For Immediate Release 113: Not a 280-Character Episode

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For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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Twitter offers richer scope with 280 characters

NevilleHobson.com
Twitter offers richer scope with 280 characters
Twitter Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for many, it’s an essential communication tool that enables direct and unfiltered connection between individuals that results in engagement and even relationships. For others, it’s seen as a marketing channel that pays only lip service to authenticity. And for others still, it’s a dark place filled with fake news, misinformation and propaganda. One thing many of its roughly 100 million global daily active users might agree about is that Twitter can be a challenge to get a message across in only 140 characters. It often requires some smart thinking about words, grammar and meaning, requiring clever editing to get all you want
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SDF Podcast 13: 1984 meets Pavlov’s dogs

NevilleHobson.com
SDF Podcast 13: 1984 meets Pavlov’s dogs
Trust “Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode 13 of our podcast (with show notes written by Thomas Stoeckle). From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

China scores its citizens

Writer and academic Rachel Botsman calls her analysis of our hyperconnected, hyperpartisan times Who Can You Trust. Both Neville and I are currently reading the book, and it will feature in our next podcast (by which time I
1984
Full - Empty
Thomas Stoeckle
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For Immediate Release 109: CEOs Torturing English

NevilleHobson.com
For Immediate Release 109: CEOs Torturing English
Listening Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics:

Social media stars breaching rules on promoting brands, watchdog says

NevilleHobson.com
Social media stars breaching rules on promoting brands, watchdog says
songofstyle Instagram The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus:
Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post.
This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such relationships, to ensure there’s no ambiguity and to improve transparency. In our current climate of fake news
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Fake news is a global concern says BBC survey

NevilleHobson.com
Fake news is a global concern says BBC survey
News To many people, the phenomenon known as fake news is something that’s moved beyond just a news item itself and into the realm of trust. With so much reporting and commentary about fake news, it’s no surprise that we’re placing greater importance on verifying the truthfulness of what we read, listen to and watch that is called ‘news.’ Whether it’s online or via the traditional mainstream media, or from companies, governments and others, we want to feel assured that what we encounter as news is real and not fake or propaganda. Take the image above, a snapshot from the news I saw earlier today in the BBC News app on my Android tablet. To me, some of the news items look a bit suspect – “The politician who only showers every three days”, for instance – but
Fake news worry: chart
Internet regulation
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For Immediate Release 105: Centre Stage for Credible Sources

NevilleHobson.com
For Immediate Release 105: Centre Stage for Credible Sources

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: