Social Media Update 08.07.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.

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Love the Numbers

Buried deep in PR firm Edelman’s recent In Brands we Trust? report is this small chart that looks at the “most effective channel sequences for earning trust in a brand message among non-customers.” Since earlier in the report Edelman’s research finds only one in three people are sure they can trust brands to do what is right for society, selecting the right channel for trust building is . Edelman recommends leading with peer, amplifying with owned, social and paid. Notable by its absence—what public relations professionals call ‘earned’ media (such as media interviews, op-eds, media tours, blogger relations, investor relations and an endless stream of news releases.)

Twitter

Twitter is striding a very fine line as it intends to Continue reading "Social Media Update 08.07.19"

Wasn’t Ready.


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Joe Biden now says he wasn't ready for the attack on him by fellow Democratic candidate for President, Senator Kamala Harris, in the recent debate.  The question is why not.  Biden has a long legislative record, and he knows he must defend it during the lead-up to and in the primaries.  He has been taking the stance of a front-runner who is above the mud and wrestling other candidates are engaged in.  It isn't working.  Commentators are noting that he seems unprepared, and his ratings are slowly falling.  From a campaign marketing perspective, he needs a new approach -- better briefings, more time in give-and-take Q&As, a willingness to call into question other candidates' records.  In other words, he should not divorce himself from the others but work hard to rise.  Does he have the energy to do that and the understanding Continue reading "Wasn’t Ready."

Compromised?


This post is by Jim Horton from Online Public Relations Thoughts


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Military officers are concerned about President Trump's Fourth of July celebration.  They don't want it to become politicized, but Trump is erratic and might veer from his text into campaign rhetoric.  The services are supposed to remain strictly apolitical and not engage in any activities that smack of it.  Hence, the generals standing with the President this afternoon have a right to be nervous.  They don't want to be seen as endorsing Trump.  There is a question why "the Donald" is holding this celebration anyway.  There already is a major event that has been held for decades on the Mall.  Insinuating himself would seem political even without direct references to his record.  Whatever happens, the generals will have to bear it and hope something like this doesn't happen again.

Expensive


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Walmart is learning that taking on Amazon is expensive.  It is set to lose a billion dollars this year as it grows its online business.  This has apparently ignited tensions inside the company as executives jockey for power.  Walmart might be forgetting that Amazon itself lost billions as it built market share.  There was a point when financial analysts were asking if Bezos could pull it off.  Even when the company turned the corner, its profits were small as Bezos kept diverting funds for other growth prospects.  Walmart might be facing the same road to gaining online presence, and it is a question of how long the company can accept the bleeding.  The company might not be used to this kind of profitless growth.  One shouldn't be surprised if Walmart cuts back on its online effort, which would be a PR blow.

Taking The Blame — Sort Of


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Samsung's chief of mobile phones has publicly taken the blame for the failures of its fold-out phone.  He says he released it too early.  This belated PR move is proper but hardly enough.  There are many waiting with pre-orders for the instrument who now don't know when they will get it, if ever.  Samsung itself said that errors like this are to be expected in a company that is constantly pushing the boundaries.  That's a poor excuse.  If the phones had been tested adequately before they were announced, the company would have seen they were not ready for reviewers.  As it was, the fold-out screens began to fail right away.  A company can take a PR gaffe like this occasionally, but it needs to be careful.  Once it gains a reputation for buggy products, it will lose customers for good.

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function of customer relationships with technology. And, brands must also rethink innovation and service to deliver faster, easier and better customer experiences (CX) to drive business growth and loyalty. In my research, one brand continuously rises to the top as an example of a company that’s innovating in technology and world-class customer experiences. It’s not just the Apple’s or Tesla’s of the world, it can also be a pizza company…Domino’s. Domino’s
🍕
Continue reading "Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth"

Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function of customer relationships with technology. And, brands must also rethink innovation and service to deliver faster, easier and better customer experiences (CX) to drive business growth and loyalty. In my research, one brand continuously rises to the top as an example of a company that’s innovating in technology and world-class customer experiences. It’s not just the Apple’s or Tesla’s of the world, it can also be a pizza company…Domino’s. Domino’s
🍕
Continue reading "Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth"

Great PR


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




NASA has restored the original control room used in the moon landings 50 years ago.  It was at the behest of the flight director at the time, Gene Kranz, who raised $5 million for the project.  The conservators worked to capture the details of the room from its buttons through its screens, ashtrays and coffee pot.  The room had been decommissioned by NASA in 1992 and was allowed to fall into disrepair.  Even though it will never be used again because its technology is woefully dated, it will remain as a stop on tours of the facilities.  The control room will be a reminder of the historic days when man first flew to another celestial body and stepped on it.  NASA has never reached the pinnacle of manned flight since, but it has continued a string of successes with unmanned rovers and satellites.  Continue reading "Great PR"

Social Media Update 01.07.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.

