http://www.delicious.com/carolinewilson


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Need a quick review of #sustainability, #behaviourchange comms, #energy or #CSR? Tagged and searchable listing of all twitter posts here: http://t.co/XSIqXIP8 That seems a more effective way than archiving them here, so from now on I'll no longer be updating this blog. Contact me @cjwtweets with any queries.

August tweets about sustainability, comms and more…


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I think I've finally found out how to archive tweets which carry useful links so that I (or anyone else who wants to) can use it as a source of reference about current developments long after twitter has moved on to the next shiny new thing.  It was embarrassingly easy in the end.  I just linked my twitter account to Delicious and all tweets with links are now listed there, searchable by date, by

July Tweets


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This month I've sorted my July tweets using Topsy, a social media tool that appears to archive about 80% of what gets tweeted.  My profile is here: http://topsy.com/twitter/cjwtweets should you want to search my tweet archive by company name or topic. Tweets are archived here under headings for CSR, Sustainable Development, Energy, and Communication and Behaviour Change Corporate Social

June – when Rio+20 came and went


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This month was dominated by Rio+20 postings, but there’s also plenty of interesting new stuff about CSR, behaviour change and energy research and policy. All links either tweeted, or re-tweeted on my Twitter feed during June. Sustainable Development How we still have much to learn from John Maynard Keynes – he predicted technology-driven unemployment http://tmblr.co/ZeTyOyOPljeb 

Is putting a value on natural capital all good news? Tweets in May


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A theme that seems to feature in tweets this month is the issue of whether ‘doing good’ is all about money, and whether putting a price on everything really helps us understand value – have a look particularly at the Michael Sandel material. Measuring economic progress is also a big topic this month. Other topics include more advocacy ahead of Rio+20, including a useful new report by the World

Tweet archive for April


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In April the sustainable development agenda featured lobbying pre Rio+20, CSR commentators continued to focus on Apple but also the ROI for CSR. Tweets archived here include some useful articles offering insight into the drivers and barriers for behaviour change campaigns and a couple of interesting videos. Selected for their usefulness to me and students I teach, some of the links could have

We’d rather be nannied than fined – March 2012


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On this post - how we still prefer persuasion to laws or fines for achieving behaviour change, how social (media) marketing is still largely asymmetrical, plus how we can use framing to change our mental maps. Other interesting stuff this month - a great Nudge video and lots of case study material about corporate CSR experiences good and bad, and the arguments rehearsed for what should come out

CSR reporting better but not impacting on trust, information still influential in driving behaviour.


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The woes of Apple and performance of other big-name corporates such as M&S, BP and Unilever all featured in the CSR twittersphere in February. Also, a mine of interesting tweets about which steps to take towards a more sustainable future, and new evidence that information isn't dead as a means to change behaviour.The below is a summary of key tweets and retweets on my Twitter feed (@cjwtweets)

A month of behaviour change, a side-swipe at PR and some stuff about energy


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When I switched my attention to Tweeting rather than blogging the idea was to be able to quickly make a note of items which I’d probably like to refer back to (and which others interested in the same topics may also find useful). Twitter’s lack of searchable archive means that isn’t going to work too well... so while I’ve been able to cover more ground... the archive idea isn’t going to work

The End… of the year


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The end of the year is a good time to review what you are doing and where to head next.This blog was set up as a place to log my growing interest in behaviour and the role of communication in influencing it.Initially, posting about material I found interesting helped me direct what was then spare time to the topic.Then the blog became a good place to log interesting materials discovered along the

Trust and reputation critical to Green Deal?


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Trust and reputation seem to be emerging as key ingredients likely to affect whether the Government's forthcoming Green Deal is taken up.The Department of Energy & Climate Change has opened consultation on the forthcoming Green Deal and the requirement on energy companies to contribute £1.3bn annually to ensure even low income households can access to energy-saving home improvements.According to

Another toolbox


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It must the time of year for toolkits and toolboxes.The Forestry Commission has produced a guide to getting citizen engagement with the forests over which it has stewardship. Lots of professional communication rarely gets beyond the base levels of the pyramid shown here. But as the document points out, this bottom level provides the groundwork on which to develop mutual trust, understanding and

Nudging transport use


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The Department for Transport has produced a new guide for anyone interested in changing travel behaviours.The Behavioural Insights Toolkit is very accessible and has some really handy appendices. I particularly like the theoretical review in Appendix A, which crunches thousands and thousands of pages of potential material into a neat little summary.

CSR and links to PR


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I have recently come across a couple of freely available discussions of the usefulness of Corporate Social Responsibility that make good background reading to the topic.Interesting that they're both found from the finance sector. The first is written by John Surdyk, Director of Wisconsin School of Business in the USA.The second comes from a network supporting micro-enterprise and is Chapter Two

The role of communication in encouraging sustainable behaviour


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That, in the end, was the title of my PhD, which is now available De Montfort University's open research archive.In short, its purpose was to contribute to the debate about the best approach to engage citizens with sustainable behaviour.It examined six distinct communication activities aimed at encouraging individuals to adopt more sustainable behaviours. Questionnaires were used to gather data

Background to Green Deal


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The Green Deal will become of interest to communicators at the point when it is a proposition ready for the public to be persuaded to take up.The project is one of the Coalition's big-win ideas that could see us tackling climate change and making our houses cosier without uncomfortable upfront costs.Interesting however, to see how the project is developing. One missing ingredient is whether the

Nudging house improvements


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Adam Corner's Green Living blog reveals that the 'nudge' approach to encouraging behaviour change has informed thinking about how to make the forthcoming Green Deal a success.Launched next year, the Green Deal will enable people to improve the energy efficiency of their homes and pay for the work out of future savings on their energy bill.Previous, arguably more generous schemes, have not seen

Tom Crompton – common cause


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Very much looking forward to Tom Crompton and Richard Hawkins coming to De Montfort University later this month. They're going to be talking about Common Cause, supported by Oxfam, WWF, Action for Children and the Public Interest Research Centre.The core argument of Common Cause is that we should do more than just communicate immediate (self-interest) benefits of behaviour change. An example

Re-frame climate change problems round energy security?


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An idea that's been washing around in the UK for a while seems to me to be chiming with new evidence in the US - that climate change campaigns have historically framed messages around their own values when they should be framed round the values of the people targeted.Chris Rose in the UK has segmented people according to whether they are 'settlers', 'pioneers' or 'prospectors'. Very roughly,