Guest post by Lauren Lawson-Zilai
Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. People knew our name and our physical presence was strong, but there was a disconnect – they didn’t know what we do, and we lagged behind competition for donations in areas of trust of our mission.
Additionally, lack of brand awareness during a time of
Pearson, the British text book publisher, is going digital. It's about time. The cost of printed editions was a marketing and PR scandal. In addition to a steep tuition, students have to lay out hundreds of dollars for books. There is no good reason for it, and publishers should have gone digital years ago. It is less expensive and more up to date. One suspects they have held on to paper because that's where the money is, and why sacrifice profits for something better, faster and less expensive? Pearson understood that high book prices drove students to the used and rental market. Pearson gained nothing from a second-hand text. Now it will win back some of that revenue with an affordable, electronic option. Eventually all publishers will be 100% electronic. It can't come too soon.
How many times do we have to write that in the internet age little stays secret for long? Here is another example of an incautious politician's private emails being made public. He should have known, but he thought he was protected. There is little or no safeguard from leaks and hacking. The rule is simple. If there is anything you don't want to go viral, don't write it and don't say it. Keep it to yourself. Because if you do either of those two things, someone is likely to post it. This precept applies especially to notable personalities, celebrities, people of power. Someone is always trying to show them up and perhaps, bring them down. There is no safety of a closed room anymore or of an encrypted message. Obama learned the hard way when he made remarks about Continue reading "When Will They Ever Learn?"
I’ve known Judith Aquino for several years now. Her work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, I caught up with Judith to talk about the rise of experience innovation. She published our conversation in Customer Strategist, and I was able to get a downloadable PDF as well.
I wanted to share our conversation with you…
Solving for X: Why the Future of Business is Experiential
Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.PRODUCTS DON’T DEFINE A BRAND, EXPERIENCES DO.
Such is the reality of modern business, where people are connected to a constant flow of informa- tion and are defining brands based on what they experience and share. Simply put, brands are increasingly defined by those who experience them.
What happens when a retailer promotes a sale, creates a viral moment, heightens anticipation among millions of customers, then they can't buy because of a glitch? This is the marketing/PR disaster that Amazon finds itself in with Prime Day. For the second day in a row, customers have had problems with its web page. They can't put things into their shopping cart. As a result, Amazon is losing millions in sales, and it has upset tens of thousands of customers. Is Prime Day worth the aggravation the company is causing? Amazon needs to step back and evaluate its systems, why they are failing when demand surges and what it needs to do to make sure this doesn't happen for a third year in a row. If Prime Day gains a reputation for being a phony sale, Amazon will have lost far more Continue reading "Disaster"
The words in the headline aren’t mine. They belong to the master showman, publicist and flim-flam artist of the 19th century: P.T. Barnum.
I stumbled across Barnum’s highly relevant quote as I tore through a superb new book: Inseparable: The Original Siamese Twins and Their Rendezvous With American History.
Written through the eyes of author Yunte Huang, Inseparable not only tells the amazing tale of Cheng and Eng, but reads like a modern-day Asian American’s de Tocqueville-like tour of antebellum America.
First, some way-cool facts about the twins and their times:
Their early touring success in the 1830s enabled them to build a house near Mt. Airy, NC, where they not only married two local sisters, but went on to sire 10 children, two of whom fought for the Confederacy in the Civil War.
The twins saw themselves as the equals of the landed white gentry of the
This is smart marketing and PR. Even drivers with automatic toll payment in their cars would like to know what driving a road will cost. In fact, they have more of an incentive than those who stop and pay a toll taker because automatic payments are deducted from one's account without a receipt. Waze is launching the addition to its system in the US and Canada and will expand it elsewhere in the world in the months to come. It is a good idea well executed.
Digital transformation is an essential topic at leading technology publications these days. One such outlet, TechRepublic, is a favorite of mine. I spent time with Olivia Krauth on the subject and I wanted to share our conversation with you here. It serves as a solid foundation for taking digital transformation beyond IT and into a business performance enablement role across the enterprise.
Generally, what does it mean to digitally transform?
The definition of digital transformation has expanded to cover everything involving digital trends and technologies. Achieving buzzword status seems to be diluting the importance of digital transformation as a C-Suite imperative and the need to accelerate enterprise-wide investments in digital expertise, capabilities, and innovation.
After years of research, I wanted to help contribute a definition that was more sweeping and, well, transformative to organizations beyond technology, trends and IT. It’s evolved every year with new research, In 2019, I defined
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
TikTok is burning up the growth charts with almost a billion global downloads. But it is looking to add still more users, hence the addition of “TikTok Rewards that lets users ‘redeem points for cool prizes to your favorite stores,’ according to the app’s notification. TikTok users can collect points by inviting friends to the app through a unique invitation code.”
