With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005.
In this episode for March 2019, H&H discuss these stories:
Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
Pandora is the first streaming service to introduce a sonic logo
In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
The nature of a news story determines the trajectory of its lifespan
Gartner expects AI to assume 80% of all project management tasks by 2030
Companies are now mining your voice to learn more about you for purposes both noble and nefarious
On March 9, a technology trends report was published that is breathtaking in in scope and scale.
Comprising a PDF of more than 380 pages, the 2019 Tech Trends Report from the Future Today Institute covers hundreds of trends in areas ranging from artificial intelligence and advanced robotics, to home automation and the Internet of Things, to workplace and learning technologies, smart cities and much more.
As the publisher describes it:
This report is intentionally broad and robust. We have included a list of adjacent uncertainties, a detailed analysis of 315 tech trends, a collection of weak signals for 2020, and more than four dozen scenarios describing plausible near futures. Do not try to read it in one sitting. Begin with the Executive Summary and Keywords, then review the top tech trends listed for your industry.
Some good advice here. I started reading it yesterday, quickly realising that this is
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I.
It’s the 1,000th episode* of a podcast that we began in January 2005.
In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode:
“We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested.”
A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging technologies and communications and what’s predicted to hit the mainstream within the next two to three years.
That statement was intended to sharpen focus on the dilemmas confronting all of us when we want to try something new or radically different to advance our knowledge, our well-bring, our development, where there are risks in doing so. It’s an extreme example of risk and consequence on the journey to that
Neville Hobson and Shel Holtz get together for the February instalment of “The Hobson & Holtz Report” aka For Immediate Release episode 126.
The big topic in this episode is the plight of KFC in the UK and Ireland where the fast-food restaurant chain has been without its core ingredient – chicken – for weeks as it is embroiled in a crisis that has seen more than half its restaurants in the two countries closed.
Two weeks on with the crisis still not fully resolved, KFC’s communication about what they’re doing to fix their supply chain and logistics dilemma has been a topic of much comment and analysis in the UK, with some describing the comms as “a masterclass in PR crisis management.” Is it? We weigh in with our opinions (and share others’).
Does the way people are
Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices.
This episode’s show notes were written by Thomas Stoeckle.
The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with the strongest gains among all 28 surveyed countries.
Now in its 18th year, the Barometer makes for an excellent chronicle of perceptions of trust around the world – and a time series that warrants more deep dive analyses, to glean insights, learn, and perhaps to lead to better informed decision-making.
Sam points to the fact that
2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication.
Every time we see a robot mentioned in the mainstream media, there’s either a photo of the Terminator or some human-looking machine which feeds our fear – adding to the uncertainty and doubt already in everyone’s minds – that the robots are coming to take our jobs.
I’m noticing, though, that while such imagery is not entirely going away it seems to be getting less.
And we’re beginning to hear from some influential voices in the communication business that the conversation is now focusing on things that we’ve been trying to talk about
According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles “change agents” face as they try to modernize their organizations. There are always colleagues, managers and others who don’t get it.
Solis – futurist, best-selling business-book author and principal analyst at Prophet’s Altimeter Group – has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations.
From the report’s executive summary:
In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group
“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool.
It’s equally true that one of the biggest obstacles to using social media for business effectively and measurably has been a gap, a lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds – a point I noted in my post last month about the forthcoming webinar.
Titled “Best Practices for
While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does.
One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds.
In many cases, the lack of leadership clarity isn’t surprising when the focus from communicators is on the tactical – the tweets, like and impressions – rather than the strategic.
A new research report from the Society for New Communications Research (SNCR) of The Conference Board (TCB) presents communicators and business leaders an opportunity to close that gap
For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information.
Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics.
This episode’s show notes were written by Thomas Stoeckle.
The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in.
“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.”
Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now. In fact, I was honored to write the foreword to his book. Following that, Paul was my guest on a pilot podcast, “DigitalOutliers,” where we examined the need and means to bring digital literacy into the C-Suite.
Some time has passed since then, but we recently reconvened as part of Paul’s new podcast to explore a more philosophical discussion, the dark side of digital and how to shape its future.
The episode, officially titled, “Brian Solis peers into the digital
We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too.It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in?Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We can be classed as one broad group, and are so called, because we had a cherry on
We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years.
We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday.
In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda:
There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips.
The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week.
As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there’s a strong focus on online advertising, interactive games, healthcare, and much more.
Weighing in at 355 slides, the presentation deck PDF is a hefty opus with much to glean and digest. I’ve zeroed-in on some metrics that offer insights of particular interest to communicators like me. Following my narrative, in which I note the numbers of the specific slides that I’m highlighting, I’ve embedded Meeker’s deck so you can view or download all those slides right here.
While many of the specific examples I’ve highlighted are from experiences in the USA,
One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels.
That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare services at zero or low cost to patients. The provision of care is peerless; it’s how the organization is administered that isn’t.
I recall hospital visits and physio sessions a few years ago when I suffered a leg injury where my appointments with different services in the NHS system exposed me to the admin side of things. While a particular specialist would be able to see my patient record on her computer screen, invariably she’d be unable to share that information digitally with other departments, or access information from my visits to those