Smart Publicity


This post is by Jim Horton from Online Public Relations Thoughts


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Young Russians have no memory or understanding of the notorious Gulags that incarcerated 20 million people under Stalin.  The Gulag History Museum set out to change that.  Rather than writing history targeted to youth, it chose the graphic novel to tell survivors' stories.  This is smart publicity -- reaching an audience through familiar and universal visual media.  The production was done on a negligible budget and completed through fund raising.  It reached a vast audience and generated numerous stories. Most importantly, it educated a new generation about sorrowful and tragic period of the country's history.  Creative ideas can come from anywhere. Making them real can be difficult.  This is one that survived and deservedly so.