[Podcast] Get a Good Bugle


This post is by Manny Veiga from March Communications


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Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won’t be able to follow suit with similar initiatives. We also discuss:
  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy
and the effect on all of the above on tech PR professionals and content marketers. LINKS:

[Podcast] Get a Good Bugle


This post is by Manny Veiga from March Communications


Click here to view on the original site: Original Post




Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won’t be able to follow suit with similar initiatives. We also discuss:
  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy
and the effect on all of the above on tech PR professionals and content marketers. LINKS:

[Podcast] Doing One Thing Really Well


This post is by Manny Veiga from March Communications


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TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19. On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising). We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media. LINKS:

[Podcast] Do You Know How to Make a Media List?


This post is by Manny Veiga from March Communications


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Recruitment and hiring are cornerstones of any growing business. Whether you’re developing an agency from the ground up or looking to bring fresh talent into an established organization, it’s important to find people with the right skills and attitude to push your business forward. In building our agency, March co-founder Cheryl Gale and Vice President Liz Swenton Hosman have frequently tweaked their recruitment approach and philosophy in order to find and attract the right talent. In this episode of Hacks and Flacks, they share their perspectives on recruiting and hiring for a PR agency, along with tips for first-time agencies looking to build their team, and advice for aspiring PR and marketing pros hoping to get hired. LINKS:

Amazon’s Eating the World, One Acquisition at a Time


This post is by Manny Veiga from March Communications


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Last week, Amazon made one of its most high-profile acquisitions yet, buying up the national grocery chain Whole Foods for $13.7 billion. The purchase made immediate waves – a number of other prominent national grocers saw their stocks take a hit mere minutes after the announcement –  with one analyst calling it a “seismic event” in the industry. Whole Foods Amazon With the acquisition, Amazon firmly plants its flag in an industry it had been toying with for years, further broadening its horizons – what don’t they do at this point? In a recent LinkedIn Pulse post, March’s Zander Wharton argues that the acquisition should put many more companies on their heels. In the past, a tech company buying a grocery chain might have sounded ridiculous. But Amazon’s reputation for disrupting markets and tearing through its competition could mean that no industry is safe. To avoid being eaten alive,
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Seeking Credibility, in News and PR


This post is by Caroline Watson from March Communications


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In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. As self-publishing platforms like Medium, Twitter and Reddit continue to provide unfiltered, often unedited communications, there has been a dramatic surge in newspaper and magazine subscriptions all around the country. Newspapers are often viewed as more credible because of strict editorial processes, fact-checking and rules about sourcing. Recently, subscription surges have been reported at The Wall Street Journal (300 percent increase), LA Times (60 percent) and The Atlantic (160 percent), to name a few. This rapid growth shows few signs of slowing. In fact, the New York Times announced a second consecutive quarter of record-breaking subscriber growth, with 308,000 new subscribers added in the first quarter of 2017.

March Communications is Hiring


This post is by Liz Swenton Hosman from March Communications


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Do you enjoy working with sharp, like-minded individuals with a passion for technology and a thirst for creativity? Would you thrive in a challenging, inspiring, fast-paced environment? Would you like to shoot pool or play darts and foosball during your lunch break?Boston Tech PR Jobs Then maybe March Communications is the place for you! March is a technology PR agency connecting people and innovation. In addition to our B2B technology offering, our Consumer Innovation Group’s shop within a shop structure enables our dedicated team of consumer brand planners, strategists and social and influencer authorities to tap into the knowledge of the specialist teams and technology brainiacs in our broader orbit. We are currently seeking: If this sounds interesting send us a copy of your resume along with a few reasons why you’d like to join March to jobs@marchcomms.com. We look forward Continue reading "March Communications is Hiring"

March Communications Wins Nine Bell Ringer Awards


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March Communications enjoyed another successful year at the Publicity Club of New England’s annual Bell Ringer Awards ceremony last night, bringing home nine awards! The team’s innovative campaigns and outstanding results – on behalf of the PR agency and its technology clients alike – awarded March two gold awards, three silver awards, two bronze awards, one merit award and one individual award for 2017. With a distinguished host in Josh Brogadir from WCVB Channel 5, an amazing effort from the PubClub board, a group of great sponsors, and a sizeable donation to ALS’ worthy cause, the night was a fabulous event, and bigger than ever before. With more than 300 attendees this year, communications professionals from corporations and agencies around New England came together to support each other’s outstanding work and make new connections. Congratulations to all the other winners last night and thank you to all
Planning the perfect product strategy takes three different phases: pre, during and post.
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March Communications Wins Nine Bell Ringer Awards


