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Who would think that culture change would affect something as ubiquitous and lowly as the straw? Yet, that is what is happening. The plastic straw is disappearing and the paper straw is making a comeback. The reason? To reduce the amount of trash in the world and plastic pollution. It is a little move yet significant since billions of straws are made and used each year. They are finding their way to landfills and oceans where gyres of plastic cover thousands of square miles. Banning plastic straws is a first step. Next should be plastic food boxes used by restaurants for take-out meals and leftovers. We are going back to the future, and that is good. It is also smart PR.