This post is by from Boyd Neil
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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
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Love the NumbersWell, there you have it. According to the USC Annenberg Center for Public Relations report ‘PR: Tech, The Future of Technology in Communication’ CEOs believe that the most valuable resources for their organizations in the future will be shared (social and online influencers) and owned (original content distributed through company channels) media — at 74% combined — with earned (media relations) and paid media (advertising) at a woeful 26% combined.
SnapchatSnapchat owned last week! First it added a location Bitmoji avatar check-in feature called ‘Status’ — “an option to share to the Snap Map a Bitmoji depicting what you’re up to at a certain place. You could show your little avatar playing video games, watching TV, asking to hit you up and more. And Snapchat will compile these into a private diary of what you’ve been doing, called Passport.” Then at its first partner conference, Snapchat announced a some additions intended to attract new users (its user growth has stalled) and keep committed Snapchatters happy:
- Snapchat Stories are making making their way onto Tinder and Houseparty, which “have agreed to put Snap Stories into their own products, with the Tinder integration expected sometime this summer.
Snap ads are going to appear in other developers’ apps;
It’s expanding its video game platform capability by adding Bitmoji Party “its first original multiplayer game for Snapchat. Bitmoji Party offers players a series of lightly challenging mini-games for the mobile phone, and is designed to be played by small groups.”
And it is adding a growing roster of original programs having “unveiled a new slate of original scripted and serialized unscripted shows, as well as a handful of renewals.”
Little interests me less than K-Pop culture or music, nor the doomed belief of so many that stardom is just a cute video away. But TikTok knows I’m not the norm. In fact, it is “starting the search for talented young dancers and singers in a new program called TikTok Spotlight. TikTok users in Japan and Korea can compete for a chance to win a record deal by uploading original music videos.” Where boy and girl bands in Japan and Korea go on TikTok, will TikTok users elsewhere soon follow?