This post is by from March Communications


Click here to view on the original site: Original Post




March Communications enjoyed another successful year at the Publicity Club of New England’s annual Bell Ringer Awards ceremony last night, bringing home nine awards! The team’s innovative campaigns and outstanding results – on behalf of the PR agency and its technology clients alike – awarded March two gold awards, three silver awards, two bronze awards, one merit award and one individual award for 2017. With a distinguished host in Josh Brogadir from WCVB Channel 5, an amazing effort from the PubClub board, a group of great sponsors, and a sizeable donation to ALS’ worthy cause, the night was a fabulous event, and bigger than ever before. With more than 300 attendees this year, communications professionals from corporations and agencies around New England came together to support each other’s outstanding work and make new connections. Congratulations to all the other winners last night and thank you to all
Planning the perfect product strategy takes three different phases: pre, during and post.
Continue reading "March Communications Wins Nine Bell Ringer Awards"

March Communications is a Finalist for Eight Pub Club Bell Ringer Awards


This post is by Liz Swenton Hosman from March Communications


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March Communications is a Finalist for Eight Pub Club Bell Ringer Awards We’re thrilled to announce that March is a finalist for eight Publicity Club of New England (Pub Club) Bell Ringer Awards, recognizing excellence in public relations and communications. Here’s a list of the various campaigns that received recognition: The March team will be attending the sold-out awards ceremony on Thursday, June 1st at the Revere Hotel’s Liberty Hall. We’d love to hear from you if you’ll be there! Send us a tweet and be sure to include the hashtag, #BellRinger.
Planning the perfect product strategy takes three different phases: pre, during and post.In The Ultimate Guide to a Successful Product Launch, you’ll learn: – How to plan before a big event or product launch
– The strategy behind promoting and Continue reading "March Communications is a Finalist for Eight Pub Club Bell Ringer Awards"

Digital Disruption in Action at TM Forum Live! 2017


This post is by Paul Davenport from March Communications


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The pioneers leading the world’s most innovative digital transformations were on hand at this year’s TM Forum Live! in Nice to showcase the tech disruptions that are signaling meaningful change in their fields. Our CEO Martin Jones was on the show floor, where he witnessed decision makers from companies like Goldman Sachs, Verizon and General Electric discussing how digital transformation is changing the way they do business from the top down. While the story in years past has been about the promise that digital transformation holds, the 2017 event finally showcased technological disruption in action, which Martin discusses at length in his latest LinkedIn Pulse post. Martin wasn’t the only attendee impressed with this year’s gathering, as #TMFLive took social media by storm:

One Year from Now: Prepping for the GDPR


This post is by Caroline Watson from March Communications


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Mark your calendar: The EU’s new General Data Protection Regulations (GDPR) go into effect one year from today. The new regulations mandate stronger protections for EU citizens’ data, so businesses must reevaluate their data privacy procedures. By May 25, 2018, all companies must abide by the GDPR or risk non-compliance fines. Are you in the U.S. and thinking that this doesn’t apply to you? Think again. Any organization that deals with EU customers’ personally identifiable information (PII) will need to make sure they’re GDPR-compliant. In fact, according to a recent Compuware study, a whopping 94 percent of U.S. companies traffic EU customer data. Yet, only 60 percent have detailed plans in
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[Podcast] I’m in the Weeds, and It’s Gross


This post is by Manny Veiga from March Communications


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Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think critically about the harmful sexist and biased messages communicated in today’s media. In this week’s Hacks and Flacks, Marina Askari and I talk to Michelle about her journey from filmmaker to startup founder, chat about the communications strategies she’s learned on to grow MEDIAGIRLS and build the program, and ask for her thoughts whether brands, the media and the general public are finally making progress in the effort to curb harmful messages. LINKS:

#ESCconf: Embedded Systems will Power Futuristic Tech


This post is by Caroline Watson from March Communications


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Did you know that the Boston area is America’s second-largest embedded systems market, behind Silicon Valley? Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest industry news. New England’s largest annual embedded systems event, ESC features two days of industry education, sourcing and networking. March VP Meredith L. Eaton attended the conference yesterday to learn more about where this industry is headed. She shared some of her thoughts on the event in her most recent LinkedIn Pulse post, “Embedded Systems Backing ‘Perfect Storm’ of New Devices.” There is a ton of excitement in the embedded tech world around current and future real-world applications. Max Maxfield, Editor in Chief of embedded.com, gave a session about how the integration of technologies like artificial neural networks, cognitive thinking/reasoning, machine learning and VR/AR, underpinned by embedded designs, will
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Announcing Zoom: Startup PR Built for Speed and Impact


