Great PR


This post is by Jim Horton from Online Public Relations Thoughts


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The Huntington Library is world famous for its 120-acres of gardens and thousands of species of plants.  What could be better for celebrating its 100th birthday?  Why, of course, a new rose.  As the reporter puts it:

"A rose is a rose is a rose, but the new “Huntington’s 100th” is something special – 10 years in the making by Tom Carruth, the award-winning curator of this stunning rose collection. The garden, which was first created for the enjoyment of railroad builder Henry Huntington and his wife, Arabella, is distinguished today by its vast assortment of nearly 1,300 rose varieties."

Centenary celebrations don't have to be extravaganzas.  They should emphasize what an organization has done well through its existence.  In the case of Huntington's 16 themed gardens, little is better than creation of a new hybrid.  It's great PR and fitting for such an amazing institution.