Smart Marketing

This post is by Jim Horton from Online Public Relations Thoughts

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Uber is making a play to become a transportation hub on the cell phone by selling bus and train tickets along with rides.  It seems to be working in its Denver roll-out.  It's a smart idea, a one-click source for ground transportation needs.  There are so many apps on cell phones that reducing them for the convenience of passengers is helpful.  And, once a person gets used to clicking for bus and train tickets, Uber can expect to gain more ridership as well.  This is apparently what is happening.  Kudos to Uber for figuring this out.