The PR Quiz 4.0

This post is by from The Flack

Click here to view on the original site: Original Post

Last week I had the good fortune to attend a lunch at the buzzworthy ABC Kitchen down the street from my old employer Burson-Marsteller. Our host, AirPR's Rebekah Iliff, raised the issue of the lack of technology literacy in the communications industries before this eclectic gathering of PR execs, the founder of a fashion/tech startup and an editor from Entrepreneur magazine.

I suggested that she consider developing a survey to back up the assertion that a vast majority of communications pros simply lack the tech skills to flourish in the new world order.  I then mentioned the questionnaire I developed and administered to prospective agency hires as one way to assess their fluency in the daily doings of our industry.

It's been several years since the last quiz, i.e., light years in terms of the communications biz, so I thought it was time for a refresh. The answers are now posted here.

The PR Quiz v 4.0

Q1) Rank the following in order of their number of unique visitors per month:

 ___ Buzzfeed
 ___ Huffington Post
 ___ Yahoo! News 

Q2) Which company did Facebook NOT purchase in the last year?________________________ 
  • What's App 
  • Branch 
  • Titan Aerospace 
  • Sportstream 
  • AOL Patch
Q3) Match the following journalists with their PREVIOUS and CURRENT places of work (from the list below):

___previous____Brian Stelter_______current______

______________Tina Brown___________________

______________Vivian Schiller__________________

______________Peter Kafka____________________

______________Peter Lauria___________________

______________Jessica Lessin__________________

______________Bill Keller_____________________

______________Howard Kurtz__________________

______________Ben Smith_____________________

______________Kara Swisher___________________

  • The Wall Street Journal
  • NBC News
  • The New York Times
  • The Daily Beast
  • Marshall Project
  • The Information
  • Reuters
  • CNN
  • Re/code
  • Politico
  • Buzzfeed
  • Twitter
  • Facebook
  • Fox News Channel
  • TBD
Q4) Fill-in the cities where the following media outlets are based:

KGO-TV ______________________


The Guardian _________________


KCBS Radio _________________


_______________Globe & Mail

NY1News _________________

The Wrap _________________

Politico _________________

Mediaite _________________

The Daily Show _______________

Q5) Which countries do the following TV networks call home?

NHK ________________

BBC ________________ 

TF1 _________________

CCTV _______________

RAI __________________

RT __________________

CBC _________________

HBO _________________

Globo ________________

Q6) Rank the following by number of users:








Q7) In which social media channels do "selfies" typically reside (and propagate)? 




Q8) Name three companies that epitomize the "collaborative economy:"




Q9) Name the owner of these Twitter handles:

@sarahcuda ________________

@jack ______________________

@carr2n ___________________





@pmarca ______________________


@peretti _____________________

Q10) Which of the following news organizations (from the list below) are NOT using "native advertising" or "sponsored content?"

_____________________      _____________________        __________________________
  • Atlantic Monthly
  • Mashable
  • Buzzfeed
  • The New York Times
  • Associated Press
  • Forbes
  • NPR
  • Washington Post
  • The Economist
  • TIME Inc.  
Q11) What does this do? <a href= "   " </a>


Q12) What do you know about the following news sites/orgs/apps?

Re/code _______________________________________________________________________

The Information _________________________________________________________________

NowThisNews __________________________________________________________________

Quartz _________________________________________________________________________

First Look Media _________________________________________________________________

Circa ___________________________________________________________________________

Skift ____________________________________________________________________________

PandoDaily ______________________________________________________________________

The Awl _________________________________________________________________________

Facebook Paper ____________________________________________________________________

Medium __________________________________________________________________________

Q13) Is this statement true or false and why?

"News organizations are on a hiring binge of late for reporters/producers."



Q14) Rank the following in terms of viewership:

___ ABC "Good Morning America"

___ NBC "Nightly News"

___ NBC "Today"

___ CBS "This Morning"

___ CNN "The Situation Room with Wolf Blitzer"

Q15) What are:
  • Appointment TV ____________________________________________________________
  • Time-Shifting _______________________________________________________________
  • Binge Viewing _____________________________________________________
  • The Second Screen _______________________________________________________
  • Chromecast ____________________________________________________________ 
Q16) Rank these social nets in terms of their ability to drive traffic (eyeballs) to online publishers:

  • ___Pinterest
  • ___Reddit
  • ___Facebook
  • ___Twitter
  • ___Google+
  • ___LinkedIn

Q17) True or False? 

"House of Cards" just finished its fifth season and has been renewed for a sixth. _______________

Q18) What do Aereo, HBO Go and Netflix have to do with the future of television? 




The answers are now posted here.