Essential


This post is by Jim Horton from Online Public Relations Thoughts


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It is essential for  online information purveyors to catch cheaters because crooks diminish the credibility of the companies' services. Consider Google Maps.  Millions of businesses have posted false location and phone information in order to dupe potential customers.  Google is working hard to root them out, but it has a long way to go, and it is a never-ending task.  Google can't afford to have users turn from its mapping program because they no longer trust it.  So too, competitors.  When companies started posting business locations on their maps, little did they know it would be a problem down the road.  They have had to scramble to delist cheaters and the exercise has become a major activity.  It is a lesson many technologists have yet to learn.  Every good service has bad actors who will subvert it.

What’s In A Word?


This post is by Jim Horton from Online Public Relations Thoughts


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Alexandria Ocasio-Cortez, the new member of the House of Representatives, used a word that ignited a firestorm of criticism.  It is "concentration" as in "concentration camps."  Republicans pounced saying she was comparing Federal camps for migrants in the Southwest to the Holocaust.  Historians responded by saying the use of "concentration camp" was a phrase employed well before Nazis started mass extermination.  The reality is that "concentration" is a loaded word when used in conjunction with "camp."  it should be used sparingly and with the context explained.  AOC didn't do that, and she has engaged in a waspish back and forth with members of the Elephant party.  That only makes things worse.  It is a reminder in communications to know the sensitivities of word usage.  What might seem innocent to a speaker can be seem as profoundly offensive to the listener. AOC Continue reading "What’s In A Word?"

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers


This post is by Guest Contributor from Shonali Burke Consulting


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micro influencersGuest Post by Debbie Friez On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing. Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers. Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. Who are these micro influencers and why should you consider them for your next marketing project? Influencer
Debbie Friez
Continue reading "Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers"

Social Media Update 24.06.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1561033441612-AP4CWFZV360WCHZUYUIC/ke17ZwdGBToddI8pDm48kI2qb0IWkkG3aMKWf3bUac9Zw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZamWLI2zvYWH8K3-s_4yszcp2ryTI0HqTOaaUohrI8PIaVMbHKJ4DI75-L4laOGV4Uz8dBAv0HrhIYkFuGuAlXs/Screen+Shot+2019-06-20+at+8.11.50+AM.png" data-image-dimensions="878x655" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-06-20 at 8.11.50 AM.png" data-load="false" data-image-id="5d0b7ae12540e60001b7f059" data-type="image" src="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1561033441612-AP4CWFZV360WCHZUYUIC/ke17ZwdGBToddI8pDm48kI2qb0IWkkG3aMKWf3bUac9Zw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZamWLI2zvYWH8K3-s_4yszcp2ryTI0HqTOaaUohrI8PIaVMbHKJ4DI75-L4laOGV4Uz8dBAv0HrhIYkFuGuAlXs/Screen+Shot+2019-06-20+at+8.11.50+AM.png?format=1000w" />

Love the Numbers

Mary Meeker’s annual state of the internet presentation is always an occasion for wailing, handwringing and tea-leaf reading, especially among publishers, journalists and marketing executives. Nieman Lab ‘s Joshua Benton this year took a deep dive into just one of what he calls “the scariest slide” in the 300+ slide deck to interpret what it says about media consumption and advertising dollars. His “scariest” findings:

  1. “In 2010, print media took up 8%of our media attention — but an outsized 27% of ad dollars. In 2018, print media took up only 3% of our attention and 7%of ad dollars.

  2. “In 2010, mobile took up 8% of our media attention and 0.5% of ad dollars. In 2018, mobile took up 33% of our attention Continue reading "Social Media Update 24.06.19"

June Show Me Podcasts: From ‘The Americans’ to Marilyn


This post is by Geoff Livingston from Geoff Livingston


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An incredible capture from a Latin America well drill site by Show Me episode 1.7 guest Dave Murphy.
What do Marilyn Monroe, The Americans, American Gothic and Nicaragua have in common? They are all subjects of well-known photographs discussed in June’s batch of Show Me podcasts. This month’s episodes feature Richard Binhammer, Noe Todorovich, Dave Murphy and Jarett Hendrix discussing these great works as well their personal projects. Below find a summary of each podcast episode. You can see the Show Me Podcast on YouTube, or listen to it on iTunes, Podbean, or Spotify.

