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Taco Bell is opening a hotel for a short time that will have its restaurant themes throughout it. While it is creative, it is curious marketing. What does Taco Bell have to do with rooms? It is a stretch to say that Mexican food has deep relationships to room service and overnight stays. And how do you square a swimming pool with tacos and chalupas? Sometimes, marketers can buy strange ideas. In their favor, the news that it is launching the location in Palm Springs has generated media copy, but is that worth the money spent? The company must have reasoning behind this stunt. It would be worth knowing what it is.