The female professional network


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Today’s guest blog is authored by Peppercomm’s amazingly amazing Courtney Tolbert. I do hope you will read it and share your thoughts on her POV… Why would women need a separate professional networking platform? I imagine this is the number one criticism that Sophia Amoruso’s new “Girlboss” platform will receive. It’s a fair question. After all, women are free to use existing platforms like LinkedIn, why not just capitalize on the features and networking opportunities there? I would tackle this question with one of my own – why do minority or underrepresented groups tend to form their own advocacy groups?  While college educated women are no longer the workplace minority in terms of numbers, a pay gap still exists, and they still fight corporate stereotypes that hold them back professionally (i.e. mothers can’t or won’t go back to work after giving birth). The answer to the aforementioned question
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Do you finally understand Storytelling? Good. Forget it. It’s now all about Storymaking


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storyThe lemmings otherwise known as public relations, advertising and marketing communications executives routinely jump from one buzzword or phrase to another every 18 months or so. Someone will coin a new phrase or service such as disruptor, data analytics, Big Data, behavioral science, digital-driven programs and, of course, Storytelling. And, within a week or so, every marketer in the known universe will be including the hot new word or phrase in every other sentence.

Storytelling was critical to every marketers’ earned, owned and paid media campaign, correct? It had to be because today’s consumer (whether she is a REIT manager or full-time mom) wants to engage with products or services that do the right thing, educate and entertain her and, most importantly, fit within her lifestyle. That objective was accomplished by crisp, clear and compelling storytelling. And, we were all Storytellers.

Not anymore.

Mastercard’s just changed the game. They’ve abandoned

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A post-trust world makes for strange bedfellows


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piedChris Piedmont, one of Peppercomm’s rising superstars, and Rachael Collins, a new associate from Australia, recently attended an Arthur W. Page Society dinner in which the subjects of fake news, life in a post truth world and why the media and PR worlds should unite to advocate for authenticity, transparency and fact-based storytelling were discussed. Here is their first-hand account…..

When’s the last time you can remember the media and PR industries uniting to advocate for a common cause? Hint: pigs flew, we still sent press releases by fax and Republicans and Democrats worked together.

At the recent Arthur W. Page Center Awards, emcee Bill Neilson made a call to action for journalists, communicators and those in-between to unite in the name of integrity in public communication. With the advertising industry’s Ad Council in mind, he called for an alliance of the two camps in the communications industry to focus

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The Apollo 17 Principle of Recruitment


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Today’s Repman is penned by Peppercommer Carl Foster…

APOLLOI don’t know about your industry but the world of PR is hotting up, and I find myself interviewing an increasing number of candidates.

When I interview people, particularly junior level candidates, I look for something I call the Apollo 17 principle.

You might be familiar with the Apollo principle. It’s the premise that everyone in an organization can pull together toward a common goal. It’s based on the 1960’s anecdote in which John F Kennedy, while on a tour of Cape Canaveral, asked a janitor what he did. “I’m helping put a man on the moon, sir” was the reply.

The Apollo 17 principle is different. It’s about valuing skills that are either innate or have taken a long time to develop over easier to develop skills, like PR and marketing.

Following Neil Armstrong’s first steps on the moon in 1969,

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How the Second Quarter Stole Christmas


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cowToday’s Repman is by Nicole Newby… The Cowboys are breaking records all over the place this season, so my Christmas present came early this year. But the team facilitated a bigger (and much more meaningful) Christmas miracle: a $250,000 spike in donations to The Salvation Army, which will help serve an additional 91,000 meals to people in need. After rushing two yards for a record-breaking touchdown during the second quarter in last Sunday’s game against the Tampa Bay Buccaneers, Dallas Cowboys rookie running back Ezekiel Elliott celebrated by jumping into the oversized iconic red kettle behind the end zone. In the two days following Zeke’s leap, The Salvation Army received $850,000 in donations. But just like every great Christmas story, this one also has a Scrooge. The NFL charged the Cowboys with a 15-yard penalty for “using a prop in a touchdown celebration.” There were also talks of a
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