Episode 1.5: Robert Frank’s The Americans and Roadside America with Richard Binhammer

Funeral in South Carolina by Robert Frank, published in The Americans
In Episode 1.5, Richard Binhammer of Photographs was in town and stopped by Heartcast Media Studios to discuss Robert Frank and his incredibly influential
Continue reading "June Show Me Podcasts: From ‘The Americans’ to Marilyn"

Mind, Body, Spirit with Dr. Kayte


This post is by Brian Solis from Brian Solis


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One of the things I love most about the Lifescale experience, is the entirely new adventures on which I’m whisked away. One such experience was the result of attending “The Rising Glen Collective” in Hollywood recently. I was asked to present on the story behind the book to a curated group of artists, entrepreneurs, athletes, experts and executives in an intimate setting–in a beautiful Hollywood Hills home over looking Los Angeles. Boy, was I nervous. Following the event, I met Dr. Kayte Susse D.C., a functional and preventative health expert who works with patients to proactively optimize their health. We immediately fell into an enthusiastic exchange as if we were two long-lost friends. She invited me to visit her studio the next time I was visiting LA. Sure enough, I flew to Los Angeles just a few weeks later to record the audio book for Lifescale. I was
Continue reading "Mind, Body, Spirit with Dr. Kayte"

Acing the customer experience


This post is by Steve Cody from Rep Man


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My Facebook, LinkedIn and Twitter connections know that, when it comes to customer experience, my twin bete noirs are United Airlines and New Jersey Transit, respectively. The former still has the unfriendliest skies in the nation and the latter is a daily excursion to hell and back.  So it’s rare when I stumble across a truly superior customer experience. And, it’s rarer still when I give a shout out to an organization. But I’m doing so in this case because the institution in question scored a perfect 10 in every aspect of my customer experience. And that institution is (drum roll please) the Ace Shoreditch Hotel (www.acehotel.com).  They truly aced my stay in London last week. Here’s why:

Crisis communications – preparing and managing for a terrorist attack


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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The UK government and Chartered Institute of Public Relations (CIPR) have partnered to create a new guide to Crisis Management for Terrorist Related Events. It … The post Crisis communications – preparing and managing for a terrorist attack appeared first on Stuart Bruce.

The Future of Customer Engagement Starts with an Upgrade in Human Perspective


This post is by Brian Solis from Brian Solis


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        Have you ever met someone with whom you instantly connect? Someone so welcoming yet wise and humble but so special that you become instantly inseparable…that they make you better and maybe you help them become better too? That’s my very special relationship with Paul Greenberg. Over the last few years, Paul’s set out to release his latest masterpiece, “The Commonwealth of Self-Interest.” He invited some of his closest friends to contribute including Bruce Temkin, Ray Wang, Brent Leary and Esteban Kolsky.

Twenty-first century customers are demanding more than ever – they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more

Continue reading "The Future of Customer Engagement Starts with an Upgrade in Human Perspective"

Product Review: MoShow–Slidehow Movie Maker App


This post is by Guest Contributor from Shonali Burke Consulting


Click here to view on the original site: Original Post




MoShowGuest Post by Dan Farkas Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly? There are plenty of apps that promise Spielberg and deliver something more Mac and Me than ET. So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. Here are my unedited thoughts: The Good: MoShow Is Fast. Actually, MoShow is Super Fast Before I even opened the app, I decided to time how long it would take to create my first video. Here’s what I put together. The time: less than four minutes. Is it perfect? No. Are my kids adorable? 100% Social video will never replace $200 an
Dan Farkas
Continue reading "Product Review: MoShow–Slidehow Movie Maker App"