Instagram bullies beware! Instagram announced a couple of new features aimed at forestalling bullying on the photo and video-sharing social network. First is “a new feature powered by AI that notifies people when their comment may be considered offensive before it’s posted.” Also being tested is a feature called ‘Restrict’ that that lets a user control Instagram interactions Continue reading "Social Media Update 15.07.19"
Criticisms can come from anywhere and become a crisis. Consider this. A conservative group is protesting a brief scene in Pixar's Toy Story 4 because they say it shows lesbians. There is little indication in the movie that this is so, but they have read into the scene and say it isn't for young children. Disney, Pixar's owner, will now need to defend the animation, especially if the charge becomes viral. The film has already earned more than $650 million so Disney might not be too worried, but it is a reminder that nothing is safe in the internet age.
Guest post by Rodney Laws
Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.
Identifying such a purpose though is just the beginning. After that, you face the challenge of disseminating it to the people you need to impress: your existing or prospective customers, and even your potential investors. Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority.
A picture paints a thousand words, it’s said, and it’s certainly been found that imagery has a far more immediate impact than even the boldest
The Huntington Library is world famous for its 120-acres of gardens and thousands of species of plants. What could be better for celebrating its 100th birthday? Why, of course, a new rose. As the reporter puts it: "A rose is a rose is a rose, but the new “Huntington’s 100th” is something special – 10 years in the making by Tom Carruth, the award-winning curator of this stunning rose collection. The garden, which was first created for the enjoyment of railroad builder Henry Huntington and his wife, Arabella, is distinguished today by its vast assortment of nearly 1,300 rose varieties." Centenary celebrations don't have to be extravaganzas. They should emphasize what an organization has done well through its existence. In the case of Huntington's 16 themed gardens, little is better than creation of a new hybrid. It's great PR and fitting for such an amazing institution.
When it comes to employee engagement and experience, innovation and digital transformation, corporate culture is under appreciated and largely neglected. Did you know that 85% of employees around the world are not engaged or actively disengaged at work according to Gallup? This global “norm” costs approximately $7 trillion in lost productivity. Titled “Culture 2.0 – The Art and Science of Human-Centered Change and Innovation,” my keynote at the Digital Workplace Experience aimed to change that. Culture is incredibly important to the long-term success of any organization as well as to the morale and productivity of employees. With Culture 2.0, forward-thinking organizations must embrace the art and science of prioritizing human-centered culture work, its relationship to the future of work and how it ushers in a new era of leadership vs. management.
I’m so passionate about this topic that I actually dedicate a significant amount of my time
Uber is making a play to become a transportation hub on the cell phone by selling bus and train tickets along with rides. It seems to be working in its Denver roll-out. It's a smart idea, a one-click source for ground transportation needs. There are so many apps on cell phones that reducing them for the convenience of passengers is helpful. And, once a person gets used to clicking for bus and train tickets, Uber can expect to gain more ridership as well. This is apparently what is happening. Kudos to Uber for figuring this out.
Today’s guest blog is authored by Peppercomm’s amazingly amazing Courtney Tolbert. I do hope you will read it and share your thoughts on her POV…
Why would women need a separate professional networking platform? I imagine this is the number one criticism that Sophia Amoruso’s new “Girlboss” platform will receive. It’s a fair question. After all, women are free to use existing platforms like LinkedIn, why not just capitalize on the features and networking opportunities there? I would tackle this question with one of my own – why do minority or underrepresented groups tend to form their own advocacy groups?
While college educated women are no longer the workplace minority in terms of numbers, a pay gap still exists, and they still fight corporate stereotypes that hold them back professionally (i.e. mothers can’t or won’t go back to work after giving birth). The answer to the aforementioned question
The Trump administration has yet to learn that nothing stays secret for long in the internet age. One wonders if it will ever learn. Consider this. The White House removed all mentions of climate change from a press release announcing a study by the United States Geological Service. (USGS). Never mind that the study cited climate change as a serious threat to California's coast line. Of course, word of the manipulation leaked. Then, there is this. Someone created a fictitious quote from Ronald Reagan predicting that Trump would be President. Trump, without checking, passed it on. Once again, it didn't take much checking to show the statement was fake. Trump and his minions do this constantly. As a result, he has lost many voters, particularly independents who supported him in 2016. One is tempted to ask what would Continue reading "Not Again"
I live several lives. As a digital analyst and futurist, I study disruptive technology and its impact on businesses and markets. As a digital anthropologist, I study the effects of disruptive technology on societies and us as individuals. In both cases, I am frequently asked to share the “state of” industries and also play out defined scenarios over the next several years. Recently, I took a break from my industry work to focus on the personal side of digital disruption with Lifescale: How to Live a More Creative, Productive and Happy Life. During that time, I had to press pause on the development of a book trailer for X: The Experience When Business Meets Design. Now it’s time to press “publish.”
X is the follow0-up to What’s the Future of Business aka WTF. It’s not an official part 2. It’s more of a companion guide that takes
No matter what a Chief Justice of the Supreme Court does, he is caught in second guessing of decisions, particularly if he is a swing vote. It would normally be a tough PR position but for the fact that justices are insulated from the opinion of the public. Chief Justice Roberts has taken controversial stances of late and ticked off both conservatives and liberals, but there is little they can do except vent. He is apparently charting his own course through the law and one that is not visible at the moment. So, commentators on both sides of the aisle speculate about what he is up to. Roberts isn't saying nor should one expect him to. Justices want to be seen as impartial even when they aren't.