Social Web Update 18.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png" data-image-dimensions="627x606" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-07 at 7.25.28 AM.png" data-load="false" data-image-id="5c81140a0d929761affcb430" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png?format=1000w" />

Love the Numbers

The year 2018 belonged to podcasting, with all the variables in this survey from Edison Research called ‘‘The Infinite Dial 2019’ evidencing significant growth. “This is a watershed moment for podcasting—a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research. 

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Facebook

Facebook pushed out a ’Gaming’ tab in the mobile app’s main navigation last week. “The goal with the new addition”, says TechCrunch’s Sara Perez, “ is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.” Continue reading "Social Web Update 18.03.19"

Social Web Update 11.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

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Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

Social Web Update 04.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

TikTok

Not only has upstart video app TikTok reached the one billion download mark, but it is also using video tutorials “to help inform users about online safety, TikTok’s  various privacy settings and other controls they can use within its app, and more. . . . The safety series, called ‘You’re in Control,’ will star TikTok users and will make use of popular memes, in-app editing tricks and other effects, just like other TikTok videos do.” On the other hand, TikTok was the subject of $5.7 million settlement with the U.S. Federal Trade Commission “to settle accusations that it was in violation of COPPA, the Children’s Online Privacy Protection Act, which requires that apps and websites get parental approval for Continue reading "Social Web Update 04.03.19"

Social Web Update 25.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png" data-image-dimensions="443x393" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-20 at 2.04.19 PM.png" data-load="false" data-image-id="5c6da4ee6e9a7f174a1acff9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png?format=1000w" />

Love the Numbers

For the first time, digital ad spending is outstripping ad spending on traditional media. And the gap is expected to widen according to a February 2019 study by eMarketer thanks largely to expenditures on Facebook and Google. Only four years ago, “digital advertising was just half the size of the “traditional” ad industry four years ago in 2015” says Kurt Wagner at Recode which reported on the study.

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Instagram

It’s just a test, but according to Natt Garun at The Verge app researcher Jane Manchun Wong has uncovered an experiment on Instagram with adding a donation sticker for its Stories feature “The feature seems similar to what Facebook offers with its fundraising and donation tools for charity or Continue reading "Social Web Update 25.02.19"

Social Web Update 18.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png" data-image-dimensions="383x650" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-14 at 9.42.10 AM.png" data-load="false" data-image-id="5c658b7dc83025ec561b0418" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png?format=1000w" />

Love the Numbers

Although this is a screenshot from an infographic rather than my usual chart, it does have some useful numbers for social media strategists. (You may need a magnifying glass to read them admittedly.) Not sure I agree that 9 hashtags are ideal, especially if they are irrelevant to the content. But I’m not an expert in hashtagology. The full infographic from Social Media Today can be found here (with easier to read text).

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Twitter

As it tries to keep up with Instagram and Snapchat, Twitter is working on an enhanced camera feature called ‘News Camera’ “that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before Continue reading "Social Web Update 18.02.19"

Social Web Update 11.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png" data-image-dimensions="837x579" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-08 at 7.26.06 AM.png" data-load="false" data-image-id="5c5d75731905f45535b2c0b7" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png?format=1000w" />

Love the Numbers

According to Crimson Hexagon’s 2019 US Consumer Trends Report, streaming services are trouncing cable. And what genres are people most keen on streaming? Documentaries are by far the most popular. And the least appealing? Romances — take that Outlander!

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Periscope

Remember Periscope, Twitter’s live video app? Not to be outdone by Instagram and Snapchat in offering live-streaming, “Periscope is rolling out a new feature . . . that allows up to three guests join a live stream from their phones. It's the first time the live-streaming app has supported a group feature, and though it's audio-only for now, the service says it plans to add group video in the near future.”

YouTube

TechCrunch is saying YouTube Continue reading "Social Web Update 11.02.19"

Social Web Update 04.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png" data-image-dimensions="899x434" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-30 at 10.29.53 AM.png" data-load="false" data-image-id="5c51ca0d032be49b0e272793" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png?format=1000w" />

Love the Numbers

Now here’s some good news . . . so to speak. The 2019 Edelman Trust Barometer reports that there has been a sizeable — and meaningful — increase in how many of us consume and amplify news on a regular basis. Whether as evidence of maturing news consumption habits, or abject fear of what partisan right-wing politics is doing to our world, it’s good to see we appear to be paying attention!

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Tumblr

Not much usually happens at Tumblr when it comes to new features or updates. But last week it had quite the facelift. Driven by the need to meet higher accessibility standards, Tumblr has made its “inaccessible menus are more accessible, we fixed our poorly described elements, and increased Continue reading "Social Web Update 04.02.19"

Social Web Update 28.01.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Instagram

In reality this announcement is a Netflix update. You can now share movies and shows to your Instagram Story directly from the Netflix mobile app. TechCrunch’s Sarah Perez writes that “The feature will add the title’s custom art to a users’ Instagram Story, where it remains visible for 24 hours. The Story can also be customized with other options, like a user poll, for example . . . If the viewer has the Netflix app installed on their iPhone, they’ll see a “watch on Netflix” link in the Story that takes them to the show’s or movie’s page in the Netflix app when tapped.”

