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|Warren Buffett (via Forbes)|
The Atlantic's Derek Thompson queried Quicken for an explanation:
"Why offer $1 billion for sheer dumb luck? I've called and emailed Quicken Loans for a response. When I get it, I will tell you. But I have a pretty good guess: They are offering to pay $1 billion, because they know they will never have to pay $1 billion."Here's how the paid press release read:
DETROIT, Jan. 21, 2014 /PRNewswire/ -- Detroit-based Quicken Loans, the nation's fourth largest mortgage lender, has joined forces with Warren Buffett and Berkshire Hathaway to offer a chance at a $1 billion prize for completing the perfect bracket in this March's men's college basketball championship tournament.
Any qualified entrant who correctly enters the contest and predicts the winners of every game in the tournament will share the total $1 billion prize paid in 40 annual installments of $25 million. Alternatively, the winner(s) may elect to receive an immediate $500 million lump sum payment or share in that lump sum payment if there is more than one perfect bracket submitted.
"Those odds are 1 in 128 billion, according to DePaul math professor Jay Bergen. (Some outlets are quoting 1 in 9.2 quintillion, but that assumes that all 63 games are 50-50 toss-ups, which they're not. For example, Number 1 seeds just about always advance to the second round.) If everyone in the United States filled out a bracket, Chris Chase calculated, we'd get a $1 billion winner every 400 years."So let's forget about the benevolence (and sense of fairness) perpetrated by Quicken Loans and Mr. Buffet who, frankly I'm surprised would allow his name to be leveraged in this fashion. Actually, Derek, the impetus has more to do with the free ink and airtime spawned by this ruse than the prospect of crowning a winner. Here's a sampling of the coverage to date:
- Bloomberg BusinessWeek
- Business Insider
- Bleecher Report
- NY Daily News
- CBS New York
- USA Today
- too many more to list...
Just think of all the new names and email addresses Quicken Loans will capture as a result, and their name associated with one of the world's most recognized and astute investors. Net Net from a PR perspective: it's a slam dunk.