads on the platform than I do liking or commenting on member’s posts. I realize Instagram needs to turn a profit, but the sudden tsunami of unsolicited ads is a complete turnoff. I realize the entire advertising universe is going through a very tough time (witness the huge turmoil at the major holding companies), but Instagram is making a huge mistake in terms of customer
Continue reading "Instagram? More like InstaSpam"

23


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




It’s hard to believe that Peppercomm began its improbable rise to fame and fortune 23 years ago today. I say improbable because there was no reason to expect success. After all, why would yet another start-up in the highly competitive PR firmament succeed? The answer? Our name. I decided to name the firm in honor of my late black lab, Pepper. The name turned out to be a godsend. It was at that precise moment in time the dotcom boom was in overdrive. Venture capitalists were pouring billions of dollars into dotcoms with any semblance of a business plan (as well as many that did not). The phone began ringing off the hook. Why? Because dotcoms mistakenly thought Peppercom (there was only one M in those days) was a dotcom specialist. We weren’t. But we hired tech PR specialists faster than you can say IPO and, by 1998, O’Dwyer’s had
Continue reading "23"

Is Google’s North Star Going South?


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Today’s guest blog comes courtesy of Deb Brown, one of my Peppercomm partners in crime who doubles as the very best media relations strategist in the business…. All companies – regardless of size – need a purpose, the reason why employees come to work each day and what the company stands for. The purpose is its North Star, guiding the company through difficult decisions and challenges, ensuring it remains true to its beliefs. Yet, Google’s North Star seems to be going south. According to Fortune, Google, which originally pulled out of China in 2010 because the company refused to give in to the government’s censorship demands, staying true to its focus on digital rights and an open Internet, is now seeing things through a different lens, specifically a “green” lens. Google’s “secret” project called Dragonfly is expected to enable a censored search engine and censored news aggregator app for
Continue reading "Is Google’s North Star Going South?"

Inspect what you expect from communications (but you probably won’t)


This post is by Tom Murphy from Murphy's Law


Click here to view on the original site: Original Post




Great communications, great PR, how do you measure it? You do measure the impact of your communications don’t you? There is no single question that I know of that is quite as effective in getting a room of communicators to examine their shoes. It can be a real conversation killer too. Recently I was talking to a senior PR professional leading a large team driving global PR for a multi-billion dollar business in a related industry. Super smart, we had a great conversation, great insights. As always I learned a lot. The conversation was going very well until I popped the measurement question. I felt the room temperature drop. Eye contact was broken. An awkward silence reigned.
“Do you want the honest answer?”

I nodded.

“If the boss is happy then we know it’s going well.”

In a world of readily available big data, online metrics and artificial

clip_image001
image
Post to Twitter
Continue reading "Inspect what you expect from communications (but you probably won’t)"

Are You Ready for Some Football (Controversy)?


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




  Today’s guest blog is authored by Steve Goodwin, a principal at Brand Foundations, a strategic branding & purpose partner of Peppercomm’s. As you’ll read, the National Football League once again finds itself knee deep in controversy. Enjoy….. The NBA and NHL playoffs are nearing their final rounds. The MLB All-Star break is within view. Yet even though team training camps won’t open for another couple of months, the National Football League is grabbing headlines. And one of the league’s fiercest rivalries promises to make the upcoming season anything but predictable… for corporate America. Redskins/Cowboys? Raiders/Chiefs? Packers/Bears? Nope. Fiercer than those legendary matchups. We’re talking owners vs. players. This week, NFL owners unanimously approved a new policy that requires players and team personnel to stand for the national anthem if they’re on the field while it’s being played. Players will have the right to remain in the locker room.
Continue reading "Are You Ready for Some Football (Controversy)?"