WhatsApp

WhatsApp is testing letting users post from WhatsApp Status “directly to their Facebook story or send it to another app like Instagram, Gmail, or Google Photos. WhatsApp Status is the service’s Instagram Stories-style feature that lets you post images, text, and videos on your profile that disappear after 24 hours.”

Twitter

Ivan Mehta at TNW is simply thrilled by the news that “Twitter said that it’s currently rolling out a feature for some users that allows them to swipe through their lists on the home screen . . . With this, Twitter can become a content hub on your phone.”

YouTube

YouTube is updating how videos appear on a user’s homepage and in ‘Up Next’ suggestions. Three changes are targeted at giving users Continue reading "Social Media Update 01.07.19"

Perception


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




This article states it is a business decision whether to pay off a ransomware attack.  What it doesn't deal with is the perception of a town that rewards hackers to get its data back.  City officials have to deal with citizens when their essential data is locked and inaccessible.  The public will be angry it happened and hardly mollified when local government forks over funds.  The ultimate answer, of course, is to prevent these attacks in the first place. That might be hard to do, especially if the intrusion comes through social engineering, and nearly anyone can innocently click on a dangerous link that purports to be something else.  What is needed are better methods to crack the encryption these pirates use and detective work to find and prosecute them.  Ransomware isn't going away as long as it is money-making. 

What Makes Us Influential?


This post is by Guest Contributor from Shonali Burke Consulting


Click here to view on the original site: Original Post




Guest Post by Patrice Tanaka I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.  As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. Behavioral scientist Jon Levy in his TED Talk “What Makes Us Influential?” says “influence” is the “ability to build meaningful communities around us.”  And it’s about your “connections” and “getting people to bond with one another” and “build trust in one another and in you.” This is exactly why Joi Gordon, CEO of Dress for Success, is “influential.”  Joi is the reason that 100 women leaders gave up four days of their lives – more than a year of time – to participate in
Patrice Tanaka
Continue reading "What Makes Us Influential?"

FIR 184: An Incomprehensible Disaster


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The June 2019 edition of “The Hobson and Holtz Report,” aka FIR 184, features Neville Hobson and Shel Holtz talking about these stories:
  • Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication
  • Mary Meeker’s annual Internet Trends report has a lot of meat for communicators
  • Privacy policies are an incomprehensible disaster
  • North Face and its ad agency thought it was clever gaming Wikipedia. Now they’re sorry.
  • A privacy issue with precise-location tagging led Twitter to remove the feature despite some noble uses for it.
  • Is voice overhyped…even as an Alexa Skill takes home a big prize at Cannes Lions?
  • Dan York’s Tech Report from WordCamp Europe 2019
Special thanks to Jay Moonah for the opening and closing music. Links from This Week’s Episode

Credibility


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Professional influencers on social media are losing their credibility.  People are wising up to the fact they are brands and there to sell things.  Moreover, there are too many of them and they are all doing much the same things.  This is a marketing gambit that has reached maturity and is now on the backside of consumer awareness.  There is still plenty of room for influencers but they need to take a more impartial role rather than hawking goods they are paid to promote.  You can fool some of the people some of the time, but you can't fool all of the people all of the time.  

SDF Podcast 28: Summertime Special


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Turkeys
Show notes by Sam Knowles. In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat on the Empire and took a ‘grand tour’ of Europe for months at a time, or else went off to add new lands to said Empire. The closest most workers got to any kind of holiday was being taken in a charabanc to the nearest seaside resort, where enforced fun would be had on piers stretching out into coastal waters. One of the highlights of such a visit would be an end-of-the-pier show, where metropolitan idols would perform song-and-dance, music hall routines for the masses. The shows were often billed as Summertime Specials. In the world of the Small Data Forum podcast, this latest episode – 28 already –
Tell the truth
The price to pay
Sam Knowles
Continue reading "SDF Podcast 28: Summertime Special"

Better Than Nothing?


