This post is by Jim Horton from Online Public Relations Thoughts
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A cry is being raised about Deepfakes -- audiovisual lying that concocts false information in video and sound. The spur to the warnings is the slowed-down video of Nancy Pelosi, Speaker of the House, that makes her look drunk. It's not just a political tool of misinformation. It can be applied to any individual, any organization at any time -- and will be. With technical manipulation, it is easy to put people into scenes or take them out. It is easy to have them saying things they never dreamed. PR practitioners and media monitors should be on the alert. It will become more prevalent as activists learn the software. Woody Allen's breakthrough of inserting himself as Zelig into historical scenes has become commonplace. As in all things related to the internet, response time to combat such maliciousness is extremely short. One to prowl social media constantly and be ready to act before a Deepfake goes viral. It is another worry in the connected age.