This post is by Jim Horton from Online Public Relations Thoughts
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Samsung's chief of mobile phones has publicly taken the blame for the failures of its fold-out phone. He says he released it too early. This belated PR move is proper but hardly enough. There are many waiting with pre-orders for the instrument who now don't know when they will get it, if ever. Samsung itself said that errors like this are to be expected in a company that is constantly pushing the boundaries. That's a poor excuse. If the phones had been tested adequately before they were announced, the company would have seen they were not ready for reviewers. As it was, the fold-out screens began to fail right away. A company can take a PR gaffe like this occasionally, but it needs to be careful. Once it gains a reputation for buggy products, it will lose customers for good.