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Ten Democratic candidates for president "debate" tonight and 10 more tomorrow night.  There is no time for them to get into issues and there are too many of them.  They are in the stage because it is a first -- and perhaps, last -- chance to be in the national limelight.  For most, it won't make much difference but it might be better than nothing.  Viewership will likely be low for this evening and lower tomorrow.  It is the kind of affair that only political "junkies" like.  The mass of voters either aren't paying attention at this early stage or are waiting for the field to thin.  From a PR perspective, it isn't an ideal event but it is a "must-do" to be taken seriously by supporters.  Right now, none of them have many, and they face months of campaigning before they will.  

The United States of Amnesia*


This post is by Steve Cody from Rep Man


Click here to view on the original site: Original Post




It has been 30 years since Jimmy Breslin, the legendary New York newspaperman, simultaneously attacked Donald J. Trump’s demagoguery and the fawning media’s round-the-clock coverage of whatever outrageous thing he said or did (sound familiar?).  In a Newsday column titled: “Violent Language, Between You and I”, Breslin savaged Trump for his bullying, racism, egomaniacal ways and, surprise, surprise, butchery, of the English language. Breslin’s column ran right after Trump had paid for a full-page ad in all four of Gotham’s four major daily newspapers. The advertisement was headlined: “Between You and I” and, as Breslin noted, “…practically called for the death of the black teenagers arrested for the rape and attack on the woman who later became known as ‘The Central Park Jogger.” Breslin wrote of Trump’s ad: “As the young woman is not dead (indeed, she would live and miraculously testify in court about
Continue reading "The United States of Amnesia*"

Essential


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




It is essential for  online information purveyors to catch cheaters because crooks diminish the credibility of the companies' services. Consider Google Maps.  Millions of businesses have posted false location and phone information in order to dupe potential customers.  Google is working hard to root them out, but it has a long way to go, and it is a never-ending task.  Google can't afford to have users turn from its mapping program because they no longer trust it.  So too, competitors.  When companies started posting business locations on their maps, little did they know it would be a problem down the road.  They have had to scramble to delist cheaters and the exercise has become a major activity.  It is a lesson many technologists have yet to learn.  Every good service has bad actors who will subvert it.

What’s In A Word?


This post is by Jim Horton from Online Public Relations Thoughts


Click here to view on the original site: Original Post




Alexandria Ocasio-Cortez, the new member of the House of Representatives, used a word that ignited a firestorm of criticism.  It is "concentration" as in "concentration camps."  Republicans pounced saying she was comparing Federal camps for migrants in the Southwest to the Holocaust.  Historians responded by saying the use of "concentration camp" was a phrase employed well before Nazis started mass extermination.  The reality is that "concentration" is a loaded word when used in conjunction with "camp."  it should be used sparingly and with the context explained.  AOC didn't do that, and she has engaged in a waspish back and forth with members of the Elephant party.  That only makes things worse.  It is a reminder in communications to know the sensitivities of word usage.  What might seem innocent to a speaker can be seem as profoundly offensive to the listener. AOC Continue reading "What’s In A Word?"

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers


This post is by Guest Contributor from Shonali Burke Consulting


Click here to view on the original site: Original Post




micro influencersGuest Post by Debbie Friez On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing. Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers. Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. Who are these micro influencers and why should you consider them for your next marketing project? Influencer
Debbie Friez
Continue reading "Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers"

Social Media Update 24.06.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

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Love the Numbers

Mary Meeker’s annual state of the internet presentation is always an occasion for wailing, handwringing and tea-leaf reading, especially among publishers, journalists and marketing executives. Nieman Lab ‘s Joshua Benton this year took a deep dive into just one of what he calls “the scariest slide” in the 300+ slide deck to interpret what it says about media consumption and advertising dollars. His “scariest” findings:

  1. “In 2010, print media took up 8%of our media attention — but an outsized 27% of ad dollars. In 2018, print media took up only 3% of our attention and 7%of ad dollars.

  2. “In 2010, mobile took up 8% of our media attention and 0.5% of ad dollars. In 2018, mobile took up 33% of our attention Continue reading "Social Media Update 24.06.19"