Taking The Blame — Sort Of


This post is by Jim Horton from Online Public Relations Thoughts


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Samsung's chief of mobile phones has publicly taken the blame for the failures of its fold-out phone.  He says he released it too early.  This belated PR move is proper but hardly enough.  There are many waiting with pre-orders for the instrument who now don't know when they will get it, if ever.  Samsung itself said that errors like this are to be expected in a company that is constantly pushing the boundaries.  That's a poor excuse.  If the phones had been tested adequately before they were announced, the company would have seen they were not ready for reviewers.  As it was, the fold-out screens began to fail right away.  A company can take a PR gaffe like this occasionally, but it needs to be careful.  Once it gains a reputation for buggy products, it will lose customers for good.