This post is by from Boyd Neil
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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Two charts this week since the dev teams at all but a couple of social media platforms appear to have taken the week off.
<img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png" data-image-dimensions="1212x678" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 10.29.42 AM.png" data-load="false" data-image-id="5c9cda771905f48461b98f36" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png?format=1000w" /> <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png" data-image-dimensions="1199x595" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 5.31.40 PM.png" data-load="false" data-image-id="5c9d3dabe2c483ba9c0b81a4" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png?format=1000w" />
Love the NumbersTwo things stand out from the report from which these two charts are taken and which was released last week from HypeAuditor on ‘The State of Influencer Marketing 2019’: A significant percentage of influencer accounts (between 40-70%) can be considered inauthentic; The most authentic — or fraud free — influencers are nanoinfluencers; that is, people with between 1,000 - 5,000 followers. Elsewhere in the study the nanoinfluncer sector is also shown to have the most rapid growth rate in followers . . . maybe because we trust them more? ***********************************
TwitchNot a social web community in the mould of Facebook, Instagram et. al., it is still a community. So, here is an update to the live streaming platform for gamers that is designed to “help creators boost the profile of smaller streamers on the platform and to better collaborate with one another. The feature, called ‘Squad Streams’, will let up to four Twitch streamers go live simultaneously in one window, making it easier for viewers to watch the action from four different angles and giving bigger channels the opportunity not just to host smaller creators, but to share their screen with the audience, too.”
“Exploring restrictions on who can go Live depending on factors such as prior Community Standard violations”
Taking “even stronger steps to remove hate on our platforms.”
Being “ready to work with a commission designed to examine how online sites and social media platforms played a role in the attack.”