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NASCAR used to be America's premier motor racing sport. It isn't anymore. The series has taken a long fall in popularity. Fans have stopped coming to its giant ovals and TV viewership is off. From a marketing perspective, what can NASCAR do to win customers back or is it doomed to be a niche entertainment? There are plenty of heads focused on these two questions. NASCAR won't go without a fight to get its audience back, which is proper. But, it might be in an era of electric cars and sensitivity to green issues that motor racing has met its match. It's too early to know. The sport is missing dominating personalities who used to be fans' favorite drivers. Even if marketers are able to separate some from the pack, will that be enough to attract eyeballs? It's hard after a long fall to return to a peak.