This post is by from Shonali Burke Consulting
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As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). But do we, really?
Measuring what does (or may) not matterMy Social PR Posse and I had a good laugh the other day when Alex Brown poured his heart out to us. First, to clarify: we laughed WITH Alex, not AT him. Because we’re not horrible people. Second, we know all too well the terror of making a single typo in ONE email, let alone 10,000.
After all, the world of PR is filled with the Grammar Police, the Do’s and Don’ts Squad, the Oxford Comma Patrol … we love to tell people what to do! So, of course, when we make theWhich is basically what I said to Alex in my response, and so did many others in the Posse. They also shared mistakes they’d made… despite which they’d clearly lived to tell the tale. Scott Kaminski: Emily Mukalazi: Heidi Cannella: Michele Foerst: And of course, how could I not reference the PR pro’s single-biggest fear:mistakes we warn our clients, colleagues, and mentees about, we go crazy. Because OMIGOD how could we be only human?!
It’s a typo. Keep Calm.97.86% of the PR pros I know are highly professional. They take pride in their work, they’re kind and helpful, they’re generous with their time, they sign up for service positions… they’re high, high achievers. And, as a result, they – we – can sometimes lose sight of measuring what really matters, when we start tracking successes… or failures. So as we head into this Labor Day weekend here in the U.S., I for one am going to take a break for beating myself up over stuff that, in the long run, really doesn’t matter. I have no intention of losing sight of my business goals, and doing what I can to get there, or exceeding them to the extent I can. But what I’m also going to measure from now on – and what I’ve been trying to practice every day – is keeping track of the things that really matter.
Measure what really mattersHere are some of the things that have really started mattering to me. Frankly, they should always have mattered, and I think they did, but now they take priority over pretty much everything else.
- Have I been able to focus on what needed to be done today, as opposed to worrying about what needs to happen tomorrow?
- Have I done my utmost to help those who ask for it, and not volunteer advice when they don’t?
- Do people respond when I ask for help?
- Am I doing a better job of being mindful, compassionate, and of service?
- At the end of the day, can I honestly look back on it and be confident there is nothing I would have done differently today?