Facebook

This could be big . . . The New York Times reported last week that “Mark Zuckerberg, Facebook’s chief executive, plans Continue reading "Social Web Update 28.01.19"

Social Web Update 21.01.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c3f5d57b8a0459da96e0fe9/1547656545264/Screen+Shot+2019-01-16+at+11.35.14+AM.png" data-image-dimensions="556x601" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-16 at 11.35.14 AM.png" data-load="false" data-image-id="5c3f5d57b8a0459da96e0fe9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c3f5d57b8a0459da96e0fe9/1547656545264/Screen+Shot+2019-01-16+at+11.35.14+AM.png?format=1000w" />

Love the Numbers

No explanation needed about the chart above from a Pew Research Center report issued last week: People who use Facebook don’t like the idea that it collects, categorizes and uses data about their interests to help with ad targeting. There is other, equally troublesome, data of interest in the report, including about our political leanings and what Facebook refers to euphemistically as racial and ethnic “affinities.”

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Twitter

More information is available about the Twitter beta test announced the week of January 7th, 2019. Recode’s Kurt Wagner reports that to help ease the difficulty of following Twitter conversations, and improve the 'quality’ of conversation interactions “Twitter wants to try a number of things, like different colors to Continue reading "Social Web Update 21.01.19"

Social Web Update 14.01.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png" data-image-dimensions="668x411" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-11 at 10.39.27 AM.png" data-load="false" data-image-id="5c38b946352f5379bc4d6519" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png?format=1000w" />

Love the Numbers

Could this be the year that ‘voice’ takes over again as Alexa, Google Home or Facebook’s Portal usage becomes more widespread (remember when we used to ‘call’ people on phones) and with podcasts set to go mainstream according to some?  A study referenced (improperly indexed by the author) in a VentureHarbour article called “20 Digital Marketing Stats You Need To Know In 2019”, makes the point that nearly 60% of people have started using voice for search in the past year.

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LinkedIn

If you live in China and are using or intending to use LinkedIn, you’ll have to be prepared to surrender your phone number. Rita Laio at TechCrunch discovered that LinkedIn “is requiring both new Continue reading "Social Web Update 14.01.19"

Social Web Update 07.01.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Nothing Last Week

Even software engineers have to take a holiday, so I wasn’t able to find any new social platform update announcements last week (although I did read that the increasingly popular video app TikTok has a ‘lite’ version that is only for consuming rather than making videos — The why not being self-evident.) Instead, I offer three things: some charts that give hints on what social media strategists should be thinking about in 2019, and links to  readings about artificial intelligence (AI)  that provide context for what 2019 may see in AI’s integration into social platform functionality. 

‘Trust’ Will be Big in 2019

Acquia’s ‘Closing the CX Gap: Customer Experience Trends Report’  concludes  that “When it comes to
Screen Shot 2019-01-04 at 8.38.02 AM.png
Screen Shot 2019-01-03 at 5.06.55 PM.png
Screen Shot 2019-01-03 at 5.15.12 PM.png
Continue reading "Social Web Update 07.01.19"

Social Web Update 31.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

What to Expect in 2019

Not surprisingly, there were few announcements of social web platform updates during Xmas week. (Instagram, though, was the focus of intense online kickback when it inadvertently (?)  “rolled out a massive change to its feed that replaced the traditional scrolling with horizontal tap-to-advance, like with Stories.”) So to supplement an otherwise gaunt post, I’ve curated a few links to forecasts about whither social in 2019 . . . Useful reading as you get ready to rock the new year at work:
  1. Agility PR Solutions, always a reliable source of trends and ideas, takes a look at a SocialBaker report on  “2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social Continue reading "Social Web Update 31.12.18"

Social Web Update 24.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png" data-image-dimensions="818x447" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-18 at 7.31.36 AM.png" data-load="false" data-image-id="5c18e8e9352f539a97fa9b0b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png?format=1000w" />

Love the Numbers

Statista: The Statistics Portal reported in November that revenue in Canada’s social media advertising segment amounts to US$2,279m in 2018, and that “revenue is expected to show an annual growth rate (CAGR 2018-2023) of 20.8%, resulting in a market volume of US$5,872m by 2023.”

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Facebook

A couple of Facebook announcements on the weekend of December 15th undermined my claim to rigorous curation artistry. I missed the “addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku and Words With Friends” to Facebook’s smart display video chat screen called Portal (which isn’t setting sales records as yet). Nick Statt at The Verge commented that the new web browser “opens up Continue reading "Social Web Update 24.12.18"

Social Web Update 17.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-11 at 11.26.10 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png" data-image-dimensions="290x435" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0fe592b8a045312effdd19" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png?format=1000w" />

Love the Numbers

No argument now: “Social media’s small edge over print emerged after years of steady declines in newspaper circulation and modest increases in the portion of Americans who use social media, according to a Pew Research Center survey conducted earlier this year.” Although declining as a source of news in recent years, television is still the most popular platform for news consumption, with local TV (37%) beating out cable TV news (30%) and national evening network news shows (25%).