Social Media Update 17.06.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1560338726201-UC0VXDM9G8DHHBWVDKMN/ke17ZwdGBToddI8pDm48kDzBD6-ZXNTt82voyyn1J81Zw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpzwin1Od5L_dNDq7ovCMf2xHZTvkB3LbNtRRVPqEsAlgvyZaZaLECTe4Kk6DvkQwi0/Screen+Shot+2019-06-12+at+7.24.41+AM.png" data-image-dimensions="588x411" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-06-12 at 7.24.41 AM.png" data-load="false" data-image-id="5d00e126c78a0d0001a42791" data-type="image" src="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1560338726201-UC0VXDM9G8DHHBWVDKMN/ke17ZwdGBToddI8pDm48kDzBD6-ZXNTt82voyyn1J81Zw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpzwin1Od5L_dNDq7ovCMf2xHZTvkB3LbNtRRVPqEsAlgvyZaZaLECTe4Kk6DvkQwi0/Screen+Shot+2019-06-12+at+7.24.41+AM.png?format=1000w" />

Love the Numbers

Messaging apps (Messenger, WhatsApp, Slack , Telegram, WeChat and Viber in rank order of interest to marketers) are still not playing a serious role in digital marketing according to Buffer’s 2019 State of Social report. Although those who use them have seen successes—Social Chain’s WhatsApp group “has seen an open rate of over 98% and a click-through rate of 25%”—50% of marketers were not planning to use messaging apps in 2019.

***********************************

Yubo

Yes Yubo, a relatively new app for teenagers out of France designed specifically to facilitate more personal interaction rather than passive observation of all the supposedly chill things others are doing. It even includes video rooms in which you can host a group live stream. As Continue reading "Social Media Update 17.06.19"

Another Worry


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




A cry is being raised about Deepfakes -- audiovisual lying that concocts false information in video and sound.  The spur to the warnings is the slowed-down video of Nancy Pelosi, Speaker of the House, that makes her look drunk.  It's not just a political tool of misinformation.  It can be applied to any individual, any organization at any time -- and will be.  With technical manipulation, it is easy to put people into scenes or take them out. It is easy to have them saying things they never dreamed.  PR practitioners and media monitors should be on the alert.  It will become more prevalent as activists learn the software.  Woody Allen's breakthrough of inserting himself as Zelig into historical scenes has become commonplace.  As in all things related to the internet, response time to combat such maliciousness is extremely short.  One Continue reading "Another Worry"

The Big Lie


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Habitual prevaricators tend to believe lies they tell, even when presented with evidence to the contrary.  Here is a case.  Trump is claiming his internal polling shows him ahead in every state his campaign has surveyed.  Other polls not from his campaign show him well behind.  Trump is not the only one to believe himself in the face of reality.  Over the years I have served clients who paid no attention to market research because they knew better.  They believed in their own big lies, and their companies failed miserably.  Because they rejected evidence, they never saw their demise coming.  They were surprised when the rest of the world had already written them off.  Trump is a special case in that he fails to tell the truth time after time.  He has created a self-regarded alternate dimension in which he Continue reading "The Big Lie"

The Future of Work and Innovation is Tied to Personal Creativity, Productivity and Happiness


This post is by Brian Solis from Brian Solis


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Yes. You. Us. We are all distracted and have been increasingly so for a long time. But, this isn’t a story about distraction. This is a story about how we, with the help of seductive tech and real-time experiences, disrupted our creativity, promise and happiness. To explain more, I wanted to share a very special conversation with my friends at Gapingvoid Culture Design Group. Via “Friends of Gapingvoid”

Creativity, Productivity and Happiness:
The Real Costs of Distraction and Opportunities

Brian has been collaborating with us since 2007. We’ve done super cool projects for Linkedin (Once Upon A Digital Time and Attention Is A Currency) as well as illustrated some of his great books. Brian has a new book out called Lifescale: How to Live a More Creative, Productive and Happy Life, and we sat down recently for a conversation on his take on how our distraction is
Continue reading "The Future of Work and Innovation is Tied to Personal Creativity, Productivity and Happiness"

What Now?


