Social Media Made New Voting Culture in South Korea, Jane Lee SoMe Etiquette, Sarah Funderburk Communication Is About What They Hear, Not What You Say, Dave Fleet Legal Rules for Creating Flash Mobs and Performances, Jay Pinkert Vast Mexico Bribery...

Earning License to Lead, Richard Edelman Social Media Mistakes Create Preventable Crises, Kaye Sweetser Going Social: NASA Turns Earth Day Blue, Rich Becker B-M Names Top U.S. Political Influencers on Twitter, Tonya Garcia The Future Career of the Corporate Social...

Will Facebook Destroy Instagram?, David Meerman Scott For $200 (For a Press Release) One Charity Got Itself 22 Million Unique Impressions on Twitter, Lauren Dugan Contest: What Does PR Look Like?, Tonya Garcia Should You Ever Take a Job You...

Beer Company Leases an Island -- The Most Expensive PR Campaign of the Year?, Rich Leigh Lies and Secrets: The Currency of Public Relations, Heather Yaxley The Social Service Agency: Hard Choices Ahead, Richard Edelman "Scandal": Is It Good for...

South by Southwest, My Interactive Experience!, Marcie Sure for Men's New Genius Interactive Campaign, Ellen Hammett and Kotex + Pinterest = An Innovative Campaign, Toby Bloomberg Want to Get Better at Social Media? Ask "Why?," Dave Fleet Mom's (and Seitel's)...

Pitching Notes (website), via Judy Gombita Employers Shouldn't Request Facebook Access -- Instead Provide Governance and Training, Jeremiah Owyang Making a Good Infographic, Andrew Worob, and Build Your Own Infographics in a Few Clicks with Visual.ly Create, Martin Bryant The...

Social Responsibility in the Global Spotlight, Nancy Lazarus How Do You Select Your Team?, Valeria Maltoni BBH's Side of the Story on Homeless Hotspots, Saya Weissman, and At SXSW, the 'Homeless Hotspot' Experiment Spurs Slams, Sarcasm, Molly Hennessey-Fiske (both via...

Open Journalism at The Guardian... Will We See This Elsewhere?, Robert French (regis req'd) The Decline of Blogs (And How PR Can Help Avoid It), Stephanie Schwab Over Davy Jones' Dead Body, Hamilton Nolan How to Fail at Running a...

PR Specialists: One of U.S. News and World Report's "Best Jobs of 2012," Han Ma Critics Can't Hear the Eco-Message of "The Lorax" Over the Sound of the Car Engines, Tonya Garcia How to Take Your PR Pitches to the...

Is Your Site Optimized for Pinning?, Shel Holtz (via @stuartbruce) 9 Non-PR Skills Every PR Professional Needs, Grace Lavigne (via @han_ma) and The Great PR Skills Gap, Daney Parker (via @bournemouthuni) How Companies Learn Your Secrets, Charles Duhigg When Games...

50 Blogs for Your Must-Read List, Valeria Maltoni Intern Search Season Begins Early, Ron Culp 25 Ways to Make LinkedIn Work for You, Liz Ryan (via @MichelleHinson) and College Graduation Is Just Around the Corner, Build Your Network Now, Hannah...

When Publicity Is Not Public Relations, Mitchell Friedman Adaptive Marketing Set to Become the Next Big Thing, Norm Johnston and Antony Young (via @cbmatthews) Behind the PR Curtain, Jeff Mapes (via @AlexanderLaskin), and Syngenta PR's Weed Killer Spin Machine, Beau...