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Instagram

Voice messaging is coming to Instagram Direct, allowing “users to send each other audio messages up to one minute long in private and group chats . The VergE points out that “Voice messages are quickly becoming Continue reading "Social Web Update 17.12.18"

Social Web Update 10.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-05 at 2.12.22 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png" data-image-dimensions="643x361" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0a75de352f5339d21f6000" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png?format=1000w" />

Love the Numbers

Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.

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Tumblr

The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had Continue reading "Social Web Update 10.12.18"

Social Web Update 03.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-29 at 6.04.53 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bffc98f70a6addcd6cdb8b3/1543489941620/Screen+Shot+2018-11-29+at+6.04.53+AM.png" data-image-dimensions="431x328" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bffc98f70a6addcd6cdb8b3" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bffc98f70a6addcd6cdb8b3/1543489941620/Screen+Shot+2018-11-29+at+6.04.53+AM.png?format=1000w" />

Love the Numbers

All the unease about teens becoming alienated and lonely as a consequence of their addiction to social media, may just be so much wasted handwringing. The kids are on balance okay according to a Pew research study released last week. The research found that “teens credit online platforms like Instagram, Snapchat and Facebook with strengthening friendships (81 percent), letting them interact with a more diverse group (69 percent), and feeling as if they’ll have support during tough times (68 percent).” On the flip side, they do admit to “feeling overwhelmed by all of the drama (45 percent), pressure to only post what makes them look good (43 percent), and pressure to post content that gets lots of likes Continue reading "Social Web Update 03.12.18"

Social Web Update 26.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-21 at 6.52.40 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png" data-image-dimensions="838x292" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bf547281ae6cf01e1820961" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png?format=1000w" />

Love the Numbers

A poll conducted by SurveyMonkey for "Axios on HBO” concludes that U.S. adults still prefer to communicate in person rather than in digital formats. Maybe that’s what they say when asked. But reported preference and actual behavior are two different matters. And a preference for in-person communication doesn’t mean a choice favoring human interaction . Just take a look at people traveling on transit or walking down the street and notice how many even look up from their smartphones at the world around them.

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Facebook

Facebook appears to have added a “tool that prompts users to comment on live video using algorithmically-generated text or emoji. The text, similar to that used in Google’s Gmail, attempts to Continue reading "Social Web Update 26.11.18"

Social Web Update 19.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  This week it starts below the lovely photo courtesy of Unsplash.
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf8833e562fa7c95dd53dc6/1543013203458/" data-image-dimensions="2500x1666" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bf8833e562fa7c95dd53dc6" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf8833e562fa7c95dd53dc6/1543013203458/?format=1000w" />

Snapchat

Need reminding about what you and your  friends have shared on Snapchat? Well Snapchat has introduced ‘Friendship Profiles’ where—privately— “you’ll find the images, videos, messages, links, and more that you and your friends have saved in Chat, all in one place.” Not being a Snapchat user—it’s not popular in my, how should I put this, demographic — I can’t say whether this adds value or not. Snapchatters let me know by leaving a comment. Is this a sign of where Snapchat sees its future? Snapchat Shows is pushing for a foothold in Norway, where according to Digiday two-thirds of the population has a profile on the app and where last Continue reading "Social Web Update 19.11.18"

Social Web Update 12.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-06 at 5.10.36 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5be211834fa51a30be4dce9b/1541542283626/Screen+Shot+2018-11-06+at+5.10.36+PM.png" data-image-dimensions="285x384" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5be211834fa51a30be4dce9b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5be211834fa51a30be4dce9b/1541542283626/Screen+Shot+2018-11-06+at+5.10.36+PM.png?format=1000w" />

Love the Numbers

So here’s the bad news for the major social media platforms from Recode . . . “Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters.” And because the North American market generates more advertising revenue per user by far than other parts of the world  “these companies need to figure out other ways to grow their advertising businesses.”

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Snapchat

A long time complaint about Snapchat is the stinginess of the user data provided to advertisers. Perhaps seeing the numbers above, last week Snapchat Continue reading "Social Web Update 12.11.18"

Social Web Update 05.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

LOVE THE NUMBERS

I wasn’t able to find a useful chart to post this week, but numbers are still always around us. The public relations profession’s leading publication — The Holmes Report — published a story this week on the U.K.’s Public Relations and Communications Association’s secondDigital PR and Communications Report’ (Bad form though — no link to the actual report, and I can only find a summary of it on the PRCA’s website.) One interesting finding from the study about who ‘owns’ social among British marketing and communications roles:
The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report, produced in partnership with Ginger Research, found a 12% rise in ownership of Continue reading "Social Web Update 05.11.18"