This post is by Manny Veiga from March Communications


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It’s a big week for March! We’re super excited to announce ZOOM, our brand-new PR offer that’s tailor-made for early stage startups. ZOOM allows emerging brands to gain the benefit of our award-winning methodology and expertise, with programs that match their unique needs, budgets and expectations. We’re talking about PR programs built for speed and impact, and that solve the age-old question many startups face: “are we ready for PR?” Lots of startups feel like they’re not quite ready to work with an agency, but think they need help to break through and reach major goals, whether that’s growth, acquisition or IPO. ZOOM solves that by taking advantage of our strengths as an agency and making them available to startups in a right-sized program. We have a full team of communication, content and research strategies with experience helping more than 200 brands reach their major goals, including more than 25 Continue reading "Announcing Zoom: Startup PR Built for Speed and Impact"

In Mobile, Some Brands Are Their Own Worst Enemy


This post is by Manny Veiga from March Communications


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Sometimes, to succeed, you need to learn how to get out of your own way. That’s certainly the case for Starbucks and Panera Bread, according to March EVP Jodi Petrie. In her new LinkedIn Pulse piece, Jodi explains how the two brands are sabotaging the success of their new mobile ordering platforms. She argues that consumer adoption of mobile payments is slow not because shoppers don’t like the technology, but because retailers are struggling to integrate mobile payments into a fast, easy, enjoyable shopping experience. As a result, they’re unable to make the most of the customers who pay via mobile. The companies that create mobile payment technology could help solve this challenge, Jodi says. In her blog, she offers tips for how mobile tech providers can better communicate with their retail partners, giving them the tools they need to create powerful mobile-first buying experiences that customers love. You can read the full post here. And customers really
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How Will the IoT Era Affect PR?


This post is by Caroline Watson from March Communications


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The Internet of Things (IoT) is coming fast. At Mobile World Congress, IoT was the top-mentioned technology, beating out much buzzed-about tech like 5G, AI and VR. By separate accounts, the number of connected devices is expected to reach 20.8 billion to 50 billion by 2020. With these predictions in the billions, the coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How exactly will the IoT affect the PR industry? March Vice President Meredith L. Eaton offered her thoughts on the subject in her most recent LinkedIn Pulse, “Ready, Set, Adapt. Key Marcomms Questions for the IoT Era.” The wealth of data produced by embedded sensors, for example, provides opportunities for highly data-driven campaigns, but marcomms pros will need to keep an eye on more substantial shifts in strategy as
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[Podcast] Backed Facts vs Fake News


This post is by Manny Veiga from March Communications


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We’re living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news. It’s bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don’t want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk. In this week’s Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers. LINKS:

#MWC17: IoT on the Rise


This post is by Caroline Watson from March Communications


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What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out. With 108,000 attendees and more than 2,300 exhibitors, MWC is the world’s largest gathering for the mobile industry. In addition to supporting client presence at MWC, March team members checked out what’s on the horizon in the mobile tech world, like a car you can control with your mind. IoT edged out 5G as the most buzzed-about technology at MWC17. One of our clients, Canonical, was able to capitalize on this trend with its purpose-built IoT platform, Ubuntu Core with snaps. In her most recent LinkedIn Pulse post, Vice President Meredith Eaton chronicled Ubuntu’s success at MWC. As a result of proactive media outreach, social
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Has the Wellness Wearables Bubble Popped?


This post is by Caroline Watson from March Communications


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Have you ever bought a Fitbit, Garmin vívofit or any other kind of tracking device? More importantly: Do you actually use it? If you got caught up in the wearables craze, only to lose interest and set aside your device after a few months, you’re not alone. This phenomenon, dubbed wearables fatigue, is well-documented and growing. More than half of U.S. consumers who have owned a wearable no longer use it, and 50% of consumers lose interest in their wearable product within a few months. Yet, there is a consistent group of people who are tracking fanatics. So, what are wearable technology brands to do? Not surprisingly, many brands are struggling with this contradiction. How do you simultaneously market to hesitant first-time customers and experienced data junkies? In her most recent LinkedIn Pulse piece, March Account Director Courtney Allen talks about how comms advisors can work with brands
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