Future of public relations in an age of change, complexity and uncertainty


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This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce.

AMEC Measurement Maturity Mapper M3 tool lets PR professionals benchmark their comms measurement


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Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation. I was lucky enough to… Continue Reading

Digital now rivals traditional media as driver of major investment decisions


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New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading

PR and communication measurement best practice at AMEC global summit


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“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion. In PR and… Continue Reading

Sorry is hardest word in crisis communications


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For too many companies sorry is  the hardest word when facing a crisis. Too many have the mistaken fear that apologising means accepting all liability. It doesn’t. Even when they do apologise it’s too often a fake apology with too… Continue Reading The post Sorry is hardest word in crisis communications appeared first on STUART BRUCE.

Public relations strategy and communications measurement are what senior PR practitioners need most


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Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading The post Public relations strategy and communications measurement are what senior PR practitioners need most appeared first on STUART BRUCE.

Who owns social media?


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It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading The post Who owns social media? appeared first on STUART BRUCE.

New research on corporate communications in an integrated world


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The_View PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings.

Digital and social media

There is a lot about digital and social media. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc. Some of the key statistics include:

Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn


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When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”. It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader. Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

Fearless girl isn’t so equal when it comes to gender pay gap


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Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing. It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt,
Fearless Girl top 10 search results November 2017 screenshot
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How PR measurement can improve public health


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AMEC framework The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.” Like all reports from the Taxpayers’ Alliance this one is flawed and inaccurate. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’. For public health there is actually some good best practice guidance from the National Institute for Health and Care Excellence (NICE). However, public health improvement covers a broad spectrum of activity and while most of it is one to one support a lot of it is also about education to help people live healthier lives. The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the
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What can PR learn from living with Alexa?


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Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Amazon Echo photo Amazon Echo is a voice activated speaker powered by ‘Alexa’ Amazon’s automated digital assistant which competes with Microsoft’s Cortana, Apple’s Siri and Google’s less than imaginatively titled Google Now. I’ve held off buying either an Echo or a Google Home because I’m a big fan of Microsoft Cortana and was unsure about the logic of using two different digital assistants. However, my decision to choose Amazon paid off in a big way just three days later when Microsoft and Amazon announced a partnership to use Cortana on Alexa and vice-versa. It’s not perfect integration as you’ll still have to open the
Alexa app settings screen
Amazon survey screen grab
Amazon customer support chat transcript
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Why it isn’t time to kill the personal website


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Transcript of ‘Why it isn’t time to kill the personal website’

I’ve just read an article on The Next Web entitled “Time to kill the personal website” and I couldn’t disagree more. I understand the arguments that they are making that activity is happening on different social media websites and it’s happening on different blogging platforms so it’s things like Twitter, Facebook, Tumblr, Medium. But that doesn’t mean to say that the personal or indeed the corporate website is dead. The whole point about a personal or corporate website is it’s a place that you own and control. You can aggregate and signpost people to all of the activity and the content elsewhere or vice versa you can use the activity elsewhere and the content elsewhere to signpost people back to  to your website. It’s better to own your own house then to rent it. You know the
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