FIR 183: Let’s get personal


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories:
  • A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
  • GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
  • PR professionals are relegating earned media to the dustbin.
  • Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
  • More CEOs were terminated in 2018 over ethical lapses than financial performance.
  • The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
  • Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

Continue reading "FIR 183: Let’s get personal"

FIR 183: Let’s get personal


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories:
  • A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
  • GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
  • PR professionals are relegating earned media to the dustbin.
  • Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
  • More CEOs were terminated in 2018 over ethical lapses than financial performance.
  • The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
  • Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

Continue reading "FIR 183: Let’s get personal"