For Immediate Release 113: Not a 280-Character Episode

NevilleHobson.com
For Immediate Release 113: Not a 280-Character Episode
appiiscreens Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:
  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
  • When pregnant US mums get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are
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How to engage the C-suite about social media with authority and confidence

NevilleHobson.com
How to engage the C-suite about social media with authority and confidence
Meeting “Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It’s equally true that one of the biggest obstacles to using social media for business effectively and measurably has been a gap, a lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds – a point I noted in my post last month about the forthcoming webinar. Titled “Best Practices for
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SNCR webinar will help you close the C-Suite gap about social media

NevilleHobson.com
SNCR webinar will help you close the C-Suite gap about social media
Executives While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn’t surprising when the focus from communicators is on the tactical – the tweets, like and impressions – rather than the strategic. A new research report from the Society for New Communications Research (SNCR) of The Conference Board (TCB) presents communicators and business leaders an opportunity to close that gap
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SDF podcast 11: From winning with data to the future of fake facts

NevilleHobson.com
SDF podcast 11: From winning with data to the future of fake facts
London Docklands For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle.

Big Data’s Business Value

A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a strategy that understands where big data fits in.” Such a business strategy needs to
Thomas Stoeckle
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For Immediate Release 96: The crisis that keeps on giving

NHC
For Immediate Release 96: The crisis that keeps on giving
Southern Rail's social media Eddie In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics:

Crossing Over to the Darkside of Digital and Seeing the Light

“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul was my guest on a pilot podcast, “DigitalOutliers,” where we examined the need and means to bring digital literacy into the C-Suite. Some time has passed since then, but we recently reconvened as part of Paul’s new podcast to explore a more philosophical discussion, the dark side of digital and how to shape its future. The episode, officially titled, “Brian Solis peers into the digital
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Why the gig economy fits well with the lives of Baby Boomers

NHC
Why the gig economy fits well with the lives of Baby Boomers
Robert De Niro - a Baby Boomer - in The Intern with Anne Hathaway We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We can be classed as one broad group, and are so called, because we had a cherry on
Generation Cherry
Tim Drake
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