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Since becoming President, Trump's resort hotels have experienced a revenue plunge. The fall has been attributed to his actions in the Oval Office. It is an example of reputation in one arena bleeding into business. Had Trump known it would harm his image and his brand, would he still have run in 2016? We may never find out. Trump is aiming for reelection in 2020, a course that is looking steeper by day. His lack of discipline and chaotic behavior is against him. While he keeps a core of supporters, they are too few to ensure that he will stay in office for the full eight years. Meanwhile, his properties continue to lose money and he will have a mess to straighten out whether or not he remains at the helm.