Nice to see NBC Won’t be Taking a Knee


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




One story that was completely overlooked during the recently completed round of NFL playoff games was NBC’s staunch decision to spotlight kneeling by Super Bowl players of color during the playing of the national anthem. That’s a pretty gutsy move considering any number of conservative, America First, deep-pocketed advertisers are probably deciding right now whether to yank their advertising or let it ride (or, if they don’t pull their spend, Tweet an immediate corporate response distancing themselves from NBC and the kneeling players). Many organizations would see the kneeling question as a real conundrum: 1.) If we don’t cover kneeling players, we won’t lose millions of sponsor dollars. But will we be doing the right thing? 2.) If we do cover the kneeling, we’ll undoubtedly lose millions of dollars. But, we’ll be staying true to our values. NBC didn’t flinch. Their Super Bowl Executive Producer, Fred Gaudelli, said,
Continue reading "Nice to see NBC Won’t be Taking a Knee"

The three pronged approach to getting your first – or better – PR job


This post is by colinblog from Byrne Baby Byrne


Click here to view on the original site: Original Post




I recently organised a workshop with some of the promising PR students I work with, with kind inputs from my own recruitment manager at Weber Shandwick and some professional PR recruiters/headhunters from Hanson Search’s PR division. I’ve pulled the gist of a top quality hour into a blog post. students-hands-up-1000x574 Here’s a summary of the three pronged approach. 1) CV – No more than two pages. No photo necessary. Start with a short personal statement, then education, then any PR work experience or internships or other work experience, then hobbies and interests, then references. Try and stand out but without being daft. No banana-shaped CVs! Highlight things you did that speak to your character – organising a sports team suggests you are a team player, running the debating society suggests you can string an argument together, writing for the student newspaper suggests you can write etc etc. If you send your
promote-yourself
employee
maxresdefault
Continue reading "The three pronged approach to getting your first – or better – PR job"

A (n Aspirant) Writer’s Journey


This post is by colinblog from Byrne Baby Byrne


Click here to view on the original site: Original Post




I recently took the decision on reaching sixty that I would give up a highly successful and lucrative senior role with the world’s second largest and most creatively awarded PR agency to pursue my dream of being a writer. Mad, some people have told me. To inject some discipline and learning into my random and chaotic attempts at having a writer’s life I enrolled on a part-time MA in Creative Writing at the University of Winchester, and am enjoying every minute. This week we had a real treat, when an alumni of the course, now with two successful, critically acclaimed and internationally published literary novels under her belt and a third in the wings: Claire Fuller (Swimming Lessons, Our Endless Numbered Days). Claire Fuller   Swimming Lessons, her latest book, is an intricately and beautifully structured reflection on family love and loss. I asked her if she knew her ending from the start.
Continue reading "A (n Aspirant) Writer’s Journey"

CEO Activism: What We Have Learned So Far in 2017


This post is by Leslie Gaines-Ross from ReputationXchange


Click here to view on the original site: Original Post




I wanted to share this piece I wrote for Harvard Business Review on what we have learned about CEO and corporate activism so far. We’ve been consistently monitoring the dynamic of CEOs speaking out on some of the hot button issues of the day. In addition to the market research we have done, we analyzed corporate and CEO responses to each of the contentious issues in 2017, whether it was the travel ban, climate change withdrawal, Charlottesville, etc. It is important for companies to understand the patterns in how companies are responding in order to determine if they want to walk that tightrope or not. Here it is. Enjoy. The post CEO Activism: What We Have Learned So Far in 2017 appeared first on ReputationXchange.

CEO Activism: What We Have Learned So Far in 2017


This post is by Leslie Gaines-Ross from ReputationXchange


Click here to view on the original site: Original Post




I wanted to share this piece I wrote for Harvard Business Review on what we have learned about CEO and corporate activism so far. We’ve been consistently monitoring the dynamic of CEOs speaking out on some of the hot button issues of the day. In addition to the market research we have done, we analyzed corporate and CEO responses to each of the contentious issues in 2017, whether it was the travel ban, climate change withdrawal, Charlottesville, etc. It is important for companies to understand the patterns in how companies are responding in order to determine if they want to walk that tightrope or not. Here it is. Enjoy. The post CEO Activism: What We Have Learned So Far in 2017 appeared first on ReputationXchange.