This post is by Jim Horton from Online Public Relations Thoughts
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A struggling company faces a challenge when it loses the confidence and dedication of its workforce. In order to turn around it needs hard work from employees and not complaints and slow-downs. This is the HR problem Tesla is facing. Workers are losing faith in the company and its leadership. Meanwhile, Tesla continues its struggle to stabilize Model 3 production and shipments. Elon Musk is taking criticism from many sides. Wall Street has turned on him and the company. Analysts are skeptical that the market is big enough for the company to survive other than as a niche maker. Its stock has swooned. What the company doesn't need now is restive employees. It should launch a communications effort to reassure them of its strategy and execution.