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




The proposed merger of Sprint-T-Mobile has run afoul of 10 states attorneys.  They are suing to stop the combination because they say it will hurt consumers.  Even though the FCC has approved the two getting together, the Justice Department is recommending that it not go forward.  All the lobbyists in DC and the 10 states can't help this situation.  The two companies will need to go to court even if the Federal government eventually approves.  T-Mobile especially is frustrated.  It has tried to merge two other times and has been blocked.  The problem is that the customers of the two companies are middle to low income, and if they raise rates, which they have promised not to do for three years, they will take away service from the more vulnerable.  There is no good solution for this logjam.  The companies will Continue reading "What Now?"

An Honest Review: Bose Frames, Bose Sleepbuds and Bose Soundwear Companion


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




Every now and then, I dust off my tech chops to review products that add value to my world. In this case, it’s three unique Bose products purchased independently to meet the needs of three distinct (and unforeseen) scenarios. I explain in the video. Bose Frames 🕶 (sunglasses with built-in speakers). Bose Sleepbuds 🎧 (noise-masking in-ear sleep aids). Bose Soundwear Companion 🔊 (wearable neck speakers). p.s. the electric scooter I mention as a catalyst for the Bose Frames purchase is Unagi. I went with pearl!

Brian Solis, Author, Speaker, Futurist

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is a world renowned keynote speakerand 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps
Continue reading "An Honest Review: Bose Frames, Bose Sleepbuds and Bose Soundwear Companion"

An Honest Review: Bose Frames, Bose Sleepbuds and Bose Soundwear Companion


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




Every now and then, I dust off my tech chops to review products that add value to my world. In this case, it’s three unique Bose products purchased independently to meet the needs of three distinct (and unforeseen) scenarios. I explain in the video. Bose Frames 🕶 (sunglasses with built-in speakers). Bose Sleepbuds 🎧 (noise-masking in-ear sleep aids). Bose Soundwear Companion 🔊 (wearable neck speakers). p.s. the electric scooter I mention as a catalyst for the Bose Frames purchase is Unagi. I went with pearl!

Brian Solis, Author, Speaker, Futurist

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is a world renowned keynote speakerand 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps
Continue reading "An Honest Review: Bose Frames, Bose Sleepbuds and Bose Soundwear Companion"

Creative


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




A Vancouver grocery store wants customers to bring their own reusable bags so it can stop using plastic bags that add to pollution.  So, it designed three bags with embarrassing messages designed to put off customers.  One is for adult video, a second for colon care and the third for warts.  Apparently, however, the idea backfired.  Customers are delighted and some are collecting all three bags as souvenirs.  Give the store credit for a creative idea even though it didn't work.  The hard-headed answer to getting rid of plastic is to charge for it.  Shoppers are sensitive to cost and if a bag is pricey enough, they will shift over.  The downside of charging is that it upsets customers who can go elsewhere, but then, if they tolerate plastic bags with off-putting brands, they might adjust to the cost of a bag too.

An angry mom takes aim at the NRA


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




Shannon Watts is my hero.  As you’ll read in this riveting account of one week in her life, Shannon is putting everything on the line (including her life) to mobilize moms to stop gun violence. In fact, she has already succeeded in helping to pass gun safety legislation in 20 states.
Shannon is a Type-A mom with a cause. She’s authored a book called “Fight Like a Mother” and founded a non-profit called Moms Demand Action that has more followers than the NRA. Watts began her one-woman crusade in the immediate aftermath of the Sandy Hook mass school shooting in 2012. Since then, she has been the Energizer Bunny of the anti-gun violence crusade (Note: Moms Demand Action isn’t anti-gun. It’s anti-gun violence). Make no mistake that Shannon Watts knows she is putting her life at risk by taking on the more extreme elements of the NRA. In
Continue reading "An angry mom takes aim at the NRA"